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2014 Acura RLX gets trick hybrid all-wheel drive system for LA

Acura has endured a year of mixed reviews and middling sales for its new RLX flagship. Meanwhile, the Japanese automaker has been readying what may be the very best version of the car for its debut. Now the wait is almost over, as Acura will show its 2014 RLX Sport Hybrid SH-AWD at this year's LA Auto Show.
When it comes to dealerships in the spring of 2014, the RLX Hybrid will be the most powerful production car Acura has ever sold. The combination of a 3.5-liter V6 and three electric motors - a 35-kilowatt motor pushing torque to the front wheels and two 27-kW units feeding the rears - creates a total system output of 377 horsepower.
Those rear-end electric motors do more than just add power, they also drive the rear wheels without a traditional rear drive shaft and differential. This newest iteration of the Super Handling-All Wheel Drive calls upon the two rear motors to both drive and brake the rear wheels, vectoring torque in cornering situations for additional grip. All three electric motors make use of regenerative braking to feed electricity back into the system's 260-volt lithium-ion battery pack.

Acura dealer association nabs retiring pitcher Mariano Rivera for New York spot

Mariano Rivera, considered one of Major League Baseball's best relief and closing pitchers, bought an Acura when he debuted in the major leagues in 1995, and has owned nothing but Acuras since. So it was only natural for the New York Acura Dealers group to strike up a partnership. The fruits of the deal can be seen in the latest New York Acura commercial, called "Legends," which stars Rivera and Acuras new and old. It's narrated by actor Steve Schirripa, who played Bobby "Bacala" Baccalieri in HBO's The Sopranos.
"The spots are a nod to Acura's history and the years it overlapped with Mariano's career," says Scott Rodgers, chief creative officer at Tier10, the ad agency that developed the campaign's concept. With the "Legends" campaign, Rivera and the New York Acura Dealers continue a partnership that has provided $800,000 to the pitcher's charity, the Mariano Rivera Foundation.
The hardest part of the commercial was was finding the cars to star in it, according to Douglas Sonders, co-founder of 8112 Studios, the production company that shot the commercial. "Social media saved the day for us," he says. "After days of cold calls and e-mails to all of our contacts, we ended up sourcing everything we needed in 24 hours after asking our online contacts for assistance."

Honda to present HR-V, updated Acura ILX at LA show

Honda has already showcased its new Fit-based crossover around the world. We've seen it in Tokyo wearing the Vezel name and we've seen it in Paris in 'prototype' form. We've even seen photos of the US-spec version. We just haven't seen that North American model in the flesh, but that'll all be fixed next month at the Los Angeles Auto Show.
That's where Honda will, at long last, unveil the US version of its new HR-V subcompact. The Japanese automaker hasn't told us much else, save to say that the HR-V will, of course, slot in below the CR-V in US showrooms. It'll also feature the company's lauded Magic Seat system, "which allows for multiple seating configurations and the ability to fold the second row seat completely flat for added cargo space."
Alongside the HR-V, Honda's luxury division will also be showcasing a revised version of its ILX sedan at the LA show as well. Acura hasn't revealed precise details of what revisions are in store for its smallest sedan - or a more detailed photo than the teaser inset at right - but it is promising "a comprehensive update that include a potent new powertrain, more forceful, sporty exterior styling and a substantially upgraded interior design."