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Acura files for Integra Type S trademark

It's only been a couple of weeks since Acura dropped the news bomb that it was bringing back the Integra. In that time, though, the company has quickly applied to trademark the name "Integra Type S" with the US Patent and Trademark Office. The filing, discovered by CarBuzz, was submitted on Aug. 20, a little less than a week after the Integra revival was announced. Curiously, it's under the category of "Apparel and headwear, namely, caps, hats, T-shirts, shirts, sweatshirts, knit shirts, polo shirts, jackets and vests," rather than automobiles.   It seems unlikely, though, that Acura would trademark Integra Type S for shirts and hats if it didn't plan on building a car to go along with it. So the Integra may come in standard and hotted up versions. The last time Acura offered an Type S in North America, it wasn't officially called that. During Acura's switch to an alphanumeric naming convention, the Integra name was dropped in favor of RSX, built from 2002-06. There, the Type S moniker, while not as hard-core as the previous-generation Integra Type R, still meant a considerable bump in performance. Regular RSX models had 160 horsepower, but the RSX Type S cranked out 200 to 210, depending on the year. The Type S was also available exclusively with a manual transmission, and had improved suspension and brakes. While a similar improvement in hardware would be more than welcome on an Integra Type S, we don't want to get too excited over what could just be a logo on a T-shirt. The wouldn't be the first time in recent memory a carmaker trademarked a familiar name for swag. Earlier this year Nissan trademarked Fairlady Z — the original name for the Nissan Z-car — for usage on anything from cuff links to wall clocks. Meanwhile, Ford stepped in and trademarked the name Skyline for the category of cars and trucks. So Acura should probably just go ahead and get the trademark for cars, even if it doesn't plan on offering it at all.  

2024 Acura ZDX price starts at $64,500 before destination, incentives

When the Acura ZDX was revealed in August, we wrote the A-Spec will be in the $60,000 range and the Type S in the $70,000 range. Official pricing shows that to be the case, the entry-level A-Spec with rear-wheel drive starting at $64,500 before destination. Acura charges a $1,350 destination fee for the RDX and MDX, it's two current SUVs. We'll use that as a placeholder sum for the ZDX, resulting in these MSRPs: A-Spec RWD: $65,850 A-Spec AWD: $69,850 Type S: $74,850 Type S (Perf. wheel & tire): $75,850 Before we get to the comparisons, let's recap what buyers get for the money. The A-Spec comes standard in rear-wheel-drive, its single motor making 340 horsepower. A dual-motor AWD version costs $4,000 more; Acura didn't specify a difference in output, it could be the same 340 hp no matter the number of powered axles. The Type S comes with dual motors producing 500 horsepower to share among the four wheels. The suspension here is upgraded from the A-Spec's multi-link independent with fixed-rate shocks and springs to height-adjustable air springs and adaptive shocks. The brakes go from 12.6-inch rotors to 15.6-inch discs clamped by Brembo six-piston calipers. The A-Spec sits on 20-inch wheels, the Type S wears 22-inchers on tires that are 10 millimeters wider. And that Type S gets the option of Double Apex Blue Pearl from the Precision concept or Tiger Eye Pearl from other Type S models. Inside, there's a a low dash with slim air vents and a pair of split screens for instruments and infotainment; 11 inches and 11.5, respectively. The steering wheel and climate controls come from the related Blazer EV, this being Acura's version of a battery-electric SUV sitting on GM's Ultium platform. Unlike a GM product, though, Acura's back end runs on Google Built-In, and there's an 18-speaker Bang & Olufsen sound system as standard equipment. Assistance features include rear emergency braking with rear cross-traffic and pedestrian detection, blind-spot monitoring with steering assist, automatic parallel parking and, thanks to being based on a GM platform, hands-free highway driving assist (Super Cruise by any other name). Every ZDX is powered by a 102-kilowatt-hour battery, the onboard charger capable of 190 kW of DC fast charging. Every unit's CCS charging port can plug in at places like Electrify America and EVgo, Acura dealers will provide free NACS adapters for use at Tesla Supercharger stations.

Is the Acura Legend coming back?

Great news for fans of the Acura Legend: Honda has applied for a trademark in Europe for the word "Legend," pertaining to "Vehicles; Apparatus for locomotion by land; Apparatus for locomotion by air; Apparatus for locomotion by water; Parts and fittings for land vehicles; Parts and fittings for air and space vehicles; Parts and fittings for water vehicles." This trademark was first spotted by AutoGuide.com, and gives more credence to our speculation from a couple months ago about the possibility of the Legend nameplate returning to the Acura lineup in the States. If you were reading closely before, you'll notice that it was actually Honda that applied for the trademark, not Acura. The Legend was sold with a Honda badge on it in Europe back in the day, so this trademark filing in Europe makes perfect sense. In our previous report, we put forth the idea that Acura could bring the Legend name back with a successor to the RLX flagship sedan. Specifically, we were thinking that Acura would use the four-door coupe form previewed by the Acura Precision concept. That story also suggested a new Legend flagship could debut during Monterey Car Week. The 1986 Legend sedan was one of Acura's first two vehicles when the brand launched (the other being the Integra). It had a smooth 2.5-liter V6 that made all of 151 horsepower at the time. A sweet-looking coupe soon followed the sedan. The name Legend would be applied to a second-generation, which is arguably the one best-remembered. The coupe in particular has lived up to its name. Much of that legendary status, though, is the result of what followed: the Legend name and coupe body style dying for 1996 in favor of the RL, a four-door sedan as bland as its name. Acura's flagship has never recovered. We'll be quite pleased if Acura ultimately decides to reveal a totally new Legend to blow us away in Monterey. The return to actual names for the lineup would also be lovely. It's certainly working for Lincoln. Now if they'd only trademark "Integra" ...