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Acura rejoins with Seinfeld, sponsors Comedians In Cars Getting Coffee [w/videos]

We enjoyed the opening season of Seinfeld's offbeat Comedians In Cars Getting Coffee web series, a video serial where Jerry Seinfeld picked up his friends in some of his classic cars and... chatted. It was a simple premise that offered some genuinely enjoyable moments, even if the 'cars' connection was often a bit incidental. In any case, Acura must have felt the same way, as it has just inked a deal to be the sole sponsor for the series' next season.
Acura, you may recall, already enjoys a relationship with the comedian - Seinfeld starred in the company's 2012 Super Bowl ad alongside the NSX supercar concept. So perhaps it's no surprise that it has signed on to sponsor 24 episodes of the series, due to roll out this year and next. Naturally, with any title sponsorship these days, you can expect to see some integration of the sponsor - in this case, Acura says such measures will involve its new 2014 MDX crossover, integrating "short, contextually relevant ads at the beginning and end of the episode."
Will you watch? For a refresher on Comedians In Cars Getting Coffee, check out a couple of our favorite first season episodes with Michael Richards and Alec Baldwin by scrolling below.

Acura to climb Pikes Peak with Integra Type S and wildly modified NSX

This year marks the 101st anniversary of the Pikes Peak International Hill Climb, one of the oldest motorsports events in the world. As has been the custom for the past 13 years, Acura will head to the Colorado summit with a fleet of specially prepped cars based on production models. This year, their team consists of two new Integras in regular and Type S flavor, a modified NSX Type S, and a TLX Type S pace car. Of the Integras, the HPD-prepped Type S will be the most eye-catching, as it's wrapped in an anime-style livery. It's an extension of the company's "Chiaki's Journey" web series whose second chapter was released to coincide with the Integra Type S's launch. The second installment features the Pikes Peak race as part of its story line.  The real-world Chiaki is Lori Unser, a fourth-generation driver in the Unser racing dynasty. Her father Johnny raced at the Indianapolis 500, and if you count her extended family of Al, Bobby, and Al Jr., the clan has nine Indy championships under its collective belt. The family also has a history of racing at Pikes Peak, with Louis and Joe Unser competing in the hillclimb way back in 1926. In the Time Attack I division Acura is fielding a wild-looking NSX Type S called the Active Aero Study. We prefer its nickname, Yamabiko, which means "echo" in Japanese but is also the name of a spirit from Japanese folklore that lives in the mountains.  The NSX wears an enormous carbon fiber front splitter and rear diffuser, which by the looks of them extend the length of the car by two to three feet. The one-off aero bits include an active aero rear wing that can be electronically moved to reduce drag on high-speed sections of the course, or deployed as an air brake. At the same time, enough has been stripped out to reduce weight by 200 pounds. More powerful turbos have been fitted to the twin-turbo V6 and the engine software re-written, but Acura did not reveal how much over the stock Type S's 600 horsepower Yamabiko's output might be. The NSX was built specifically to tackle the hillclimb by Crazy New, the skunkworks team of Honda employees that brought us the 800-horsepower CR-V Hybrid. It'll be driven by Honda engineer James Robinson, who holds the current Hybrid class record of 10:01.913, which he set with an NSX in 2020. With Yokohama Tires' trademark Advan black and red livery and lightweight HRE forged wheels wrapped in Advan A005s, it certainly looks the part of a purpose-built Pikes Peak racer.

Jeep Moab Concepts, Rumors, And More | Autoblog Podcast #470

Episode #470 of the Autoblog Podcast is here. This week, Dan Roth, Chris Bruce, and Brandon Turkus talk about this year's concepts for the Easter Jeep Safari in Moab, rumors of a mid-engined Subaru sports car and the looming reveal of the next Impreza. We also cover more rumors of a simpler Acura NSX, and some other tidbits, including Ford's movie projector patent and the Opel Astra winning the European Car of the Year award. As always, we start with the Autoblog Garage and wrap up by answering your questions. Check out the rundown with times for topics, and thanks for listening! Autoblog Podcast #470 The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics 2016 Easter Jeep Safari concepts Mid-Engine Subaru rumors Non-hybrid Acura NSX 2017 Subaru Impreza to be revealed at NYIAS Ford patents in-car movie projector Opel Astra is 2016 European Car of the Year In The Autoblog Garage 2016 Mercedes-Benz C450 AMG 2016 BMW X1 xDrive28i Hosts: Dan Roth, Chris Bruce, Brandon Turkus Rundown Intro and Garage – 00:00 Jeep Concepts - 21:57 Mid-Engine Subaru - 38:45 Acura NSX - 43:18 Subaru Impreza - 44:59 Ford Projector - 47:48 Astra ECOTY - 49:50 Q&A - 52:09 Total Duration: 58:11 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show in iTunes Podcasts Acura Ford Jeep Subaru Opel easter jeep safari acura nsx type r