Acura: Rl Tech Package on 2040-cars

Auto blog

Race a Type S Concept and an 8-bit 1991 NSX in Acura's new video game

Acura has unveiled a new mobile video game that features a variety of the brand's notable cars from throughout the past three decades. The game is a spin-off of the brand's "Beat That" commercial, and each level is programmed to look how video games looked when the different cars were in production. Players have the option to drive a race car, new and old Acura sports cars, or a crossover. As part of the “Less Talk, More Drive” advertising campaign, Acura has released a series of commercials with the catchphrase, "Beat That." They're meant to demonstrate the company's competitive spirit, and now Honda's luxury brand has brought about a new way to get those fiery juices going. In the same week as the 2020 Chicago Auto Show, Acura has launched "Beat That" the mobile video game. The game has six levels, each of which features a different car. Each race is a time trial, and the graphics are designed in a way that they match the years of the vehicles. Level 1 takes place at the 8-Bit Beach and features the 1991 Acura NSX. Level 2 takes place at the Warehouse Complex and features the 1998 Acura Integra Type R. Level 3 features a Snowy Summit stage an includes the 2020 Acura RDX A-Spec, while Level 3 is at a Grand Prix Circuit with the ARX-05 Daytona Prototype racecar. A 2020 NSX drives on the Super Skyway in Level 5, and the Type S Concept can be driven in a Cyber Tunnel in Level 6.  The only way to reach the next level within the game is to beat a specific lap time designated for each level. Users can play against themselves, or they can send challenges to friends through social media or other chat platforms. To compete against the best of the best, users can click on a leaderboard time and compete against ghost cars from the previous record laps.  To play the game on a mobile device, click here.

Acura recalls some 2022 TLXs for potential slashed tires

Acura has issued a recall that applies to less than 20 units of the 2022 TLX sedan. The cars included in the campaign were manufactured with tires that may have been damaged by part of a robotic arm while being sorted and stored at a Bridgestone facility in Tennessee. Assigned recall number 22V-950 by the National Highway Traffic Safety Administration (NHTSA), the campaign includes 19 units of the TLX built on September 1, 2022, and Acura estimates that 95% of them may have been built with damaged tires. The company explains that the tires fitted to these vehicles could have sustained cuts and/or tears because a protective plastic shoe located at the base of a robotic arm used to unstack tires exposed a sharp edge by rotating out of position. Damaging a tire's bead area can cause it to gradually lose air; the problem can also manifest itself through unusual noises or vibrations. The tire pressure monitoring system could warn the driver of an issue. The tires in question are Bridgestone's 235/50R18 Turanza EL440. Acura states that it's not aware of warranty claims, field reports, injuries or crashes related to the issue, and Bridgestone says that human workers are now tasked with loading and unloading tires in its facility. Owners of affected cars will receive details about the recall campaign by mail starting on January 30, 2023. They'll be asked to take their TLX to a dealership to get the tires inspected; new tires will be installed free of charge if the ones on the car fall within the affected date range. Drivers who experienced a problem related to this recall and paid to get new tires installed will be eligible to ask Acura for a refund. Related video:

Acura puts on display of mechanical horsepower in new ad

Originally forged with a brand identity based on luxury, sportiness and practicality, Acura has spent the last decade or so struggling with its image. The sporting credibility suffered a mighty blow with the loss of cars like the Integra, RSX and NSX, and recent years have seen the Japanese company attempting to recast itself as a technology leader.
All of that makes this latest Acura commercial, Let The Race Begin, even more difficult to understand, metaphorically speaking. The horsepower-horse race 'theme' certainly isn't difficult to fathom, with mecca-equine versions of popular luxury brands filling the screen. But the choice to make Acura's filly a flesh-and-blood creation seems odd, for the high-tech theme. Acura as "thoroughbred apart from the rest of the field" seems to be the rough message here, though we're not sure we're buying it. We're also not sure we're comfortable with how much these ponies reminded us of a certain off-putting robotic dog...
Looks expensive, at any rate. Watch the robot ponies run for yourself, below.