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Acura organizes new business division to confront falling sedan sales

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.
As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. "Erik's appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura," said Honda spokesperson Jeffrey Smith to Automotive News.
American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda's board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company's brands.

2024 Acura TLX with fewer trims and more equipment starts at $46,195

We'll start with the pricing for the revised 2024 Acura TLX, then recap the new math and what shoppers could get for the money. MSRPs for the sports sedan including the $1,195 destination charge, and the changes from 2023 launch pricing, are: TLX with Technology Package: $46,195 ($1,450) TLX A-Spec: $51,195 ($1,500) Type S: $58,195 ($1,750) There were eight trims on offer in 2023, a bit much for shoppers to parse and digest. Now there are three. The former TLX 2.0T entry-level trim is one of those biting the dust, resulting in an automatic $5,450 increase for a 2024 TLX compared to 2023 pricing at launch. A $500 price increase during 2023 means the real difference right now between a 2023 and a 2024 is $950. That TLX with Technology Package price pays for more standard equipment, Acura making its 12.3-inch all-digital display gauges factory fit across the board. The cluster presents two appearance choices here, a "Crafted" design that looks like two standard dials, and an "Advance" design that puts the tach and speedo on the periphery, filling the center with a speedo and various graphics for ADAS and infotainment. This trim also comes in front-wheel drive only, while the two trims above come standard with Acura's Super Handling All-Wheel Drive (SH-AWD). The brand's Precision Cockpit touchpad infotainment controller carries over with a touchpad and a larger screen, 12.3 inches versus 10.3, and the processor running it is faster. Wireless CarPlay and Android Auto are now included, while the ambient lighting control is now accessed directly from the main menu rather than being buried in submenus. Today's difference between a 2023 and 2024 A-Spec is $1,000. Taken like-for-like, though, this trim is actually $880 less expensive. The 2023 TLX sat on 18-inch wheels as standard, Acura charging $1,880 for an optional set of 19-inch wheels in Glint Black. For 2024, the 19-inchers are standard, wearing Shark Gray instead of Glint Black. On top of all this, the A-Spec gets gloss black on its new, reshaped rear spoiler, and gloss black diffuser encasing new round tailpipes in place of the old square covers. Subtract that $500 bump from last year, the 2024 TLX Type S is $1,250 than a dealer inventory 2023 TLX Type S. The top trim adds a third gauge cluster design in Sport+ mode that features a big horizontal bar graph for the tach, which sounds similar to what’s in the Integra Type S.

Honda Expands Takata Airbag Recall To 5.4M Units In The US

While Honda already announced plans to take its front driver's side Takata airbag inflator recall nationwide, the automaker has now officially reported on the number of affected vehicles and the specific models in need of repair. The expanded campaign covers an estimated 5.4 million units across the US, including those already being fixed under the previous regional actions. That number is an expansion of the five million units initially reported by NHTSA. The affected models under the nationwide recall are the 2001-2007 Accord with a four-cylinder engine, 2001-2002 Accord V6, 2001-2005 Civic, 2002-2006 CR-V, 2003-2011 Element, 2002-2004 Odyssey, 2003-2007 Pilot, 2006 Ridegline, 2003-2006 Acura MDX, 2002-2003 TL and 2002 CL. For customers who expressed concern about their vehicle's safety, Honda had already been replacing the inflators nationwide. It's possible for the inflators in these vehicles to rupture when inflating the airbag, spraying metal fragments at occupants. This problem has been blamed for at least five deaths worldwide and at least 139 reported injuries. In its statement, Honda said that it worked with Takata to test the recalled inflators in the original high-humidity recall regions, and there were no abnormal deployments in these evaluations. Honda will begin notifying owners by "over time," according to its statement. Priority will be put on the geographic areas with the highest risk of ruptures. Those in the original recall region were contacted in September. Earlier in December, Honda partnered with Autoliv to supply the automaker with replacement inflators for this campaign. Autoliv predicted it would take six months for deliveries to start. Takata also increased its production of substitute components. Scroll down to read the company's announcement of this nationwide expansion. Statement by American Honda Regarding National Safety Improvement Campaign: Driver's Front Airbag Inflator Supplied by Takata Dec 8, 2014 - TORRANCE, Calif. Honda will voluntarily expand a regional Safety Improvement Campaign initiated in June 2014 (NHTSA No. 14V-351) into a national Safety Improvement Campaign affecting certain 2001 through 2011 Honda and Acura vehicles in the United States to replace the driver frontal airbag inflator, free of charge. Honda is expanding this Safety Improvement Campaign to address concerns raised by its customers whose vehicles were not included in the regional campaign.