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Acura to climb Pikes Peak with Integra Type S and wildly modified NSX

This year marks the 101st anniversary of the Pikes Peak International Hill Climb, one of the oldest motorsports events in the world. As has been the custom for the past 13 years, Acura will head to the Colorado summit with a fleet of specially prepped cars based on production models. This year, their team consists of two new Integras in regular and Type S flavor, a modified NSX Type S, and a TLX Type S pace car. Of the Integras, the HPD-prepped Type S will be the most eye-catching, as it's wrapped in an anime-style livery. It's an extension of the company's "Chiaki's Journey" web series whose second chapter was released to coincide with the Integra Type S's launch. The second installment features the Pikes Peak race as part of its story line.  The real-world Chiaki is Lori Unser, a fourth-generation driver in the Unser racing dynasty. Her father Johnny raced at the Indianapolis 500, and if you count her extended family of Al, Bobby, and Al Jr., the clan has nine Indy championships under its collective belt. The family also has a history of racing at Pikes Peak, with Louis and Joe Unser competing in the hillclimb way back in 1926. In the Time Attack I division Acura is fielding a wild-looking NSX Type S called the Active Aero Study. We prefer its nickname, Yamabiko, which means "echo" in Japanese but is also the name of a spirit from Japanese folklore that lives in the mountains.  The NSX wears an enormous carbon fiber front splitter and rear diffuser, which by the looks of them extend the length of the car by two to three feet. The one-off aero bits include an active aero rear wing that can be electronically moved to reduce drag on high-speed sections of the course, or deployed as an air brake. At the same time, enough has been stripped out to reduce weight by 200 pounds. More powerful turbos have been fitted to the twin-turbo V6 and the engine software re-written, but Acura did not reveal how much over the stock Type S's 600 horsepower Yamabiko's output might be. The NSX was built specifically to tackle the hillclimb by Crazy New, the skunkworks team of Honda employees that brought us the 800-horsepower CR-V Hybrid. It'll be driven by Honda engineer James Robinson, who holds the current Hybrid class record of 10:01.913, which he set with an NSX in 2020. With Yokohama Tires' trademark Advan black and red livery and lightweight HRE forged wheels wrapped in Advan A005s, it certainly looks the part of a purpose-built Pikes Peak racer.

Russian videographer nails this real-life 'Need for Speed' recreation

Aaron Paul and Kid Cudi tried. They really did. They put forth a decent acting effort, played with some incredible replica supercars, and filmed at some remarkable settings. But it's 2019, and 2014's "Need for Speed" sits at a 6.5/10 on IMDB, a 39 on Metacritic, and a 57% audience score on Rotten Tomatoes. The studio attempt to bring "Need for Speed" to life was lukewarm, so a Russian videographer took a shot at the idea with this impressive digital short. Unearthed by Reddit user, AbuDab1, the clip is the work of Russia-based videographer @Chekunov_v. Clearly a fan of all things fast and fancy, as seen by his Instagram, Chekunov recreated the start screen, the garage with car and mod selection, and the race sequences from the video game. The video starts with an Acura RSX Type-S (labeled as the Integra Type R) with familiar theme music playing in the background. Accompanied by video game sound effects, the spotlight switches between a Toyota Celica, a Toyota Supra and a Mitsubishi Lancer Evo. The Supra and Evo are locked, so the user settles on the Celica. He goes on to select mods, including a new spoiler, new wheels and a new color, again to the tune of the proper sound effects, menus and camera views. The car exits the garage and rolls onto the road, where the screen now shows a tachometer and an N2O gauge. The Celica is met with a race challenge, and the car lines up with a Mazda RX-8, an Acura RSX Type-S and a Subaru WRX STI. After a terrible launch, the Celica uses some NOS and takes the victory. Unfortunately, the video is a bit 2 fast, 2 short for our taste. It's well done, has some unique video work, and takes us back into one of our favorite video game series. Maybe this guy can direct the studio sequel.

Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."