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Acura Integras worked over by 3 popular tuners as SEMA custom builds

The Specialty Equipment Market Association (SEMA) show is a chance for aftermarket manufacturers and automakers to come together with potential customers and the media to show off their custom rides. Honda and Acura are no strangers to the event, as people have been bringing hotted-up models from both automakers to the show for years. This year, three builders are bringing their interpretations of Acura’s newest car, the 2023 Integra. Acura gave the car to Daijiro Yoshihara, Sara Choi, and Coco Zurita, and each came up with a unique build for the car. YoshiharaÂ’s car features a Spoon air filter and exhaust, BBS REV7 wheels, EVS tuning exterior components, and a host of motorsport-ready interior upgrades. ChoiÂ’s Integra features a GReddy intercooler and oil cooler, Advan wheels, a wide body kit, and Battle Craft interior parts. Zarita installed several powertrain upgrades, including an AÂ’PEXI exhaust, an HPS cold air intake, a GReddy intercooler, and HPS turbo components. The cars made their debut at The Petersen Museum on October 23 and will head to SEMA from November 1-4. From there, Acura will take them to Radwood L.A. on November 19 and the Acura Grand Prix of Long Beach on April 14-16. The Integra is still relatively new, so the aftermarket doesnÂ’t offer the wealth of upgrades that older Honda Civics and other Japanese cars enjoy. Some companies have already released dedicated tunes and other car mods, so weÂ’re hopeful these SEMA rigs will help jumpstart development for the vehicle.

Acura puts on display of mechanical horsepower in new ad

Originally forged with a brand identity based on luxury, sportiness and practicality, Acura has spent the last decade or so struggling with its image. The sporting credibility suffered a mighty blow with the loss of cars like the Integra, RSX and NSX, and recent years have seen the Japanese company attempting to recast itself as a technology leader.
All of that makes this latest Acura commercial, Let The Race Begin, even more difficult to understand, metaphorically speaking. The horsepower-horse race 'theme' certainly isn't difficult to fathom, with mecca-equine versions of popular luxury brands filling the screen. But the choice to make Acura's filly a flesh-and-blood creation seems odd, for the high-tech theme. Acura as "thoroughbred apart from the rest of the field" seems to be the rough message here, though we're not sure we're buying it. We're also not sure we're comfortable with how much these ponies reminded us of a certain off-putting robotic dog...
Looks expensive, at any rate. Watch the robot ponies run for yourself, below.

Honda sending two NSX racers and new EV concept to Pikes Peak

Honda is always good for a few interesting Pikes Peak entries. In 2015, Acura supplied a 2017 NSX prototype for pace-car duty. This time around, two NSXes will compete alongside a reconfigured version of the company's four-motor electric racecar. Those aren't the 2016 entries above. The one on the right is last year's pace car and the one on the left is a first-gen NSX that did the hillclimb the past few years. The 2016 cars haven't been unveiled yet, but we know that one will be in the Time Attack 2 Production class, which is mostly stock with the addition of items like a roll cage, and the other will be in Time Attack 1. TA 1 allows modifications to the powertrain, additional aero aids, suspension changes, and other tweaks, so expect to see a lot more power and a big wing on the back. The cars will be driven by James and Nick Robinson, brothers who work for Honda R&D in Ohio. Honda will use a version of the four-motor electric powertrain from its 2015 CR-Z Exhibition class entry in a new EV. (We got to drive a non-race tune of this setup in Japan last year.) The 2016 version, which will wear a different body, moves to the Electric - Electric Modified class of last year's frontrunners. We're told this car is aiming for an overall win at the 2016 race; the CR-Z took 11th place overall in 2015. The EV will again be driven by Tetsuya Yamano, a Japanese Super GT driver. Oh, and there will of course be a factory entry or two from Honda's Powersports division. Honda engineer Keith Steidl will ride a 2015 TRX1000 ATV in the Pikes Peak Challenge - Exhibition Powersport class. In the past, Honda has fielded plenty of other neat stuff in the Race to the Clouds. In 2012, it ran an NSX fitted with a twin-turbo V6 from an LMP2 car, and the 2013 race saw the very practical 532-horsepower turbocharged Odyssey minivan join the Exhibition class. The 2016 race marks the Pikes Peak hillclimb's 100th anniversary (but not the 101st running since competition took some breaks back in wartime). We're looking forward to June already. Related Video: Image Credit: Honda Green Motorsports Acura Honda Electric Hybrid Racing Vehicles pikes peak exclusive