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Acura races into anime with 'Chiaki's Journey' web series

For the twelfth year in a row, Acura is a presenting sponsor and the official vehicle of the Sundance Film Festival in Park City, Utah. Acura created a four-part anime series called Chiaki's Journey combining the medium Sundance celebrates, Japanese anime, the automaker's fuller Type-S lineup, and the new Acura Integra hatch. Unlike most of the films at the festival, however, Chiaki's Journey runs a total of four minutes and 12 seconds, each episode lasting just over a minute. The story centers on Chiaki, a young Japanese woman from a family of racers who knows how to hustle a car around a track, but who has a temper that runs faster than her vintage Integra can rev. The villain is Erich Kang, the same rich and insufferably arrogant hotshot from every video game and car movie, piloting a non-descript blue hot rod. He's clearly the guy everyone would like to beat, and he knows he's that guy. When Chiaki gets behind the wheel to teach Kang a lesson in lap times, her uncle Noboru steps in to teach her the lessons she'll need to need to win.  Being so condensed, each installment plays like a trailer for a longer episode. Acura managed to fit in all the cars, though: Spot the 2022 MDX Type S, NSX Type S, TLX Type S, and 2023 Integra. The car brand got the obligatory Japanese rock anime intro as well, thanks to the all-female metal band NEMOPHILA doing the song "Raitei.” You can see the first episode above and the rest at Acura's dedicated Type S site.  Related video:

The 2024 Acura Integra Type S will have 320 horsepower

The 2024 Acura Integra Type S is launching this summer, but the teaser and information drip campaign is officially in full swing.  Acura just let on that the Integra Type S will produce 320 horsepower and 310 pound-feet of torque from its 2.0-liter turbocharged four-cylinder engine. For reference, that’s 5 horsepower more than what the Honda Civic Type R makes — its 310 pound-feet of torque figure is the same as the Type R. We make such a comparison, as all the information Acura has dribbled out so far about the Integra Type S has us thinking that itÂ’s going to be very similar to the Type R. The second bit of information Acura revealed today is an approximate reveal window. The final car and all the specs we want are expected to drop at the Acura Grand Prix of Long Beach. The race takes place over the April 14-16 weekend, and while we donÂ’t know exactly what day the Type S will be revealed yet, our bet would be for Friday or earlier that week, so Acura can show off the car in person to race fans all weekend long. The teaser photos and teaser video (see directly above) give us a little design and sound preview for the Type S. Just like the camouflaged car, the undisguised version is rocking massive fender flares in both front and rear. These will allow Acura to fit the big 265-section-width tires it has in store for the Type S in addition to giving it a super-aggressive look. The photos also show off a carbon fiber rear lip spoiler, carbon mirror caps, a glimpse at the large rear diffuser and a prominent Type S badge on the front fender.  As for the sound preview, the Integra Type S breathes through a triple-outlet exhaust and sounds far more menacing than the Civic Type R does from the factory. There are even some loud pops and bangs on the overrun that you can hear. For those going frame-by-frame on the video, youÂ’ll also notice the car is painted in AcuraÂ’s Tiger Eye Pearl paint. WeÂ’ve seen this shade on both the TLX Type S and MDX Type S, so it looks like the trend is continuing for Type S models. Look out for more teasers as we approach the final reveal for the Integra Type S, but you wonÂ’t have to wait long because the reveal is well under a month away now. Related video:

Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.