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Honda insiders push for Acura NSX Type R sans hybrid tech

With 500 horsepower on tap from a sophisticated hybrid powertrain, there's plenty to love about the new Acura NSX. If the more performance-oriented elements within the Japanese automaker get their way, it could get even better. Speaking with one of the NSX project's chief engineers Nick Robinson at the launch of the new supercar, Autocar reports that there's an effort underway to develop an NSX Type R. Following a much-loved formula, the more extreme variant would pack even more power than the existing version, unburdened by excess weight. A big part of the targeted weight savings would come from ditching some of the heavier components from the hybrid system. The electric motor at the rear could stay to serve as alternator, starter motor, and flywheel. But the electric motors at the front would go, helping to shed a few hundred pounds. Throw in some lightweight materials and we'd be looking at a considerable weight reduction. It could even integrate some active aerodynamic elements that were excluded from the NSX on the road to production. Though the project may still be a ways off from getting the green light, but Robinson and some of his colleagues are working on prototypes ostensibly to make the case. He and his brother James (a powertrain engineer at Honda) will be driving a pair of NSXs at Pikes Peak this year – one that's as close to showroom stock as the regulations will allow, but the other will be closer to what they have in mind for a Type R. It'll ditch the hybrid system and put an electric compressor in its place to eliminate any turbo lag and produce even more power than the existing model. Now if they can only get the go-ahead from the higher-ups at Honda. Related Video: Featured Gallery 2014 Honda NSX Concept-GT News Source: Autocar Green Acura Honda Coupe Hybrid Performance Supercars honda nsx acura nsx type r

Daily Driver: 2015 Acura TLX

Daily Driver videos are micro-reviews of vehicles in the Autoblog press fleet, reviewed by the staffers who drive them every day. Today's Daily Driver features the 2015 Acura TLX, reviewed by Seyth Miersma. You can watch the video above or read a transcript below. Watch more Autoblog videos at /videos. Show full video transcript text Hey all, this is Seyth with Autoblog and I'm here in the 2015 Acura TLX. Right off the bat I can tell that the TLX doesn't feel anything like as sporting a sedan as the TL it replaced, at least not in the versions that I last drove, which admittedly were TL's with V6 power and the SH all wheel drive. This TLX has got a 2.4-liter, four-cylinder engine, it's making 206 horsepower, and 182 pound-feet of torque, and it is connected up to a eight-speed, dual-clutch transmission. As you can tell by the power output this isn't an impressively fast car. It weighs about 3,500 pounds so it's lugging around some weight. At the same time the eight-speed transmission is really responsive especially as you go through the selectable gear programs, you can make the throttle response pretty good. It is a throttle by wire as well and I haven't noticed any weirdness there, it feels very linear, and like I said, when I turned the system into the sport plus mode the gas pedal becomes really responsive. The exhaust note is muted, you really have to get up over 5,000 rpm before you start feeling like the engine is really pushing you. One of the things that struck me first about this Acura when I got in it was how quiet it was at speed. I feel like in the luxury segment, Acuras have historically done a little bit better for being sportier versions of cars in their segment and not necessarily more refined, but that seems to have been changing a lot on the last few generations of Acura. What it lacks in athletic ability it makes up for in composure. I'm on a pretty good right now, there are plenty of bad ones around where I live so this suspension soaks up a lot of the impacts and it dampens the sound of them as well too. Acura is clearly going after a much more mainstream customer these days and I think a car like this could be very attractive, more attractive than ever for a shopper of something like a Lexus ES. One feature I did play around with was Acura's active lane keep assist which works actually by moving the steering wheel to a degree to keep you centered in your lane if your hands are off the wheel.

Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.