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Acura Precision EV Concept teased ahead of Monterey reveal

Acura is getting ready to to unveil a new all-electric concept to showcase the brand's design language as it enters the age of electrification. A brief teaser video providing a glimpse of the car was released today accompanied by precious little information, but we can still glean a few tidbits. The name, Acura Precision EV Concept, offers the first clue. Acura has applied the name "Precision" to flagship concepts in the past. The stunning 2016 Precision Concept was also said to define a new design language for the brand. It became a template for cars like the RDX and MDX, but it most resembled the sharp-looking TLX sedan that debuted in 2020 for the 2021 model year. In the intervening years, luxury marques have become far more likely to introduce an electrified crossover as a flagship than an internal combustion sedan. The Precision EV concept seems to fit that mold. From the video, we can see that the vehicle will have a rather tall section of black cladding below the "grille" area, as well as some contouring above the wheel wells. This suggests it's quite likely an SUV rather than a low-slung sedan.  The would-be grille area now projects an illuminated Acura logo. The formerly high relief diamond shapes converging on the central emblem are now distinct lighting elements, with the same pattern repeated in a lower fog lamp areas on either side of the nose. Acura's signature jewel-eye headlights with chicane DRLs are now slimmer and wider, meeting the grille area at the inner points. So, what is it? Quite likely, we'll soon see a preview of Acura's upscale version of the Honda Prologue, an EV collab with General Motors. Riding on GM's Ultium battery platform that will underpin Cadillac Lyriq, Honda has announced that the Prologue will spawn an Acura as well. Finally, thanks to unearthed trademark filings, we are led to believe that it will be named the Acura ADX. Whatever it's called, it's not expected to hit the roads until the 2024 model year. That fits with the Precision EV Concept's August 18 unveiling at this month's Monterey Car Week festivities. Related video:

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A recap of the week in automotive news, including the latest video of Acura's NSX GT3, and the IIHS' most recent Top Safety Pick+ award recipient. Acura Hyundai Autoblog Minute Videos Original Video autos gt3 recap acura nsx gt3

The future of Acura is coming to Detroit

What you're looking at here is a teaser of the Acura Precision Concept – a showcar that will introduce the new design language for the brand. Acura is determined to inject some a larger performance aura into its brand, and for now, it plans to do that with stronger design language. "The Acura Precision Concept will serve as the inspiration for the styling and proportion of the next-generation of Acura vehicles, especially for our sedans," says design director Dave Marek. We like what we see, too. The showcar has a long hood, short rear deck, and very strong character lines down the side. Those are classic rear-wheel-drive proportions, but as we know, that's kind of a long-shot for a new Acura. We'll see the full concept at the Detroit Auto Show in January. Here's hoping it looks awesome. Acura Precision Concept to Debut at 2016 North American International Auto ShowCreated by Acura's U.S. design team, Acura Precision Concept points to performance focus of future Acura design TORRANCE, Calif. (Dec. 18, 2015) – Acura will unveil the Acura Precision Concept at the 2016 North American International Auto Show in Detroit on January 12 at 8:00 am ET, the brand announced today. Created by the Acura Design Studio in California, the Acura Precision Concept will help set the direction for future Acura design; in particular, the next generation of performance-luxury sedans. "The Acura Precision Concept will signal the stronger and sharper focus of Acura styling on our core DNA we call 'precision crafted performance'," said Dave Marek, global creative director for the Acura brand. "It is our intention to more strongly express performance through design and the Acura Precision Concept will serve as the inspiration for the styling and proportion of the next-generation of Acura vehicles, especially for our sedans." Acura today also announced details of its launch plans for the next-generation NSX supercar, coming to market next spring. Acura is on track to post its fourth consecutive year of U.S. sales growth in 2015, and best sales since 2007, with sales up 6.9 percent through November.