2013 Acura Rdx Tech Pkg Sport Utility 4-door 3.5l on 2040-cars

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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

2024 Acura ZDX price starts at $64,500 before destination, incentives

When the Acura ZDX was revealed in August, we wrote the A-Spec will be in the $60,000 range and the Type S in the $70,000 range. Official pricing shows that to be the case, the entry-level A-Spec with rear-wheel drive starting at $64,500 before destination. Acura charges a $1,350 destination fee for the RDX and MDX, it's two current SUVs. We'll use that as a placeholder sum for the ZDX, resulting in these MSRPs: A-Spec RWD: $65,850 A-Spec AWD: $69,850 Type S: $74,850 Type S (Perf. wheel & tire): $75,850 Before we get to the comparisons, let's recap what buyers get for the money. The A-Spec comes standard in rear-wheel-drive, its single motor making 340 horsepower. A dual-motor AWD version costs $4,000 more; Acura didn't specify a difference in output, it could be the same 340 hp no matter the number of powered axles. The Type S comes with dual motors producing 500 horsepower to share among the four wheels. The suspension here is upgraded from the A-Spec's multi-link independent with fixed-rate shocks and springs to height-adjustable air springs and adaptive shocks. The brakes go from 12.6-inch rotors to 15.6-inch discs clamped by Brembo six-piston calipers. The A-Spec sits on 20-inch wheels, the Type S wears 22-inchers on tires that are 10 millimeters wider. And that Type S gets the option of Double Apex Blue Pearl from the Precision concept or Tiger Eye Pearl from other Type S models. Inside, there's a a low dash with slim air vents and a pair of split screens for instruments and infotainment; 11 inches and 11.5, respectively. The steering wheel and climate controls come from the related Blazer EV, this being Acura's version of a battery-electric SUV sitting on GM's Ultium platform. Unlike a GM product, though, Acura's back end runs on Google Built-In, and there's an 18-speaker Bang & Olufsen sound system as standard equipment. Assistance features include rear emergency braking with rear cross-traffic and pedestrian detection, blind-spot monitoring with steering assist, automatic parallel parking and, thanks to being based on a GM platform, hands-free highway driving assist (Super Cruise by any other name). Every ZDX is powered by a 102-kilowatt-hour battery, the onboard charger capable of 190 kW of DC fast charging. Every unit's CCS charging port can plug in at places like Electrify America and EVgo, Acura dealers will provide free NACS adapters for use at Tesla Supercharger stations.

Acura Integra to capstone combustion era as EV transition begins

The recent launch of the resurrected Integra nameplate is just part of a larger shift in mission at Acura. Its leaders have repeatedly said they want Acura to be the performance brand of Honda, where driving fun and dynamics come first. However, in a new report, Acura says it plans to go big on fully electric vehicles, at even greater speed than its parent company, by skipping the hybrid step altogether. According to Acura assistant VP of sales Emile Korkor, the Integra was a capstone to the internal combustion era at Acura. It marked a sort of homecoming to the marque's performance pedigree, and once Integra is launched, the brand will move forward with electrifying its lineup. The company's plans were revealed in an Automotive News interview, where Korkor said, "We're going to bypass hybrids altogether. So our shift is going very rapidly into BEV. That's our main focus." At first blush, that seems to be at odds with brand boss Jon Ikeda's public statements about Acura. As recently as a couple of weeks ago, Ikeda was saying that he wanted to take the Integra racing, as something of a mascot for the "fun" brand at Honda. Perhaps we've been desensitized to automakers making big proclamations about EV transitions a la Jaguar, Land Rover, Bentley, and Infiniti, but typically the green messaging has not been about performance in the traditional sense. Says Korkor, "We're not just dipping our toe in the water with electric at Acura, we are jumping all in. And that's not just because we need to. It's because we want to. Acura is really focused on performance, and electrification is one of the greatest ways we can augment that performance." While electrification and performance are not mutually exclusive, we have yet to drive an EV that connects to the road as beautifully as a 1990s Integra or NSX did. Acuras have never been about power and torque. Yet they were still compelling performance cars thanks to brilliant steering and driving dynamics. Then there's the issue of what Acura represents. Back in February, Ikeda said that Acura was purposefully holding off on an EV strategy because it needed to re-establish its performance bona fides. Now, Korkor says, "The benefit of returning to the Integra right now is that it's going to help shepherd a new generation of customers and build loyalty as we move into a new era." The problem is, the Integra alone isn't enough to establish that performance cred.