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New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

2022 Acura MDX Type S specs boast 355-hp turbo V6, air suspension

Details have finally emerged about the new 2022 Acura MDX Type S. Positioned as the performance-oriented member of the MDX range, the midsize luxury SUV gains a turbocharged V6, Brembo brakes, an air suspension, and a longer list of standard features. Acura takes the heritage-laced "Type S" designation seriously; the badge also appears on the NSX and on the TLX. While we love the thought of an NSX-powered MDX, it's the TLX that was asked to provide its engine. Power comes from a new 3.0-liter V6 that's turbocharged to 355 horsepower and 354 pound-feet of torque. Acura points out these figures make the MDX Type S the most powerful crossover or SUV it has ever released. The six-cylinder spins all four wheels via a 10-speed automatic transmission that has been redesigned to provide quicker shifts, and a Super Handling All-Wheel-Drive (SH-AWD) system programmed to send up to 70% of the engine's torque to the rear wheels. And, as always for Acura's SH-AWD, 100% of that torque can be sent to the left or the right wheel (aka torque vectoring). Acura's first air suspension system appears on the MDX Type S. Adaptive and adjustable, the setup relies on data sent by an armada of sensors and on user input to make the ride sporty, comfortable, or anything in between. Using air springs also allowed Acura to give the Type S a lift mode, which increases the ground clearance by about 2 inches when users need to drive in deep snow or on rough terrain. Next, engineers turned their attention to the brakes. Brembo provided four-piston front calipers designed to work with rotors that are about half an inch bigger than the standard MDX's, and Acura points out that it tuned the electric-servo system to give the Type S a pedal stroke that's similar to the NSX's. The red calipers fitted to both axles are visible through 21-inch wheels wrapped by Continental ContiSeal self-sealing tires. Painting the calipers red was purely an aesthetic decision, but many of the other design changes that help the Type S stand out from the regular MDX serve a purpose. For example, the engine bay receives about 10% more air thanks to a redesigned grille. And, the vents on either side of the front bumper direct cooling air to a pair of sub-radiators mounted on either side of the engine bay. Some of these functional changes aren't immediately visible: Acura went as far as relocating the battery to the trunk to improve weight distribution.

2019 Acura RDX First Drive Review | Boringness banished

WHISTLER, B.C. — Things have come full circle for the Acura RDX. The compact crossover launched in 2007 with an all-new turbocharged four-cylinder engine and an all-wheel-drive system that was sophisticated enough for the brand to affix the Super Handling designation to it. It was a fun, sporty vehicle in a sea of boring competitors, and we liked it enough to write a eulogy of sorts when the second-generation RDX ditched the fun turbo engine in favor of a V6, and dumbed down its optional all-wheel system so much that they dropped the Super Handling name. Acura's mainstreaming of the RDX for its second generation turned out to be a smart play. Sales jumped 94 percent in 2012, the first year that the redesigned RDX went on sale, leapt another 50 percent the following year, and have stayed over the 50,000 mark for the past three years. It may sound surprising, then, that Acura is flipping the playbook back a few pages by swapping its V6 engine back to a turbo four and reinstalling Super Handling All-Wheel Drive. We think it's a smart move. The 2019 RDX is both sportier and more upscale than the model it replaces. It does more than just check boxes. It's interesting, boasts some cool technology, and offers a strong value proposition. The 2019 RDX's all-new 2.0-liter turbocharged four-cylinder engine delivers 272 horsepower and 280 pound-feet of torque. That's down a negligible seven ponies from the old 3.5-liter V6, but up 28 lb-ft, and it's tuned to provide the bulk of that torque in the heart of its powerband — peak torque plateaus between 1,600 and 4,500 rpm. An equally all-new 10-speed automatic transmission sends that power to either the front wheels, or, as was the case with the vehicles we tested, all four wheels. Jumping into a 2019 RDX for the first time, our main powertrain concern was that the 10-speed automatic would generate a ton of unnecessary, and distracting, shifts. This proved to be an unfounded fear. The gearbox does shift quite often under hard acceleration, but does so quickly and without any undue jerkiness. The sheer number of gearing options — the old six-speed auto had a 68 percent narrower spread of ratios — and the torque-rich engine combined to provide excellent straight-line acceleration in any real-world driving scenario we could conjure. The rest of the time we didn't really think about the transmission at all. We did, however, lament the push-button transmission interface.