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The new Acura Integra was never meant to be a retro car

The new Acura Integra Prototype was never supposed to be a retro or nostalgic design process. It would be easy to assume it was, as Acura’s messaging leading up to the big reveal leaned heavily on the Integra nameplate's heritage. From the model name embossed in the bumpers, to videos of shifting the older modelÂ’s manual transmissions, Acura yanked fairly hard on our heartstrings. And then the cover came off last week, and while there are very subtle cues hinting at old Integras here and there, the new car doesnÂ’t look much like the old ones at all. Unlike designers of the new retro-tastic Nissan Z and Ford Bronco, Acura decided to create something altogether new and different. “So, admittedly, when we started planning this car, it was never to create a retro Integra,” Acura product planner, Jonathan Rivers, told Autoblog. “We actually looked at it from the viewpoint of say, if the Integra had never left the lineup, how would it have evolved? How would it have changed over the years? We think this is the result of that.” There was never going to be a two-door coupe model, because as Rivers points out to us, coupes just don't sell these days. However, sportbacks are popular — just look at the sheer number of them coming from Germany these days — and it suits the customers Acura is trying to capture with the Integra. “The target customer is a millennial with an active lifestyle, so they need space for their gear but they also want to have a great car to hit the canyon roads with every now and then,” Rivers says. “Once again, over the generations, the Integra is just that.” For any naysayers throwing their hands up about the Integra seemingly being a fancy Civic, we possess two points of refutation. One, thatÂ’s exactly what the Integra has always been. It was literally badged and sold as a Honda in many other countries, and its bones have always been Civic-based. ThatÂ’s the IntegraÂ’s history, and while Acura doesnÂ’t officially come out and say so, itÂ’s most certainly the same today. On the design front, maybe you think the photos make it look a little too close to the new 11th-gen Civic Hatchback? Well, pictures on the internet donÂ’t always tell the full story of a car design. “None of the sheetmetal is shared with either the four-door or the five-door Civic,” Rivers explains.

Race a Type S Concept and an 8-bit 1991 NSX in Acura's new video game

Acura has unveiled a new mobile video game that features a variety of the brand's notable cars from throughout the past three decades. The game is a spin-off of the brand's "Beat That" commercial, and each level is programmed to look how video games looked when the different cars were in production. Players have the option to drive a race car, new and old Acura sports cars, or a crossover. As part of the “Less Talk, More Drive” advertising campaign, Acura has released a series of commercials with the catchphrase, "Beat That." They're meant to demonstrate the company's competitive spirit, and now Honda's luxury brand has brought about a new way to get those fiery juices going. In the same week as the 2020 Chicago Auto Show, Acura has launched "Beat That" the mobile video game. The game has six levels, each of which features a different car. Each race is a time trial, and the graphics are designed in a way that they match the years of the vehicles. Level 1 takes place at the 8-Bit Beach and features the 1991 Acura NSX. Level 2 takes place at the Warehouse Complex and features the 1998 Acura Integra Type R. Level 3 features a Snowy Summit stage an includes the 2020 Acura RDX A-Spec, while Level 3 is at a Grand Prix Circuit with the ARX-05 Daytona Prototype racecar. A 2020 NSX drives on the Super Skyway in Level 5, and the Type S Concept can be driven in a Cyber Tunnel in Level 6.  The only way to reach the next level within the game is to beat a specific lap time designated for each level. Users can play against themselves, or they can send challenges to friends through social media or other chat platforms. To compete against the best of the best, users can click on a leaderboard time and compete against ghost cars from the previous record laps.  To play the game on a mobile device, click here.

2024 Acura Integra Type S Road Test: Just our Type

It’s so often the case that a truly special driverÂ’s car reveals itself within the first couple hundred feet behind the wheel. The 2024 Acura Integra Type S is one of those cars. In fact, the Integra Type S doesnÂ’t even need that amount of road to show itself, because so much of what makes this car magical to drive can be felt standing still in the driveway. The fizz starts when you push the well-weighted clutch in, then hear the buzzy and vibrating 2.0-liter turbocharged four-cylinder spring to life. It sends vibrations through the car and straight into your body thanks to the purposefully lacking balance shafts. Little turbocharged motors are typically lacking in character, but the Integra Type SÂ’ engine feels like itÂ’s alive and bumbling with energy at idle. Before you even start to find revs, this engine presents as one designed for performance. Take a spin through the six-speed manual transmission while stationary, and it quickly becomes obvious why Honda is the standard when it comes to manual transmissions. ItÂ’s a combination of the natural fluidity moving through the pattern – going both up and down, each gear seemingly selects itself as your wrist guides the stubby shifter along – and the mechanical click-clack connection you feel through your hand with each shift. The sheer amount of satisfaction it brings to make every last gear change is enough to make any manual enthusiast giddy. I ease off the clutch for the first time, and start to roll those thick 265-section-width tires forward, quickly revealing the perfectly weighted steering rack, clueing me in on how serious this chassis is. The view forward is spectacular past the thin A-pillars. The exhaust goes bang, ratta-tat-tat on the overrun as I ease up to the first stop sign. And the brakes only require a gentle whisper to the mega-responsive pedal to bring this hatchback to a stop. It only takes that couple hundred-foot stretch to realize that this Type S is exactly what I know it to be: a Honda Civic Type R in a different outfit. The comparison is impossible to avoid, and the Honda community may spend the next 50 years debating which one is better – trust me, there will never be a clear-cut answer – but itÂ’s undeniably great that we all get to choose between these two similar driving beasts.