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Acura rejoins with Seinfeld, sponsors Comedians In Cars Getting Coffee [w/videos]

We enjoyed the opening season of Seinfeld's offbeat Comedians In Cars Getting Coffee web series, a video serial where Jerry Seinfeld picked up his friends in some of his classic cars and... chatted. It was a simple premise that offered some genuinely enjoyable moments, even if the 'cars' connection was often a bit incidental. In any case, Acura must have felt the same way, as it has just inked a deal to be the sole sponsor for the series' next season.
Acura, you may recall, already enjoys a relationship with the comedian - Seinfeld starred in the company's 2012 Super Bowl ad alongside the NSX supercar concept. So perhaps it's no surprise that it has signed on to sponsor 24 episodes of the series, due to roll out this year and next. Naturally, with any title sponsorship these days, you can expect to see some integration of the sponsor - in this case, Acura says such measures will involve its new 2014 MDX crossover, integrating "short, contextually relevant ads at the beginning and end of the episode."
Will you watch? For a refresher on Comedians In Cars Getting Coffee, check out a couple of our favorite first season episodes with Michael Richards and Alec Baldwin by scrolling below.

Acura TLX Type S PMC Edition reservations open tomorrow

The good news: If you decided you must have the 2023 Acura TLX Type S PMC Edition, Acura would like you to know the reservation system opens tomorrow at 1 p.m. Eastern time, 10 a.m. Pacific time. The not-exactly-good news: Acura doesn't yet want you to know the price. All the automaker would say about MSRP is that it's "expected to be in the low-to-mid $60K range." That doesn't strike us as an unreasonable premium in relation to the standard sedan's $55,000 starting price, when the PMC Edition is built like an NSX, comes in NSX colors and exclusive color combos, and is limited to 300 units. We have to admit, however, that the times we live in have warped all our reference points. Now for the bad news: Acura is releasing the run one color at a time, so today's reservations will only be for the 100 units of the Curva Red special model. Another 100 examples in 130R White can be reserved at an unknown time on November 9, the final 100 in Long Beach Blue can be reserved on December 8. In an age when mass-market makers can't build enough vehicles and buyers are paying 5% or more over sticker for a Honda or a Hyundai, we can already imagine the carnage headed to the Acura website when the horde moves in to fight for 100 spots. If you want this car and you have a lamp, now's the time to start rubbing the lamp.  All PMC Edition cars get a Berlina Black (also an NSX shade) painted roof, antenna, and door handles, the quad exhaust finished in black chrome instead of the bright chrome that comes standard. You get the same Y-spoke 20-inch wheels as the regular Type S, finished in a new copper paint. There's a carbon fiber lip spoiler in front, a carbon fiber decklid spoiler, a rear diffuser in the same weave, alongside glossy black side sill garnish and model badging.  Inside, carbon fiber trim keeps the cabin on brand, accessorized with illuminated side sills, unique Type S-badged floor mats with color-matched edging, and serialized plaques on the center console. The Curva Red sedan gets an Ebony black interior with red stitching. Long Beach Blue cars get an Orchid (cream) interior with blue stitching. The 130R White cars will get a red interior. Occupants recline in Milano leather seats with Ultrasuede inserts, driver and passenger able to adjust them 16 ways.  Similar to other Acura PMC cars, this one is put through the same quality control checks as the NSX, including a dyno check, rough road simulation, and paint inspection.

The 2024 Acura Integra Type S will have 320 horsepower

The 2024 Acura Integra Type S is launching this summer, but the teaser and information drip campaign is officially in full swing.  Acura just let on that the Integra Type S will produce 320 horsepower and 310 pound-feet of torque from its 2.0-liter turbocharged four-cylinder engine. For reference, that’s 5 horsepower more than what the Honda Civic Type R makes — its 310 pound-feet of torque figure is the same as the Type R. We make such a comparison, as all the information Acura has dribbled out so far about the Integra Type S has us thinking that itÂ’s going to be very similar to the Type R. The second bit of information Acura revealed today is an approximate reveal window. The final car and all the specs we want are expected to drop at the Acura Grand Prix of Long Beach. The race takes place over the April 14-16 weekend, and while we donÂ’t know exactly what day the Type S will be revealed yet, our bet would be for Friday or earlier that week, so Acura can show off the car in person to race fans all weekend long. The teaser photos and teaser video (see directly above) give us a little design and sound preview for the Type S. Just like the camouflaged car, the undisguised version is rocking massive fender flares in both front and rear. These will allow Acura to fit the big 265-section-width tires it has in store for the Type S in addition to giving it a super-aggressive look. The photos also show off a carbon fiber rear lip spoiler, carbon mirror caps, a glimpse at the large rear diffuser and a prominent Type S badge on the front fender.  As for the sound preview, the Integra Type S breathes through a triple-outlet exhaust and sounds far more menacing than the Civic Type R does from the factory. There are even some loud pops and bangs on the overrun that you can hear. For those going frame-by-frame on the video, youÂ’ll also notice the car is painted in AcuraÂ’s Tiger Eye Pearl paint. WeÂ’ve seen this shade on both the TLX Type S and MDX Type S, so it looks like the trend is continuing for Type S models. Look out for more teasers as we approach the final reveal for the Integra Type S, but you wonÂ’t have to wait long because the reveal is well under a month away now. Related video: