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Nice car seeks Millennials | 2018 Acura TLX First Drive

The Acura TLX has a new face. And a rear diffuser. There's also a new A-Spec version with stiffer dampers, quicker steering, a snarlier engine, and snazzy red leather. Plus, every TLX has a revised touchscreen with Apple CarPlay and Android Auto. That pretty much sums up the refreshed 2018 Acura TLX entry-level luxury sedan, which didn't exactly drop into the market with a splash when it launched originally. Is all of that enough to make a difference? Probably not. After a day driving it around southern Indiana and the outskirts of Louisville, Kentucky, the TLX continues to be a perfectly nice car. It's refined and the cabin is well built, but otherwise the sedan is unremarkable. Ah, but there's more going on here than just a mid-cycle refresh. The 2018 TLX is Acura's latest effort following the revised MDX to recast itself as the maker of "precision-crafted performance" cars, inspired by both the NSX and the Precision Concept car shown at the 2016 Detroit Auto Show. It's a top-to-bottom, R&D-to-marketing attempt to better appeal to today's holy grail of customer: the Millennial. To do that, it goes beyond the cars themselves. New Acura commercials are a far cry from an authoritative James Spader rationally extolling the virtues of this and that. There are fast cuts and three images perpetually on screen. There's pulse-pumping music, bright colors, and words like "Geek + Chic" and "Super + Sonic." There are many not-exactly-subliminal images of the NSX. There's a red Power Ranger. It's hip! It's young! It's Millennial! It's also a marketing campaign that has apparently connected with its target generation – well, at least in focus group ratings. "If you look at what the other brands are doing, and particularly the luxury brands, it's so serious," said Jon Ikeda, Acura vice president and general manager. "We're trying to make it more inclusive, not intimidating, more youthful, more optimistic, and more fun. We want to have fun with it. "[The commercials] are trying to set the tone of Acura in general, to make people go, 'OK, I'm interested in that, I want to go drive that.' Now it's up to us to make sure the product reflects that." And Ikeda is actually in a position to make that happen. He's not a business guy or a Mad Men marketing sort – he's moved upstairs after spending decades in design, a tenure that included penning the third-generation TL, the best-selling Acura model of all time and one of the best-looking.

2021 Acura TLX A-Spec Long-Term Update | How's it handle?

A couple of months have passed since we took delivery of our new 2021 Acura TLX A-Spec long-term tester, and the miles are starting to pile on — the odometer just clicked past 6,000. I was particularly eager to get behind the wheel of our TLX, as my first go-round in AcuraÂ’s new sports sedan left me feeling good about where Acura was headed with this car. That said, I only spent about an hour in the saddle during my first drive experience, and that time was on unfamiliar roads. The stint I just completed was a full month, and in that time I treated the TLX as if I owned it. So much so, that I completed the same mini road trip with it that I took in my 2001 Acura Integra GS-R last fall. The destination was southern Indiana, an unexpected but heavenly place to test the handling of a car. Just go south or east from Bloomington, Ind., on the squiggly lines you see on Google Maps. I promise you wonÂ’t be disappointed. Photo evidence of both trips below, including my friendÂ’s Alfa Romeo Giulia(s). The TLX was an absolute peach on the hundreds of miles of winding pavement. Despite its BMW 5 Series size, the TLX handles like a compact car. Its chassis is rigid and unbending through every kind of corner. This isnÂ’t the Type S (nor is it an Advance trim with the adaptive dampers), but itÂ’s all the chassis you could want on a backroad. ThereÂ’s enough give from the dampers to smooth out the bad spots, but itÂ’s dialed in to provide unwavering stability in big weight transfers, too. Acura struck a happy balance. Credit for this carÂ’s poise under stress on less-than-ideal roads should also be given to the new independent double wishbone front suspension design. You can sense it sorting out dips and changes in the road as youÂ’re battling through a rough corner. The big 255-section-width tires stay confidently glued to the pavement, communicating grip levels through the wheel and chassis as you go. The super-quick steering ratio from the new electric rack does a decent job of simulating road feel, but the best part about it is the rackÂ’s sheer speed. Acura takes full advantage of this sedanÂ’s rigid chassis with that quick, precise turn-in. ItÂ’s not quite as fast as the Alfa Romeo GiuliaÂ’s energetic steering, but the end result is a car that changes direction the moment your brain decides it wants to. What really ties this carÂ’s handling together is AcuraÂ’s torque-vectoring SH-AWD system.

2022 Hyundai Ioniq 5, Ram 1500 TRX and Toyota goes in on EVs | Autoblog Podcast #710

This episode of the Autoblog Podcast features Editor-in-Chief Greg Migliore and Senior Editor, Green, John Beltz Snyder. John is beck from a recent first drive of the 2022 Hyundai Ioniq 5, and has a 2022 Ford Bronco 4-Door Black Diamond in his driveway. Meanwhile, Greg just got out of a 2022 Ram 1500 TRX and back into Autoblog's long-term Acura TLX. After talking about the car's they've been driving, they dive into the news, including EV announcements from Toyota and Lexus, rumors of a turbo I6 Dodge Challenger, a list of future classics from Hagerty and a review of the sitcom American Auto. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Enjoy your holidays, and we'll see you in 2022. Autoblog Podcast #710 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown What we're driving: 2022 Hyundai Ioniq 5 2022 Ram 1500 TRX 2021 Acura TLX 2022 Ford Bronco Black Diamond News: Toyota and Lexus preview future EVs Dodge Challenger could get a downsized turbo straight-six Hagerty's list of future classic cars to buy before values take off NBC's American Auto fires on most cylinders Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related Video: