2002 Acura Nsx on 2040-cars

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New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

Acura models no longer produced or sold in China

SHANGHAI — Chinese carmaker Guangzhou Automobile Group said on Monday its joint venture with Honda Motor is no longer producing or selling products under the Japanese firm's premium Acura brand. GAC will continue to provide after-sales services to Acura customers in China through the joint venture's network, it said in a statement to Reuters. The joint venture will continue to produce other Honda brands. Acura is the second foreign car brand to exit China, the world's largest auto market, in recent months. In October GAC said it was closing its joint venture with Stellantis, which made Jeep vehicles, following a sharp decline in Jeep sales in China over the past four years. GAC-Honda, which started producing Acura cars in 2016 in China, only sold 6,554 of them in the country in 2021, down 45% from the previous year. Related video: 2022 Acura NSX Type S track footage

Acura MDX Luggage Test: How much fits behind the third row?

The Acura MDX shares its platform with the Honda Pilot, but that fact is really only obvious when you look at their rear seat floor plans. Both offer the unique, removable second-row middle seat, which means that buyers don't have to decide whether they want max capacity and a second-row bench, or the pass-through convenience of second-row captain's chairs. Both also boast a two-level cargo floor behind the third row, which is always a benefit here in Luggage Test land. But! The MDX does not have nearly as much room back there, regardless of whether you take advantage of the two-level floor's lower level (why wouldn't you?).  The MDX has two cargo volume specs for behind the third row: 16.3 and 18.1 cubic-feet. I think it's safe to assume the expanded number is with the floor in its lower position. The Pilot has 18.6 with the floor in place, and either 22.4 or 21.8 with the lower position. The latter's is the Pilot TrailSport's, which is what I conducted the luggage test on. Meanwhile, in the three-row luxury SUV realm, the current king of the castle is the Lexus TX. Telling you right now, the MDX ain't cracking that nut, but what about everything else I've tested? Let's see. Here is the space in question. Note that the floor does not need to be removed; it actually slides down, tucked just below that plastic trim, and rests upon the lower floor. Now, this obviously does raise the bottom floor by an inch versus removing the floor board entirely, so much like cargo covers in two-row vehicles, I decided to test with and without the floor inside. As with every Luggage Test, I use two midsize roller suitcases that would need to be checked in at the airport (26 inches long, 16 wide, 11 deep), two black roll-aboard suitcases that just barely fit in the overhead (24L x 15W x 10D), and one smaller green roll-aboard that fits easily (23L x 15W x 10D). I also include my wife's fancy overnight bag just to spruce things up a bit (21L x 12W x 12D). Well, I can safely say that the MDX's cargo area is narrower than the Pilot's (above right). I could not fit the same bags* head-to-head in the MDX as I could in the Pilot (* green bag is the blue bag's equally sized replacement). The underfloor area seems to be the same length, but it is considerably narrower.  As such, it's obvious the MDX won't be able to hold as many bags, or at least the same bags, as the Pilot could.  First, with the floor stored in its lower position inside the MDX. Two options.