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Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.

2024 Acura TLX Type S First Drive: Give it some more credit

The latest generation of the Acura TLX wormed its way into our hearts from the moment we got behind the wheel. It’s a driverÂ’s car, and AcuraÂ’s made that clear from the get-go. Then we tried out the TLX Type S and liked it enough to even give it the nod over a BMW M340i in a head-to-head comparison test. Now that itÂ’s been a few years since the sport sedan came out, Acura has a mid-cycle refresh ready to sweeten the pot a little more. Our first go-around with the updated model is this 2024 Acura TLX Type S, but most of the updates apply to the pared-down collection of other trim levels (more on that later). The interior sees the most substantive upgrades, including a new set of screens for both the infotainment system and the analog-turned-digital gauge cluster. The latter is the more controversial of the bunch because even though a digital cluster is largely seen as an upgrade these days, the white-trimmed gauges of the pre-refresh car were a beautifully distinctive touch in an age of mostly anonymous digital clusters. Nevertheless, the cluster is now a 12.3-inch screen that comes standard on all TLX models. There are a few different views including a traditional two-dial approach, one that pushes the gauges all the way to the edges, and exclusive to the Type S, a third that features a horizontal tach reminiscent of the S2000Â’s rev counter.  The ADAS graphics in the center are a nice touch, and the screen is rather crisp, though weÂ’re not sure that everyone will find it to be an upgrade over the analog cluster. At the very least, couldnÂ’t Acura have replicated the old white-trimmed gauges (below, white) to maintain some continuity and appease purists like us? The 2024 MustangÂ’s retro Fox Body gauge design shows such things are possible. The infotainment display is bumped from 10.3 inches to 12.3, though the ever-controversial Acura Precision TouchPad remains. It responds quicker and more fluidly to inputs than before, and the newly-added wireless Apple CarPlay/Android Auto capability is a nice-to-have. And as the cherry on top, Acura added a new customizable head-up display and a 360-degree camera to the Type S. The rest of the TLXÂ’s interior is familiar. You sit low and are surrounded by easy-to-operate buttons, knobs and scroll wheels aplenty. The rear seat is still a scrunched affair for the TLXÂ’s footprint, but Acura never meant for this sedan to be a limo. Step outside, though, and youÂ’re met with some subtle but impactful design changes.

Acura RLX pricing and launch plan detailed

Acura has released pricing for its upcoming flagship, the RLX, at the Detroit Auto Show this week. Powered by an all-new direct-injected 3.5-liter V6 rated at 310 horsepower, the front-wheel-drive sedan replaces the outgoing RL model (2011's worst-selling car of the year) as the automaker's new flagship.
In addition to boasting the most spacious passenger cabin in its mid-luxury class, the new range-topping Acura features the automaker's first-ever application of Precision All-Wheel Steer and Jewel Eye LED headlamps. Standard equipment includes Lane Departure Warning and Forward Collision Warning, with Collision Mitigation Braking System (CMBS), Lane Keeping Assist System (LKAS), Adaptive Cruise Control (ACC) with Low-Speed Follow, and Blind Spot Information (BSI) system trim and option specific.
The four-door will initially be sold in five grades (prices exclude a destination charge of $895):