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Acura gives us a lightning-quick glimpse of the NSX Type S

Acura released a short preview film to give fans a fast-paced look at the limited-edition NSX Type S. Scheduled to break cover tomorrow, August 12, it's being boldly presented as the final evolution of the second-generation model. The eight-second flick posted on various social media channels provides us with a peek at the Type S' front end. It shows two cars speeding towards the camera down what looks like a race track's main straight. Acura wants to keep the Type S under wraps until its big debut, so the footage gets blurry as the cars speed by; that's why it's called a teaser. We nonetheless think we can squint and discern a redesigned front end with larger air intakes.  Acura might have chiseled bigger vents into the front bumper because the Type S needs additional cooling air. It's powered by a mid-mounted engine, but there are radiators located right behind the front bumper in the regular-production model. Of course, we're not discounting the possibility that the vents were merely added for show. As we previously reported, the visual changes will also include a red engine cover and black exterior accents. Additionally, the Type S will offer more power than the standard, 573-horsepower NSX and sharper handling. Acura will build 350 units of the NSX Type S, and 300 of those have been earmarked for the American market. The model will make its public debut on August 12 on the sidelines of Monterey Car Week, so we won't have to wait long to learn about the improvements the company has made. If you want one, act fast; if you want the first one, bid high. Serial number one will be sold to the highest bidder at Mecum's Monterey sale on August 14, 2021. The proceeds from the sale will benefit a number of charities. As for what's next, nothing suggest there's a third-generation NSX on the way, but the GT3-spec race car will soon receive a round of updates and it might continue racing until 2024. Related video:

Acura 2019 RDX Prototype | New era for a popular crossover

Acura took the wraps off its sleek new RDX Prototype today at the Detroit Auto Show, displaying a completely redesigned, re-engineered crossover that heralds a new era for design and technology for the automaker. Acura says it's a pretty close representation of the production version due out midyear as a 2019 model, save for the highly stylized side mirrors and wheels. The Prototype serves as the third generation of the RDX, and Acura says it's the first full embodiment of the new exterior and interior design language first introduced on the Precision Concept, shown in Detroit in 2016, and the Precision Cockpit, a concept interior it unveiled in Los Angeles in 2016. So in addition to the Precision's diamond pentagon grille, which has already made it to the TLX, the crossover adopts the Precision sedan's low, wide stance and sculpted body panels. Compared to the outgoing RDX, the new version adds 1.2 inches of width and 2.5 inches to the wheelbase, with a shortened front overhang and wheels pushed to the corners. Headlamps and exterior lights are all LED. The RDX Prototype debuts the all-new Acura True Touchpad interface, which combines a touchscreen and remote interface in one Android-based operating system. There's a 10.2-inch full-HD display atop the center console that's operated via a remote tracking pad mapped to the center display, plus an interactive heads-up display. (Here's a good video explainer for how it works.) It also has a new and improved natural-language voice-recognition system. View 12 Photos Inside, there's more space, rear legroom and cargo space. A floating center console is inspired by the Precision Cockpit, plus high-grade materials including nappa leather, brushed aluminum and Olive Ash wood. It'll also be the first Acura SUV offered with the brand's sporty A-Spec trim, which will eventually be part of all core Acura models developed moving forward. And all RDX models will come equipped with a new ultra-wide panoramic sliding moonroof, the largest in its class. Acura is building the new RDX on an Acura-only platform that gives it a lighter and stiffened body, new chassis and all-new powertrain that it says will be its quickest and best-handling RDX to date.

Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.