1991 Acura Nsx on 2040-cars

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This is why Acura hasn't yet announced its EV strategy

Despite parent company Honda's green and friendly brand image, luxury marque Acura hasn't made a grand statement about electrifying their lineup. Even as brands like Jaguar, Land Rover, Bentley, and Infiniti pledge to entirely electrify their lineups in the coming decade, Acura has held back. The reason, according to Acura head honcho Jon Ikeda, is that it's focusing on reestablishing itself as a performance brand. In a wide-ranging interview with Automotive News, Ikeda says Acura came out of the gate strong in 1986 and did well for the first 20 years, but when the bottom fell out of the market in 2008 the brand experienced "growing pains." That spawned a period of self-reflection and, as Ikeda puts it, "What are we about?" The decision was made to go back to Acura's roots as the performance division of Honda. "That's what Acura is. That's what I fell in love with," Ikeda says. Ikeda joined Honda in 1989, but his promotion to Acura boss in 2015 was a surprise to many, including himself. That's because Honda had a tradition of putting engineers at the helm, and Ikeda was a designer, responsible for the looks of such cars as the FSX concept, 2001 Civic Coupe, and beloved 2004 Acura TL. 2021 Acura TLX Advance View 38 Photos When asked by AN whether Acura is worried that luxury competitors are putting stakes in the ground to claim EV brand identities, Ikeda says no. "For us as a brand, we needed to kind of refocus and reestablish ourselves as a performance brand... We want everybody to understand where we are, what we're about first. Even if we go electric we will continue to be a performance division of Honda and performance will be our focus." To earn its performance street cred, Acura poured resources into the second-gen NSX hybrid supercar, which served as testbed for how electricity can work harmoniously with performance. They will continue to campaign IMSA race cars to earn trophies as proof, and Ikeda also wants to bring more Type S models to the lineup. Ikeda says Acura is still in the process of rebuilding its foundation, but when he's done he expects people to associate Acura with performance. That sure seems ambitious to us, but products like the new TLX are a helpful stepping stone. It also explains why Acura is investing in different platforms to differentiate itself from Honda. To be clear, Ikeda isn't ruling out electrification.

2021 Acura TLX Type S First Drive Review | Adapting to a changed world

SALINAS, Calif. — A lot has changed since Acura offered its last Type S model over a decade ago. Tesla's EVs have plundered a sizable chunk of market share, Korean manufacturers have stormed the near-luxury and luxury segments, and Acura, in an effort to restore the luster of their once-revered nameplate, rebooted the legendary NSX as a hybrid-powered supercar halo with the hopes that desirability (and some hardware) will trickle down into the rest of the lineup.  That last part is key to understanding the mission of the new 2021 Acura TLX Type S. Though the premium sport sedan segment isnÂ’t necessarily hotly contested, the Type S still plays a critical role in bolstering the brandÂ’s credibility. Positioned as a step above the turbo four-cylinder-powered TLX ($39,500) and the better-equipped TLX A-Spec ($45,500), the TLX Type S starts at $53,325 and packs a number of performance upgrades that make it high-performance capable. Just don't expect it to be as track-worthy as a Honda Civic Type R. The Type S is built on AcuraÂ’s stiffest sedan chassis to date. Packing an all-new twin-scroll turbo 3.0-liter V6 under its flared hood, the Type S makes 355 horsepower and 354 pound-feet of torque. Despite gains of 83 hp and 74 lb-ft, combined fuel economy drops only 3 points to 21 mpg with the hotrod V6. Aiding the cause is a cylinder deactivation system and active vibration control to mask the transition between six and three cylinders.  Chassis updates include extra bracing for a 13% stiffer body, 40% stiffer front springs, thicker stabilizer bars, more aggressive shock valving, retuned steering, and larger four-piston Brembo brakes. Standard 20-inch wheels and tires are the largest yet for TLX, and Pirelli P Zero summer tires are available with an NSX-inspired design. Tying it all together are drive modes with a new Sport+ setup: Turn and hold the centrally positioned mode selector for 1 second, and throttle response, shifting, exhaust valve, steering effort, damping, torque vectoring, and even interior lighting take on a more aggressive calibration. To showcase these enhancements, Acura held the Type S first drive at WeatherTech Raceway Laguna Seca, hauling up a few historic vehicles for good measure including a first-gen NSX and a Honda S2000 CR. Old school Type S specimens included a 2001 CL, 2007 TL, and a 2007 RSX.

2013 Acura ZDX

What Is, What Could Have Been, And What May Yet Be
History is largely unkind to losers. That's true in the world of politics and sports, and it follows on with a few caveats in the realm of automobiles.
In terms of cars, historic losers tend to be remembered in one of two broad ways. Every once in a while, unsuccessful or oddball models actually make reputational gains after some time away from the new-car marketplace. I consider the Saab 9-2X one of the recent poster children for this group; a car that moved like molasses on dealer lots in the mid-2000s but has morphed into a sort of hard-to-find, used gem in recent years. More often, though, that which was unloved when new remains unloved with tens or hundreds of thousands of miles on the odometer. Pontiac's seriously misunderstood Aztek has king status here (despite the wailings of oddball fan clubs across the nation), so much so that invoking "Aztek" as a pejorative stopped being pithy about a dozen years ago.