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Acura files for Integra Type S trademark

It's only been a couple of weeks since Acura dropped the news bomb that it was bringing back the Integra. In that time, though, the company has quickly applied to trademark the name "Integra Type S" with the US Patent and Trademark Office. The filing, discovered by CarBuzz, was submitted on Aug. 20, a little less than a week after the Integra revival was announced. Curiously, it's under the category of "Apparel and headwear, namely, caps, hats, T-shirts, shirts, sweatshirts, knit shirts, polo shirts, jackets and vests," rather than automobiles.   It seems unlikely, though, that Acura would trademark Integra Type S for shirts and hats if it didn't plan on building a car to go along with it. So the Integra may come in standard and hotted up versions. The last time Acura offered an Type S in North America, it wasn't officially called that. During Acura's switch to an alphanumeric naming convention, the Integra name was dropped in favor of RSX, built from 2002-06. There, the Type S moniker, while not as hard-core as the previous-generation Integra Type R, still meant a considerable bump in performance. Regular RSX models had 160 horsepower, but the RSX Type S cranked out 200 to 210, depending on the year. The Type S was also available exclusively with a manual transmission, and had improved suspension and brakes. While a similar improvement in hardware would be more than welcome on an Integra Type S, we don't want to get too excited over what could just be a logo on a T-shirt. The wouldn't be the first time in recent memory a carmaker trademarked a familiar name for swag. Earlier this year Nissan trademarked Fairlady Z — the original name for the Nissan Z-car — for usage on anything from cuff links to wall clocks. Meanwhile, Ford stepped in and trademarked the name Skyline for the category of cars and trucks. So Acura should probably just go ahead and get the trademark for cars, even if it doesn't plan on offering it at all.  

2023 Acura Integra looks a little Civic-like in spy photos

After a couple of fairly revealing teasers, we finally have a good look at what seems to be the real-life 2023 Acura Integra. It comes to us via a member of IntegraForums.com, and, certainly a number of the styling cues match up to the teasers, but we're also detecting a bit of Civic influence. Of course, that wouldn't be a surprise considering the size of the upcoming Integra, or even the model's history. Up at the front, the Integra is Acura business as usual. It has the hawk-eye headlights and wide pentagonal grille with a sort of starburst grille mesh. The hood has nice creases and curves that flow into the front fascia. Along the sides are where we see a bit of what seems like Civic influence bleed through, mainly with the greenhouse. The shape of the windows and frames in the doors look very close to those on the Civic hatchback. Even the door-mounted mirrors look similar. But there are aspects that differentiate it. Most notably, there seems to be a diagonal crease that starts low on the front wheel well and rises up toward the rear fenders. It gives the car a lower, more curvy look than the square-shouldered Civic. It also helps add some visual heft to the rear fenders. At the back, the hatchback design is obvious, and also lends further credence to our theory the car is Civic-based. But obviously it's been majorly tweaked for the Acura. The bottom sill for the hatch looks much higher than on the Civic, and the shut line matches the slender taillights (which seem to be dead ringers for the teaser rendering). All of this helps the tail of the Acura look low and wide, including the location of the license plate in the bumper instead of the hatch. So it seems like the Integra will be based on the Civic, but with plenty of changes. And that's pretty much how the Integra and even its interim replacement, the ILX, have been. They've all been derived from the Civic, often with major design and mechanical differences. Also, with how excellent we've found the new Civic, it's a great starting point for Acura's new entry-level model. The car will be revealed fully next spring, and we should have many more details then. Related Video: 2022 Honda Civic Hatchback Sport Touring Inside and Out | Autoblog

Weekly Recap: Automakers rethink the definition of luxury

Variety is the spice of life, but it's becoming a prerequisite for luxury carmakers in the ultra-competitive US market. The Detroit Auto Show was strong evidence of this reality. It's not enough to offer attractive and well-appointed cars and SUVs anymore. Luxury brands that want to be competitive need to invest in everything from high-powered supercars to clever hybrids. To be relevant, you need to be green and mean – and everything in between. As General Motors product chief Mark Reuss said after the reveal of the 640-horsepower Cadillac CTS-V: "We are not leaving anything on the table." He was speaking for Cadillac, but he might as well have been speaking for the luxury car market. The CTS-V debuted in Detroit about an hour after Lexus surprised showgoers with the reveal of the RC F GT3 race car and then announced ambitious plans to return to competitive racing. That almost overshadowed the fact Lexus had just revealed another potent addition to its growing F line, the 467-hp GS F. View 20 Photos But for luxury brands, it's not just about maximum horsepower for well-heeled enthusiasts or decadent amenities for the Grey Poupon set. Strong competition from all corners has forced automakers to refine and expand their lineups in ways unforeseen even a few years ago. Case in point: Mercedes-Benz finally has an answer to the BMW X6, rolling out the GLE coupe in Detroit. The X6, which blends coupe-like styling cues with some of the functionality of an SUV, debuted in 2008. Back then it was a punchline, but seven years and more than 260,000 sales later, the X6's success has compelled Benz to respond. Mercedes – one of the strongest proponents of diesel technology – also debuted the C350 plug-in hybrid sedan, which promises a range of 20 miles on electricity, though fuel economy figures were not announced. The car pairs Mercedes' well-received 208-hp turbocharged four-cylinder with an electric motor for total output of 275 hp and 443 pound-feet of torque. Meanwhile, Infiniti will add the Q30 hatchback to its lineup by the end of the year, new president Roland Kruger reiterated in Detroit. It's expected to be joined by a crossover variant, and the additions will help strengthen Infiniti in the United States and abroad. "While we're expanding our product line, we're also expanding our market reach," he said. That's something echoed by Jaguar executives, who are preparing to launch the brand's first crossover, the F-Pace, in 2016.