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Honda, SolarCity expand sun-powered partnership with new $50 million fund

It must be solar-power announcement time. The DOE is ready to throw $25 million at concentrating solar power and New York State just announced $94 million for solar projects. At the broadly green-minded South By Southwest Eco festival in Austin, TX this week, Honda announced an expansion of its work with SolarCity to include a new fund that could finance up to $50 million in solar projects for dealerships and homes. Well, the homes of people who have purchased a Honda or Acura vehicle, at least. Stop us if this all sounds familiar. Honda and SolarCity announced back in early 2013 that they would work together on a $65-million fund to partially subsidize the installation of solar-panels at Honda dealers and on homes of Honda and Acura drivers. The new $50 million will be used to pay for not only the equipment but also the installation, which means that if you can get access to the money, you're looking at a pretty sweet 20-year lease deal to get solar energy for your home and could make it a bit more like the Honda Smart Home in Davis, CA (pictured). How sweet a deal? Well, there's zero down payment required and a 3-kW system starts could cost you just $25 a month, according to the fine print. Rates will vary, for sure, but if that sounds like something you're interested in, check out the Honda SolarCity site. The new fund builds on the previous work that, the two companies say, created enough solar capacity to offset "more than 400 million pounds of CO2 over a 30-year lifecycle." There's more in the press release below. SolarCity and Honda Announce $50 Million Commitment to Provide Solar Power to Honda and Acura Customers and Dealerships SAN MATEO and TORRANCE, Calif., Oct. 8, 2014 – Today, at the SXSW Eco conference in Austin, TX, SolarCity® (Nasdaq: SCTY) and Honda have renewed their partnership with a new fund expected to finance $50 million in solar projects. The new commitment will make solar power more affordable and available to Honda and Acura customers and dealerships in the U.S. The companies have completed or initiated a range of solar projects for homeowners, dealerships and corporate facilities that total more than 12.5 MW of solar generation capacity. The two companies have already brought enough solar capacity online to offset more than 400 million pounds of CO2 over a 30-year lifecycle . The $50 million fund is a follow-up to a $65 million fund the companies created in 2013.

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

2025 Acura MDX prices rise thanks to new tech and audio

Acura revealed the 2025 MDX in April. Now, in advance of the updated flagship crossover arriving at dealers, the brand's released pricing. We'll start with the numbers, prices rising anywhere from $850 to $1,550, with $100 of that being a higher $1,350 destination charge. MSRPs for the latest MDX after destination, and their differences from 2024, are: Base FWD: $52,250 ($850)  Base SH-AWD: $54,450 ($850)  Technology Package FWD: $57,650 ($1,550) Technology Package SH-AWD: $59,850 ($1,550) A-Spec SH-AWD: $62,850 ($1,050) Advance Package SH-AWD: $67,350 ($2,000) A-Spec Advance SH-AWD: $69,350 (New trim) Type S Advance SH-AWD: $76,300 ($1,250) What's the extra money get? Most importantly, a new infotainment system coded on Google built-in that jettisons the unwieldy and unloved Acura True Touchpad interface for a 12.3-inch touchscreen. Having Google built-in means an enhanced version of Google Maps is on board, along with various apps from the Google Play store (including Android Auto and Apple CarPlay). The center console space formerly reserved for the touchpad and wrist rest houses a wide, shallow bin and an easier-to-access wireless phone charger. Elsewhere in the cabin, there is a new Bang & Olufsen sound system with either 19 or 31 speakers in all but the base trims, better hardware for the AcuraWatch driver assistance suite, and additional sound deadening plus rear laminated glass on most trims. Exterior visual differences are also subtle, with revised lower fascias for both standard and Type S models, new grille inserts for both, and a revised grille surround that removes the chrome lipstick look of the standard MDX. The taillights are now darker, and there are new wheel designs throughout. There might be a few more Easter eggs for MDX lifers, too. A member at the MDXers forum pointed out that the 2025 Advance trim features a body-colored skirting just like the late third-gen MDX instead of the black skirting applied on the fourth-gen through 2024.    As for those trims, the A-Spec with the Advance Package is new, finally letting buyers combine the A-Spec's sportier appearance with the Advance's luxury and tech features such as 16-way power front seats, a head-up display, and surround-view camera. Acura also puts quilted leather seats in the new trim, the stitched hides once exclusive to the Type S.