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Honda to present HR-V, updated Acura ILX at LA show

Honda has already showcased its new Fit-based crossover around the world. We've seen it in Tokyo wearing the Vezel name and we've seen it in Paris in 'prototype' form. We've even seen photos of the US-spec version. We just haven't seen that North American model in the flesh, but that'll all be fixed next month at the Los Angeles Auto Show.
That's where Honda will, at long last, unveil the US version of its new HR-V subcompact. The Japanese automaker hasn't told us much else, save to say that the HR-V will, of course, slot in below the CR-V in US showrooms. It'll also feature the company's lauded Magic Seat system, "which allows for multiple seating configurations and the ability to fold the second row seat completely flat for added cargo space."
Alongside the HR-V, Honda's luxury division will also be showcasing a revised version of its ILX sedan at the LA show as well. Acura hasn't revealed precise details of what revisions are in store for its smallest sedan - or a more detailed photo than the teaser inset at right - but it is promising "a comprehensive update that include a potent new powertrain, more forceful, sporty exterior styling and a substantially upgraded interior design."

This is why Acura hasn't yet announced its EV strategy

Despite parent company Honda's green and friendly brand image, luxury marque Acura hasn't made a grand statement about electrifying their lineup. Even as brands like Jaguar, Land Rover, Bentley, and Infiniti pledge to entirely electrify their lineups in the coming decade, Acura has held back. The reason, according to Acura head honcho Jon Ikeda, is that it's focusing on reestablishing itself as a performance brand. In a wide-ranging interview with Automotive News, Ikeda says Acura came out of the gate strong in 1986 and did well for the first 20 years, but when the bottom fell out of the market in 2008 the brand experienced "growing pains." That spawned a period of self-reflection and, as Ikeda puts it, "What are we about?" The decision was made to go back to Acura's roots as the performance division of Honda. "That's what Acura is. That's what I fell in love with," Ikeda says. Ikeda joined Honda in 1989, but his promotion to Acura boss in 2015 was a surprise to many, including himself. That's because Honda had a tradition of putting engineers at the helm, and Ikeda was a designer, responsible for the looks of such cars as the FSX concept, 2001 Civic Coupe, and beloved 2004 Acura TL. 2021 Acura TLX Advance View 38 Photos When asked by AN whether Acura is worried that luxury competitors are putting stakes in the ground to claim EV brand identities, Ikeda says no. "For us as a brand, we needed to kind of refocus and reestablish ourselves as a performance brand... We want everybody to understand where we are, what we're about first. Even if we go electric we will continue to be a performance division of Honda and performance will be our focus." To earn its performance street cred, Acura poured resources into the second-gen NSX hybrid supercar, which served as testbed for how electricity can work harmoniously with performance. They will continue to campaign IMSA race cars to earn trophies as proof, and Ikeda also wants to bring more Type S models to the lineup. Ikeda says Acura is still in the process of rebuilding its foundation, but when he's done he expects people to associate Acura with performance. That sure seems ambitious to us, but products like the new TLX are a helpful stepping stone. It also explains why Acura is investing in different platforms to differentiate itself from Honda. To be clear, Ikeda isn't ruling out electrification.

Acura recalls some 2022 TLXs for potential slashed tires

Acura has issued a recall that applies to less than 20 units of the 2022 TLX sedan. The cars included in the campaign were manufactured with tires that may have been damaged by part of a robotic arm while being sorted and stored at a Bridgestone facility in Tennessee. Assigned recall number 22V-950 by the National Highway Traffic Safety Administration (NHTSA), the campaign includes 19 units of the TLX built on September 1, 2022, and Acura estimates that 95% of them may have been built with damaged tires. The company explains that the tires fitted to these vehicles could have sustained cuts and/or tears because a protective plastic shoe located at the base of a robotic arm used to unstack tires exposed a sharp edge by rotating out of position. Damaging a tire's bead area can cause it to gradually lose air; the problem can also manifest itself through unusual noises or vibrations. The tire pressure monitoring system could warn the driver of an issue. The tires in question are Bridgestone's 235/50R18 Turanza EL440. Acura states that it's not aware of warranty claims, field reports, injuries or crashes related to the issue, and Bridgestone says that human workers are now tasked with loading and unloading tires in its facility. Owners of affected cars will receive details about the recall campaign by mail starting on January 30, 2023. They'll be asked to take their TLX to a dealership to get the tires inspected; new tires will be installed free of charge if the ones on the car fall within the affected date range. Drivers who experienced a problem related to this recall and paid to get new tires installed will be eligible to ask Acura for a refund. Related video: