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Acura RDX Prototype to debut at 2018 Detroit Auto Show

Crossovers make money, plain and simple. Nearly every mainstream automaker sells or is planning to sell some sort of SUV. At the 2018 Detroit Auto Show, Acura will debut the third-generation RDX Prototype. This sleek concept isn't the final production version, but it is a good preview of what we'll see coming down the pipe from Honda's premium brand. Acura says this is the most extensive redesign in more than a decade, indicating that this is a ground-up redesign rather than an overhaul of the model that's been on sale since 2013. While the current model uses a 3.5-liter V6, the new RDX will likely use a turbocharged inline-four, just like the first-gen RDX. That 2007 model was a huge oddball in Honda's naturally aspirated lineup, though turbocharging is far more prevalent today. Look for a variant of Honda's 1.5-liter turbo-four under the hood and some variant of Acura's all-wheel drive system. The teaser video gives us a brief glimpse of the car, and there's more than a little TLX buried inside. Gone is the "beak," replace by the soon-to-be ubiquitous shield grille. All of Acura's current design was previewed with the Precision Concept that showed its face nearly two years ago. We don't have many other details, but we won't have to wait too much longer. Related Video: Design/Style Detroit Auto Show Acura Crossover SUV Luxury acura rdx

2019 Acura NSX vs. 1991 Acura NSX | Respect your elders

A car that forces the competition to head back to the drawing board does not come around often, especially when that competition happens to be Ferrari. Honda achieved such a feat back in 1991 when the original NSX was set loose in the supercar world. Not only did the NSX smack its contemporaries down in terms of performance and technological prowess, it also forced the Italians to make supercars with some semblance of reliability and manners. Spend only a few moments in an original NSX, and its specialness is palpable. The lack of power steering is acutely noticeable at low speed as I roll over little cracks and dips in the road, while the sticky rubber chucks small rocks up into the wheel wells. A near 360-degree view is at my disposal with the bubble-like canopy, and the ground right in front of the nose is visible from my vantage point. This is what control feels like, and we haven't even gotten to the reverie-inducing VTEC noises getting piped right into our eardrums yet. There are no dials to change the throttle response, no buttons to make the steering artificially heavy, no shift paddles behind the wheel to tell a computer to swap cogs. To my right is a manual shifter that can legitimately be described as perfect. This is a 1991 Acura NSX, and it is glorious. For some of the reasons I've briefly described, and plenty more, this car has reached legend status amongst enthusiasts. In the early 2000s it was a sales disaster, outgunned by pretty much every other supercar in the space. Honda/Acura was only working with a 3.2-liter V6 making 290 horsepower when that car finally met its maker after the 2005 model year. As collectable modern classics, the relatively low power output doesn't seem to bother folks spending close to, and over, six digits on low-mileage examples of these cars. What changed? Well, the passage of time tends to be the biggest factor in these things. Also, there's a new NSX out there, reminding the world that the old one exists. And just like when Acura discontinued the original, the new one is mighty expensive, selling in extremely low numbers, and generally regarded as lesser than other options in its class. This time around it has to deal with standout cars like the 911 GT3, McLaren 570S and Audi R8 V10. But perhaps even worse than that, the new NSX must withstand comparisons to the original. Can you think of any other legendary Japanese car with a similar image problem today? Yeah, the Toyota Supra.

Acura dealer association nabs retiring pitcher Mariano Rivera for New York spot

Mariano Rivera, considered one of Major League Baseball's best relief and closing pitchers, bought an Acura when he debuted in the major leagues in 1995, and has owned nothing but Acuras since. So it was only natural for the New York Acura Dealers group to strike up a partnership. The fruits of the deal can be seen in the latest New York Acura commercial, called "Legends," which stars Rivera and Acuras new and old. It's narrated by actor Steve Schirripa, who played Bobby "Bacala" Baccalieri in HBO's The Sopranos.
"The spots are a nod to Acura's history and the years it overlapped with Mariano's career," says Scott Rodgers, chief creative officer at Tier10, the ad agency that developed the campaign's concept. With the "Legends" campaign, Rivera and the New York Acura Dealers continue a partnership that has provided $800,000 to the pitcher's charity, the Mariano Rivera Foundation.
The hardest part of the commercial was was finding the cars to star in it, according to Douglas Sonders, co-founder of 8112 Studios, the production company that shot the commercial. "Social media saved the day for us," he says. "After days of cold calls and e-mails to all of our contacts, we ended up sourcing everything we needed in 24 hours after asking our online contacts for assistance."