Bought N Serviced Here,local Gem on 2040-cars

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Some Hondas and an Acura can now take delivery of your Amazon packages

Some new Honda and Acura owners will now be able to have their Amazon packages delivered directly to their cars starting today. The company just announced a slew of compatible vehicles from the 2018 and 2019 model years that will be compatible with the service. Several other manufacturers offer the same thing — itÂ’s mostly GM and Ford vehicles, but some Volvos will also work. YouÂ’ll need to be a HondaLink or AcuraLink subscriber for the service to function. That subscription costs $110/year, so itÂ’s not exactly cheap. The compatible Hondas include the 2018-19 Accord (including the Hybrid), 2018-19 Insight, 2018-19 Odyssey, 2019 Passport and 2019 Pilot. The caveat here is that you'll need to have the Touring or Elite trim of any of those vehicles. As of now, the Acura RDX in any trim is the only compatible Acura. This system works just the same as it does in other vehicles. YouÂ’ll need to be parked within two blocks of your delivery address. Then the driver will locate your car, scan your package and unlock your vehicle. After placing the package in your car, the delivery person “requests” for the vehicle to be locked, which sends a notification to your phone confirming that your car is now locked with the package inside. ThereÂ’s a certain level of trust thatÂ’s necessary to let a total stranger gain access to your car, but you donÂ’t have to use the service if you donÂ’t want to. That $110 for HondaLink gets you a bunch of other useful stuff like remote vehicle start, remote lock/unlock, stolen vehicle locator and speed alerts and geofencing for parents. All of that can be set from an app on your smartphone.

The new Acura Integra was never meant to be a retro car

The new Acura Integra Prototype was never supposed to be a retro or nostalgic design process. It would be easy to assume it was, as Acura’s messaging leading up to the big reveal leaned heavily on the Integra nameplate's heritage. From the model name embossed in the bumpers, to videos of shifting the older modelÂ’s manual transmissions, Acura yanked fairly hard on our heartstrings. And then the cover came off last week, and while there are very subtle cues hinting at old Integras here and there, the new car doesnÂ’t look much like the old ones at all. Unlike designers of the new retro-tastic Nissan Z and Ford Bronco, Acura decided to create something altogether new and different. “So, admittedly, when we started planning this car, it was never to create a retro Integra,” Acura product planner, Jonathan Rivers, told Autoblog. “We actually looked at it from the viewpoint of say, if the Integra had never left the lineup, how would it have evolved? How would it have changed over the years? We think this is the result of that.” There was never going to be a two-door coupe model, because as Rivers points out to us, coupes just don't sell these days. However, sportbacks are popular — just look at the sheer number of them coming from Germany these days — and it suits the customers Acura is trying to capture with the Integra. “The target customer is a millennial with an active lifestyle, so they need space for their gear but they also want to have a great car to hit the canyon roads with every now and then,” Rivers says. “Once again, over the generations, the Integra is just that.” For any naysayers throwing their hands up about the Integra seemingly being a fancy Civic, we possess two points of refutation. One, thatÂ’s exactly what the Integra has always been. It was literally badged and sold as a Honda in many other countries, and its bones have always been Civic-based. ThatÂ’s the IntegraÂ’s history, and while Acura doesnÂ’t officially come out and say so, itÂ’s most certainly the same today. On the design front, maybe you think the photos make it look a little too close to the new 11th-gen Civic Hatchback? Well, pictures on the internet donÂ’t always tell the full story of a car design. “None of the sheetmetal is shared with either the four-door or the five-door Civic,” Rivers explains.

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.