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This is why Acura hasn't yet announced its EV strategy

Despite parent company Honda's green and friendly brand image, luxury marque Acura hasn't made a grand statement about electrifying their lineup. Even as brands like Jaguar, Land Rover, Bentley, and Infiniti pledge to entirely electrify their lineups in the coming decade, Acura has held back. The reason, according to Acura head honcho Jon Ikeda, is that it's focusing on reestablishing itself as a performance brand. In a wide-ranging interview with Automotive News, Ikeda says Acura came out of the gate strong in 1986 and did well for the first 20 years, but when the bottom fell out of the market in 2008 the brand experienced "growing pains." That spawned a period of self-reflection and, as Ikeda puts it, "What are we about?" The decision was made to go back to Acura's roots as the performance division of Honda. "That's what Acura is. That's what I fell in love with," Ikeda says. Ikeda joined Honda in 1989, but his promotion to Acura boss in 2015 was a surprise to many, including himself. That's because Honda had a tradition of putting engineers at the helm, and Ikeda was a designer, responsible for the looks of such cars as the FSX concept, 2001 Civic Coupe, and beloved 2004 Acura TL. 2021 Acura TLX Advance View 38 Photos When asked by AN whether Acura is worried that luxury competitors are putting stakes in the ground to claim EV brand identities, Ikeda says no. "For us as a brand, we needed to kind of refocus and reestablish ourselves as a performance brand... We want everybody to understand where we are, what we're about first. Even if we go electric we will continue to be a performance division of Honda and performance will be our focus." To earn its performance street cred, Acura poured resources into the second-gen NSX hybrid supercar, which served as testbed for how electricity can work harmoniously with performance. They will continue to campaign IMSA race cars to earn trophies as proof, and Ikeda also wants to bring more Type S models to the lineup. Ikeda says Acura is still in the process of rebuilding its foundation, but when he's done he expects people to associate Acura with performance. That sure seems ambitious to us, but products like the new TLX are a helpful stepping stone. It also explains why Acura is investing in different platforms to differentiate itself from Honda. To be clear, Ikeda isn't ruling out electrification.

Honda to recall 1.1 million U.S. vehicles to re-replace Takata airbags

Honda said on Tuesday it would recall about 1.1 million Honda and Acura vehicles in the United States to re-replace defective Takata airbags on the driver's side. The company said it was aware of one injury linked to the defect that may have caused the airbag to rupture when it was deployed in a crash. The vehicles involved in the recall were previously repaired using specific Takata desiccated replacement inflators (PSDI-5D) or entire replacement airbag modules containing these inflators. "Those replacement inflators," Honda said in a statement, "are now deemed defective." Free repairs of the recalled cars would begin immediately in the United States with replacement parts made by alternate suppliers, Honda said. Honda became aware of the issue after a Honda Odyssey crash, where the front airbag deployed and injured the driver's arm. An investigation later showed that manufacturing issues at Takata's Mexico facility introduced excessive moisture into the inflator during assembly, leading to the problem. The total number of recalled inflators is now about 21 million in about 12.9 million Honda and Acura vehicles that have been subject to recall for replacing Takata front airbag inflators in the United States, the company said. Automakers in the United States repaired more than 7.2 million defective Takata air bag inflators in 2018, as companies have ramped up efforts to track down parts in need of replacement. Recalls Acura Honda

Acura builds 345-horsepower RDX A-Spec for SEMA

The 2019 Acura RDX is great — a return to form for the sporty compact luxury crossover. So there's no real harm in giving one the SEMA treatment, especially since it entails a real motorsport tie-in and some legitimate performance parts. As for the giant graphics, well, it's SEMA after all. Graham Rahal races for Honda in the IndyCar series, and he also has his own performance parts company — named, sensibly enough, Graham Rahal Performance — which he started in 2017. They sell some private-label bits manufactured by other companies to their spec, some off-the-shelf parts, and they do tuning and installation work on customer cars. Acura gave the job of building the SEMA RDX to Rahal. There's a fair bit going on under the hood to get the RDX to 345 horsepower from the factory 272 ponies. The 2.0-liter turbo engine gets a bunch of enhancements. The turbo, intake, exhaust manifolds, downpipe, and cat-back (a GRP design) are all aftermarket. There's a customer intercooler, too. KTuning did the ECU with a custom map. On the handling front, the RDX wears Eibach springs, StopTech brakes, HRE wheels at 21 inches, and Michelin Pilot Sport 4S tires. The RDX started life as an A-Spec model in Apex Blue Pearl, and from there GRP applied carbon fiber garnish to the mirrors, grille accents, and lower fascia. Troy Lee Designs did the exterior graphics, and inside there's more carbon fiber and a custom steering wheel (courtesy of Max Papis's MPI Innovations shop). The RDX will be on the show floor if you'd like to check out the Rahal shop's handiwork. Related Video: