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Acura Precision EV Concept reveal predicts the future at Monterey Car Week

Monterey Car Week is getting into full swing, and Acura showed up with its new Precision EV Concept. Acura makes it fairly clear that this concept isn’t a preview for any particular future electric SUV, but instead is showing it as an example of what the companyÂ’s design themes will be for all upcoming EVs. The exterior is striking from the first glance as it wears a new-for-Acura Double Apex Blue shade of paint with a matte finish. AcuraÂ’s designers say the car's shape was inspired by luxury Italian power boats. As is the case with many new EVs and EV concepts, the exterior lighting is as integral to the design as anything. The Pentagon grille weÂ’re accustomed to seeing on Acuras is replaced with a light-up fascia that mimics the look and shape of AcuraÂ’s regular passthrough grille. YouÂ’ll also notice the patchy lighting in the corners of the front and rear bumpers, and Acura is calling this “Particle Glitch” lighting that is meant to look like the spokes on the 23-inch wheels. Both the headlight and taillight designs look like an evolution of AcuraÂ’s “chicane” light signature seen on current production cars. While Acura says this SUV isnÂ’t a concept for a specific car, it sure looks like it could serve as a preview to the brandÂ’s first electric SUV based off the Honda Prologue. Acura has previously said that its version of the Prologue would come in 2024, and it mentions that the design language you see here would first be witnessed in that SUV. Things look and feel a little less real when you step inside the Precision EV Concept. Acura says it was inspired by a Formula 1 cockpit and features lots of recycled/sustainable materials. You sit low down. And a yoke steering device replaces a traditional steering wheel — we genuinely hope this stays in the concept and never makes it to production. Two drive modes, a manual driving mode and an autonomous driving mode, change up the cabin. The “Instinctive” drive mode leaves the yoke in place, allowing you to drive and control the car. It brings up racing style instrumentation and makes all the in-cabin lighting red. Meanwhile, “Spiritual Lounge” mode transforms the Precision EV Concept into an autonomous vehicle, retracting the steering yoke and projecting underwater animations on the various screens. Speaking of those screens, Acura calls this a preview of a new infotainment system. ItÂ’s a super-wide, curved screen, and itÂ’s a touchscreen.

2013 Acura ILX 2.4

Going Mainstream Has Its Privileges
Acura's experiment with niche models has failed. Competing in the luxury car business by filling white space with product just didn't work for the Japanese automaker. In place of slow-selling models like its ZDX and quirky first-gen RDX, the mindset at Acura has recently switched to more conventional products with vastly improved volume potential. The redesigned 2013 RDX, for example, sold almost as many units in 2012 as it did in 2010 and 2011 combined, and the all-new 2013 ILX has sold more units each month - since going on sale in May - than Acura sold in ZDXs and RLs in all of last year.
While the redesigned RDX is a crucial product to compete with luxury compact crossovers, the ILX might be the most important new product for Acura, as a growing number of premium makes are starting to realize the importance of upscale entry-level compact cars. Ironically, this segment was a pivotal part of the brand's success in the 1980s and '90s thanks to the Integra, but Acura completely abandoned the genre when it killed off the RSX coupe in 2006. The addition of the ILX not only gives Acura a competitive small car again, it also drops the brand's entry price by almost $5,000.

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.