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Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.

2021 Acura TLX Long-Term Update | Pleasurable drive, puzzling gremlin

This was my first long haul behind the wheel of our long-term 2021 Acura TLX, and past experience with the brand (and Honda in general) led me to believe that if I could get past any seat comfort issues, the TLX and I would get along just fine. As it turned out, I had no cause to worry in the first place. The TLX’s seats are comfortable and supportive enough for my typical driving position – and look great in red to boot. Not having to worry about my back screaming at me after a couple solid hours on the highway, I was able to devote my attention elsewhere, and the report is largely positive. To me, the most impressive thing about the TLX is how small it feels from behind the wheel. IÂ’ve had it in my driveway for nearly two months (for various reasons, none of them good; look for more in a future update) and despite driving it rather frequently, I often forget that itÂ’s a midsize. HowÂ’d Acura accomplish that? ItÂ’s all in the feedback. The steering is dialed in pretty much perfectly and lacks the artificial and distant sensation present in AudiÂ’s FWD-based luxury sedans, for example. IÂ’d even put the TLX ahead of BMWÂ’s 2 Series Gran Coupe in this department. Sure, theyÂ’re very different vehicles, but that Acura can accomplish this with something as large as the TLX while even BMWÂ’s compacts disappoint? Well, it says something. And though it may feel small, it isnÂ’t. The TLX more than accommodated enough luggage for two people traveling to a Lake Michigan wedding over a long weekend, and did shuttle duty throughout the festivities without even a peep from rear-seat passengers, apart from commentary about the red leather. ItÂ’s a bit polarizing, IÂ’ll admit, but I think it looks great against the blue exterior. 2021 Acura TLX A-Spec View 51 Photos Over the 500-mile round trip, the TLX averaged just a hair under 30 mpg (against an EPA rating of 29 mpg highway; score one for the numbers geeks) at cruising speeds of 75-80. Michigan highways arenÂ’t known for top-notch surfaces, but even on the grooved pavement found on many of its interstates and other rural expressways, tire hum never became intrusive. Present? Sure, just not unpleasantly so. My gripes are few. I wish the cruise control would be a bit more aggressive in accelerating to a set speed when resumed, for one; it seems downright lazy under certain conditions. I could also do entirely without the silly touchpad-like infotainment interface.

Honda and Acura recall 124,077 vehicles due to potential brake failure

Honda and Acura are recalling 124,077 total vehicles across numerous model lines due to a part in the brake system that was potentially improperly assembled, which could ultimately lead to brake failure. The models affected include the 2020-2021 Honda Civic, 2020-2023 Ridgeline, 2021-2023 Passport, 2021-2022 Pilot and the 2020 Acura MDX. As for the issue itself, Honda says the brake master cylinder “may have been improperly fastened to the brake booster assembly during production.” Specifically, the tie rod fastener is the problem point. Honda says that if it was improperly assembled, that could result in loose or missing tie rod nuts. If this is the case, when you hit the brakes, a bending load can be placed on the brake booster tie rod studs, which could in turn cause the tie rod studs to break. This then allows the brake master cylinder to separate from the brake booster, which Honda says could result in diminished or lost brake function. Honda says it received a report of brake failure on a 2021 Pilot last year, which prompted the companyÂ’s investigation. There are no crashes, injuries or deaths related to this issue, according to Honda, but it has received two related warranty claims since September 2022. Owner notifications are scheduled to begin on August 7 this year. Honda says it will inspect and replace any missing nuts, and if any brake booster assembly components are damaged, those will be replaced, too. Related video: Recalls Acura Honda Truck Crossover Hatchback SUV Sedan