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Acura announces 2021 TLX Type S on-sale date and approximate price

Acura is clearing up a few nagging questions we had about the 2021 TLX Type S today. The company’s latest announcement spells out both the starting price and a precise on-sale date.  YouÂ’ll be able to drive a 2021 Acura TLX Type S home in May this year, and pricing starts “in the low $50,000s.” We wish Acura could be a little more specific on exact pricing, but apparently itÂ’s not ready to divulge that information yet. Regardless, this price point makes perfect sense when you consider that the regular TLX with its 2.0-liter turbo can be optioned up to about $50,000. ItÂ’s likely going to come in under the BMW M340iÂ’s price (starts at $55,695). On the other hand, the Audi S4 will most likely undercut the Type S with its $50,945 base price. Do keep in mind that both the BMW and Audi will likely need a heavy hand in the options list to equal the AcuraÂ’s equipment, just as the non-performance models require. As a reminder, the TLX Type S is getting a 3.0-liter turbocharged V6 that spits out 355 horsepower and 354 pound-feet of torque to the standard SH-AWD system. The 10-speed automatic is “sport-tuned,” and the car has a new Sport+ driving mode that isnÂ’t on the regular TLX that notches everything up to another level of aggressiveness. You can get NSX-inspired lightweight wheels that hide big Brembo brakes and can be wrapped in Pirelli P-Zero summer tires. The Tiger Eye Pearl exterior paint pictured here is a Type S-exclusive paint option, too. WeÂ’ll be looking forward to May this year, when we'll finally get behind the wheel of the Type S, which is the first Type S weÂ’ve seen in America for 13 years. Related video:

2021 Acura TLX Type S Road Test Review | Golden and glorious

After spending an entire month with our long-term 2021 Acura TLX A-Spec, I had high hopes for the new TLX Type S. When you start from a good base, that means things can only get better, right? The chassis underneath the base TLX’s flashy sheetmetal is a thing of brilliance. This four-door is taut and responsive the way you expect a high-performance German sport sedan to be, and the SH-AWD system is one of the best in the business, hugely aiding its agility. But not everything about the TLX A-Spec with its 2.0-turbo four-cylinder is perfect in the fun-to-drive column. The 10-speed transmission is mediocre at best, and while the engine makes a good noise, an Accord with its 2.0-turbo can outrun it in a straight line. ThereÂ’s enough thrust to keep things lively, but itÂ’s not going to raise your pulse. Enter the TLX Type S. It marks AcuraÂ’s mighty return to performance cars (beyond the NSX), and itÂ’s a chance for Acura to address our issues with the standard TLX. LetÂ’s get into it. The Type S boots out the four-cylinder in favor of AcuraÂ’s totally new 3.0-liter turbocharged V6. This engine is exclusive to the Type S for the time being, and itÂ’s a winner. DonÂ’t expect a high-revving classic Honda experience, though. Instead, just like the new turbocharged Civic Type R, this V6 is a torque monster. The peak 354 pound-feet hits low in the rev band at 1,400 rpm then carries on up to 5,000. Its peak 355 horsepower is made at 5,500 rpm, and redline comes shortly thereafter at 6,200. Acura still found a way to make this relatively low-revving V6 sound more frenzied than it actually is. The trip up to redline in Sport and Sport+ (which opens the active exhaust valves) is music to the ears. ItÂ’s not punishingly loud, but the pitch increases with revs to a much higher note than you might suspect. Open the windows, and youÂ’ll also get some turbo-spooling noises for even more drama. The personality and character level of this engine is off the charts compared to the standard 2.0T. Only BMWÂ’s inline-six — in the M340i — offers up a similarly enticing noise. The pull from this engine matches the sound it makes, too. Good luck finding a dead spot or weak point anywhere, because it doesnÂ’t exist. ThereÂ’s no cliff of torque at the end of the meaty rev band, and while the Type S might not win every stoplight drag race — Acura estimates an approximately 5-second trip to 60 mph — itÂ’s plenty quick enough to have a hell of a good time in.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.