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Acura will sell its EVs exclusively online starting in 2024
Sun, Jan 29 2023Honda has big plans for the new year and electrification will play a huge part of that, the company's recently-promoted SVP of Sales, Mamadou Diallo, told reporters on Tuesday. Expect to see a lot more Honda and Acura hybrids on the road this year, ahead of a major EV push come 2024. Overall, Honda is officially aiming to move 1.2 million units in 2023, with Acura shooting for 160,000 units, a 20-25% increase over what they sold in 2022. And although the company managed to maintain a single-digit days' supply of vehicles throughout last year, it enters 2023 with a glut of cars and trucks and a 17-day supply. As such, dealers are going to be looking to move a lot of that inventory before this year's models start arriving so fingers crossed, we could potentially see some Tesla-level price cuts in the near future. "In 2023, we will see the strategies we've been talking about, including growing sales of light truck models, increasing volume of hybrid-electric models and the start of digital sales at Acura," Diallo said in a Wednesday press release. "All this leads toward our vision of 100-percent electrified sales by 2040 to fulfill our ultimately goal of zero emissions by 2050." The ZDX and ZDX Type S will be Acura's first full-EV offerings and serve as the harbingers of the company's new, exclusively online EV sales strategy. Diallo didn't have much additional information regarding how the system would work — such as whether haggling was allowed or how individual vehicle prices would be set — but assured the assembled journalists, "as we get closer to [the ZDX debut], we certainly will be discussing this a little bit more with our dealer body and the press in general. For right now we're still finalizing all those details." Acura joins Ford, Volvo, GM and VW in shifting its electrified vehicle sales to the digital marketplace. For its part, Honda is planning a significant increase in its hybrid vehicle production in 2023, starting with the newly-redesigned Accord and Accord Hybrid (they'll also be Honda's first with Google Built-In). The company "will continue to increase hybrid sales through core models as an important step in bridging customers to full electrified vehicles while reducing GHG emissions," the Wednesday release reads. Honda anticipates a solid half of this year's CR-V and Accord sales to be of the hybrid variety and its efforts bolstered in 2024 with the introduction of a new Civic hybrid.
Acura teases new performance EV for Monterey
Fri, Aug 9 2024Acura is headed to Monterey Car Week with what it's calling a "next generation" performance concept. While Honda's premium subsidiary offered up no details about the car itself, we were offered the above teaser photo. Acura says it will be a "segment defying" sport utility vehicle, but what we're seeing here looks awfully trunk-like. From this perspective, it's really anybody's guess, but one thing is obvious: Whatever this thing is, it's no mere ZDX offshoot. Here's Acura's announcement in its entirety, should you be interested in parsing it yourself: "Acura will once again take center stage during Monterey Car Week for the world debut of an exciting new concept vehicle. A segment defying sport utility vehicle, the dynamically styled concept previews the performance brand's next generation all-electric model – the first to be built in Ohio on the company's new dedicated EV platform." The most significant takeaway here is that last bit. Being on a new dedicated platform means that this car has nothing to do with the current Honda-Acura EV offerings, both of which are based on architecture shared with General Motors. Honda has already announced that it will migrate its mainstream EVs to a new, in-house "0 Series" platform in the coming years, with an initial focus on passenger vehicles followed by expansion into people-mover territory. We've yet to hear anything concrete about a parallel program at Acura, so this could very well be the first breadcrumbs to that effect. For now, that's all Acura has to offer. Keep your ears to the ground during Car Week for more.Â
Acura sold all 300 of the NSX Type S, reportedly in 24 hours
Mon, Sep 20 2021If you were hoping to nab one of the last Acura NSX supercars, Acura has confirmed to Autoblog that it has already sold out the entire allocation of 300 NSX Type S models that were slated for America. However, you might still have a remote chance. "We have seen tremendous interest in the 2022 NSX Type S following its debut at Monterey Car Week. At this time, confirmed orders have far surpassed the 300-unit allocation for the U.S. market, and new orders received are being added to a waitlist," an Acura spokesperson told us. That might be an understatement, as Motor1 is reporting a Black-Friday-esque rush that cleared the shelves in 24 hours and a waiting list of more than 100. While Acura has never planned to assign the NSX to the role of moneymaker — there are RDX and MDX crossovers for that — sales of the hybrid supercar have been shockingly low. Year-to-date sales figures for July 2021 (the last metric prior to Acura's August announcement that the NSX would be canceled) crawled along at just 67 examples sold, not too far off from last year's 70. The year-to-date number for August leaped up to 98, a significant jump from last year's 73. A personal anecdote may explain why the sellout occurred so quickly. My brother, owner of a 1993 NSX, went to a Los Angeles-area Acura dealer to inquire about the 2022 Type S. The salesperson told him that the dealer was only getting one and that it had already been spoken for — by the dealership's owner. With 273 Acura stores in the U.S. and only 300 cars, if other owners are similarly minded it may be almost impossible for the average buyer to get a Type S without paying a premium over the $171,495 price tag. Hopefully, though, buyers won't have to pay more than the $1 million bid that someone made for the first NSX Type S. The Type S has 600 horsepower and 492 pound-feet of torque, a 27 pony and 16 pound-feet bonus over the standard NSX, in addition to a 58-pound weight reduction and GT3 race car-derived tuning. While that alone could compel some buyers to spring for the Type S, we're willing to bet that it's the limited production and end-of-run factors that are contributing to demand. If you miss out, though, you can always wait for the third generation. Related video: