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Acura rejoins with Seinfeld, sponsors Comedians In Cars Getting Coffee [w/videos]

We enjoyed the opening season of Seinfeld's offbeat Comedians In Cars Getting Coffee web series, a video serial where Jerry Seinfeld picked up his friends in some of his classic cars and... chatted. It was a simple premise that offered some genuinely enjoyable moments, even if the 'cars' connection was often a bit incidental. In any case, Acura must have felt the same way, as it has just inked a deal to be the sole sponsor for the series' next season.
Acura, you may recall, already enjoys a relationship with the comedian - Seinfeld starred in the company's 2012 Super Bowl ad alongside the NSX supercar concept. So perhaps it's no surprise that it has signed on to sponsor 24 episodes of the series, due to roll out this year and next. Naturally, with any title sponsorship these days, you can expect to see some integration of the sponsor - in this case, Acura says such measures will involve its new 2014 MDX crossover, integrating "short, contextually relevant ads at the beginning and end of the episode."
Will you watch? For a refresher on Comedians In Cars Getting Coffee, check out a couple of our favorite first season episodes with Michael Richards and Alec Baldwin by scrolling below.

2021 Acura TLX Type-S to be powered by 355-horsepower V6

The 2021 Acura TLX Type-S is on track to deliver 355 horsepower, Honda's luxury subsidiary said Thursday, floating the power figure in an announcement that a prototype of its new sport sedan will serve as the pace car for the 2020 Pikes Peak International Hill Climb on August 30. The 3.0-liter V6 will also boast 354 pound-feet of torque, Acura said. These figures put it in the heart of the midsize performance sedan category, alongside the likes of the Cadillac CT5-V (360 horsepower) and Audi S4 (349 horsepower); BMW, Mercedes-Benz and Infiniti all offer more. The 2021 TLX sits on a new, stiffer platform and marks the return of a double-wishbone front suspension.  2021 Acura TLX to Make Racing Debut at Pikes Peak International Hill Climb "Racing is a key expression of Acura’s Precision Crafted Performance DNA. For the past nine years, Acura has utilized the grueling Pikes Peak hill climb as an opportunity to grow the skills of the companyÂ’s young engineers and as a test bed for future performance technologies in Acura production vehicles. The Acura Pikes Peak race team is comprised of a group of volunteer R&D engineers and is responsible for all aspects of the competition, including the development of vehicles, race prep, crew support and navigating race cars to the finish line," Acura's announcement said.  Acura will field two TLX race cars in the Exhibition class at Pikes Peak. Both will be powered by the base, 2.0-liter turbocharged four-cylinder. Based on the company's announcement, it appears that one will be front-wheel drive and the other equipped with Acura's Super Handling All-Wheel Drive (SH-AWD), which is standard on the Type S. This engine makes 272 hp in street tune, but the race cars have received upgrades. The SH-AWD model boasts a larger turbocharger and intercooler for additional power, while the front-wheel-drive model received a milder tune and some suspension tweaks. A Time Attack NSX piloted by James Robinson will accompany the sedans. The Type-S will serve only as a pace vehicle, not a competitive entry.  Related Video:

2025 Acura MDX ditches touchpad, embraces touchscreens, Google, Bang & Olufsen

The 2025 Acura MDX sees a number of updates and upgrades, especially inside, where a new infotainment system is a potential game-changer for Acura's flagship SUV as well as, potentially, the entire brand. Now, at first glance, adding a 12.3-inch touchscreen to a new luxury car shouldn't be that big of a deal, even if it features over-the-air updates and Google built-in tech. It could even evoke an eyeroll if you found out that both the screen and interface are basically the same as you'd find in a range-topping Honda Accord. The reason it's significant is because of what it replaces. Acura's True Touchpad interface has been unloved since it debuted on the current-generation RDX and subsequently spread throughout the Acura lineup to everything not named Integra. This interface that paired a dash-top screen with a unique touchpad on the center console (pressing on the touchpad would select an icon on the corresponding spot on the screen) was not exactly a critical darling. The entire system felt like Acura was being contrarian, as if a touchscreen or even knob-and-display setup, were too basic. Well, they basic now. Even if the new touchscreen is shared with an Accord, so what? It's sensibly laid out, looks good enough and Google built-in means an enhanced version of Google Maps is on board along with various Apps from the Google Play store. And yes, Apple CarPlay is still present.  With the True Touchpad truly gone, real estate opened up on the center console. There's a new, wide, kinda shallow bin that might be useful for something but seems a bit vestigial. It's located where the volume knob used to be — that's migrated west to where the touchpad was and therefore closer to your hand. The Touchpad's wrist rest that used to hover over the wireless phone charger is obviously no longer there, either, making it easier to place and remove your phone.  2025 Acura MDX with Advance Package View 7 Photos Another big-time change for 2025 is the addition of Bang & Olufsen sound systems instead of the Panasonic/ELS upgrades that have been an Acura staple for two decades. Although the ZDX is technically the first Acura to get a Bang & Olufsen system (the 2025 MDX will arrive at dealers after Acura's electric love baby with GM), the MDX gets the most powerful version. Not just in terms of an Acura Bang & Olufsen offering, but most powerful Acura sound system ever.