2012 Acura Mdx Base Sport Utility 4-door 3.7l on 2040-cars

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Acura ILX Type S could get 300-hp turbo four

There's good news and bad news when it comes to the new Honda Civic Type R. The good news is that after more than a year of prototypes and concepts, the Japanese automaker's new hot hatch is about to make its production debut next month. The bad news is that it's not coming here, but there is a silver lining in even that dark rain cloud – namely, that Honda plans on slotting its 2.0-liter VTEC turbo four into something that it will actually offer Stateside. Earlier rumors suggested the US donor vehicle would also be a Civic, but the latest intel indicates it could be something different, albeit related. According to Car and Driver, which spoke recently with Acura product planning manager Gary Robinson, Honda's luxury division could be gearing up to shoehorn the engine into the recently updated ILX – which itself is based on the Civic. "Acura is always going to get the best engines Honda makes," said Robinson. "Obviously a 2.0-liter turbo is more of a must-have in the luxury world than it is in the mainstream" market, suggesting that an ILX Type S could be in the works with upwards of 300 horsepower. Getting it to fit, though, could prove a rather large challenge – and could mean the engine swap would have to wait until the next-generation model comes around. Considering that the ILX was just updated for 2016, C/D doesn't expect the full redesign to come until 2018 at the earliest. Here's hoping that if it takes that long, Honda will slot the engine into something else for US showrooms in the meantime. The revival of the Type S badge in and of itself, however, makes for an enticing prospect. The last time we saw it used was on the larger TL sedan, which upgraded the 3.2-liter V6 from the 225 horsepower to 260. Before that, the RSX jumped from 160 horsepower in the base model to 200 in the first Type S, 210 in the second and 217 in the ultimate Type R. As it stands, the new ILX (after dropping the hybrid and base 2.0 models, is powered exclusively by a 2.4-liter inline four with 201 hp on tap.

2024 Acura ZDX getting Google in its infotainment

Acura is joining a number of automakers (such as Polestar, Chevrolet and others) in integrating Google apps directly in its infotainment system, first on the 2024 ZDX electric SUV. The integration includes Google Maps, Google Assistant and other Google apps. Additionally, the infotainment will continue to support phone mirroring apps such as Apple CarPlay and Google's own Android Auto. Among those apps, perhaps the most useful will be Google Maps. The reason being that it will be able to plan routes that include charging stops and charging time estimates. In addition to the routing, Google Maps will be able to tell the car to start preconditioning the battery for the fastest possible charge times when going to a DC fast charger. Of course, other Google apps will let you sign in with your account so that you have access to them without connecting your phone. But fortunately, you can connect and mirror your phone. This is notable as the ZDX will be on the GM Ultium platform, like the Honda Prologue. And GM is removing Apple CarPlay and Android Auto support from its upcoming Ultium models. So if you do like those features and are interested in the Ultium electrics, you may want to consider the Acura and Honda models. Another interesting tidbit from the Acura infotainment announcement is the fact that the ZDX will feature a touchscreen for the infotainment system. Almost all of Acura's current gas-powered vehicles use an infotainment system built around a touchpad, which is the only way to interact with the system. The one exception so far has been the Integra, which simply lifted the Civic system wholesale. Acura didn't say if the touchpad would also be included in the ZDX, though the screenshot of the system seems touchscreen-focused. The ZDX is going on sale early next year, with a reveal presumably happening between now and then. As previously mentioned, it will be Ultium-based, and we're expecting it to be similar in size and performance to the Chevy Blazer EV. A high-performance Type S version will be offered, and we wouldn't be surprised if it gets something similar to the 557 horsepower of the Blazer EV SS. Related Video: Chevy Blazer EV SS makes 557 horsepower

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.