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Acura teases new performance EV for Monterey

Acura is headed to Monterey Car Week with what it's calling a "next generation" performance concept. While Honda's premium subsidiary offered up no details about the car itself, we were offered the above teaser photo. Acura says it will be a "segment defying" sport utility vehicle, but what we're seeing here looks awfully trunk-like. From this perspective, it's really anybody's guess, but one thing is obvious: Whatever this thing is, it's no mere ZDX offshoot. Here's Acura's announcement in its entirety, should you be interested in parsing it yourself: "Acura will once again take center stage during Monterey Car Week for the world debut of an exciting new concept vehicle. A segment defying sport utility vehicle, the dynamically styled concept previews the performance brand's next generation all-electric model – the first to be built in Ohio on the company's new dedicated EV platform." The most significant takeaway here is that last bit. Being on a new dedicated platform means that this car has nothing to do with the current Honda-Acura EV offerings, both of which are based on architecture shared with General Motors. Honda has already announced that it will migrate its mainstream EVs to a new, in-house "0 Series" platform in the coming years, with an initial focus on passenger vehicles followed by expansion into people-mover territory. We've yet to hear anything concrete about a parallel program at Acura, so this could very well be the first breadcrumbs to that effect.  For now, that's all Acura has to offer. Keep your ears to the ground during Car Week for more. 

2024 Acura ZDX EV previewed ahead of Monterey unveiling

Announced in August 2022, the Acura ZDX will make its debut a year later during Monterey Car Week. Our spies have spotted the Japanese brand's first series-produced electric car testing with almost no camouflage, but a new preview image gives us a better look at the crossover. The photo confirms that the ZDX will fall in line with Acura's current design language. Its front end is characterized by sharp headlights with LED accents and a trim panel shaped like the grille fitted to gasoline-powered models such as the Integra. One interesting detail is that the lower part of the trim panel is illuminated. Beyond the front end, the aforementioned spy shots confirm that the crossover's silhouette is far more conventional than the original ZDX's, which surfed the crossover-coupe wave with a polarizing design and a fastback-like roof line. If you're experiencing deja-vu, it's likely because the ZDX looks like a heavily toned-down version of 2022's Precision EV concept. It's reasonable to assume that the interior will be made far more realistic as well, though Acura hasn't revealed it yet. All we know at this stage is that the ZDX will be available with a new infotainment system with Google apps integration and a Bang & Olufsen sound system. We'll need to be patient to find out what the ZDX's specifications sheet looks like. Acura simply confirmed it will offer two variants at launch: the standard ZDX, and a performance-oriented model called Type S. The latter will stand out as the quickest and most powerful crossover in the brand's history. Both versions will use the Ultium electric technology developed by General Motors and found under the Cadillac Lyriq and Chevrolet Blazer, among other EVs. General Motors will also build the ZDX through an agreement signed with Honda in April 2022. The 2024 Acura ZDX will break cover on August 17. Sales will start in early 2024. Honda's related Prologue EV shouldn't be far behind. Green Acura Crossover Electric Luxury Pebble Beach

New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.