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Acura puts on display of mechanical horsepower in new ad

Originally forged with a brand identity based on luxury, sportiness and practicality, Acura has spent the last decade or so struggling with its image. The sporting credibility suffered a mighty blow with the loss of cars like the Integra, RSX and NSX, and recent years have seen the Japanese company attempting to recast itself as a technology leader.
All of that makes this latest Acura commercial, Let The Race Begin, even more difficult to understand, metaphorically speaking. The horsepower-horse race 'theme' certainly isn't difficult to fathom, with mecca-equine versions of popular luxury brands filling the screen. But the choice to make Acura's filly a flesh-and-blood creation seems odd, for the high-tech theme. Acura as "thoroughbred apart from the rest of the field" seems to be the rough message here, though we're not sure we're buying it. We're also not sure we're comfortable with how much these ponies reminded us of a certain off-putting robotic dog...
Looks expensive, at any rate. Watch the robot ponies run for yourself, below.

2021 Acura TLX Type-S to be powered by 355-horsepower V6

The 2021 Acura TLX Type-S is on track to deliver 355 horsepower, Honda's luxury subsidiary said Thursday, floating the power figure in an announcement that a prototype of its new sport sedan will serve as the pace car for the 2020 Pikes Peak International Hill Climb on August 30. The 3.0-liter V6 will also boast 354 pound-feet of torque, Acura said. These figures put it in the heart of the midsize performance sedan category, alongside the likes of the Cadillac CT5-V (360 horsepower) and Audi S4 (349 horsepower); BMW, Mercedes-Benz and Infiniti all offer more. The 2021 TLX sits on a new, stiffer platform and marks the return of a double-wishbone front suspension.  2021 Acura TLX to Make Racing Debut at Pikes Peak International Hill Climb "Racing is a key expression of Acura’s Precision Crafted Performance DNA. For the past nine years, Acura has utilized the grueling Pikes Peak hill climb as an opportunity to grow the skills of the companyÂ’s young engineers and as a test bed for future performance technologies in Acura production vehicles. The Acura Pikes Peak race team is comprised of a group of volunteer R&D engineers and is responsible for all aspects of the competition, including the development of vehicles, race prep, crew support and navigating race cars to the finish line," Acura's announcement said.  Acura will field two TLX race cars in the Exhibition class at Pikes Peak. Both will be powered by the base, 2.0-liter turbocharged four-cylinder. Based on the company's announcement, it appears that one will be front-wheel drive and the other equipped with Acura's Super Handling All-Wheel Drive (SH-AWD), which is standard on the Type S. This engine makes 272 hp in street tune, but the race cars have received upgrades. The SH-AWD model boasts a larger turbocharger and intercooler for additional power, while the front-wheel-drive model received a milder tune and some suspension tweaks. A Time Attack NSX piloted by James Robinson will accompany the sedans. The Type-S will serve only as a pace vehicle, not a competitive entry.  Related Video:

2022 Acura MDX Review | What's new, pricing, safety, pictures

The 2022 Acura MDX is the luxury brand’s three-row family crossover, and it received a complete overhaul for this new generation. ItÂ’s AcuraÂ’s best-selling model of all time with more than a million total sales, and for good reason. Nevertheless, Acura found ways to make it even better. Its new underpinnings improve things like ride and handling, and the new design is attractive, with a sporty exterior and high-quality interior. ItÂ’s good for families, with its utility and three rows of seating, but acceptable for enthusiasts, too, with a sporty powertrain and an intelligent “Super Handling All-Wheel-Drive” system that provides confidence even when seeking out the twistiest of roads. If youÂ’re looking for a luxury ute that offers something a little different than the rest of the herd without sacrificing quality, utility or performance, the 2022 MDX might just be the crossover youÂ’re looking for. What's new for 2022? For 2022, the Acura MDX has been completely redesigned from the ground up. What's the MDX interior and in-car technology like? The new cabin clearly shares visual DNA with the RDX and TLX designs, but it's a more expansive, elevated take that skews more towards luxury than sport. Material quality also sees a significant jump upmarket. Sure, a Mercedes-Benz, BMW or Audi will still outclass the MDX, but Acura isnÂ’t very far behind anymore, and all the German competitors are significantly more expensive. Acura promises that if you see a material that looks like wood or metal, itÂ’s genuine. Fancy LED ambient lighting can be customized with tons of different themes. The seats are both pretty (nice piping and patterns in the leather) and comfortable. Its 12.3-inch infotainment system is loaded with features, and the available ELS Studio audio system will bump with the best of them. The MDX also marks AcuraÂ’s first application of a fully digital instrument cluster, and itÂ’s a good one. You can choose between a couple base layouts for the 12.3-inch screen, but those can be changed/customized even further via the drive mode dial — each mode has its own layout. A 10.5-inch head-up display is available with the Advance package. Apple CarPlay, Android Auto, Amazon Alexa Wi-Fi hotspot and wireless phone charging are standard on all trims. How big is the MDX? The MDX has three rows of seating, but itÂ’s still a midsize crossover, which means that third row is on the small side.