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Acura ILX headed for Civic-like early upgrades

The not-yet-ready-for-primetime 2012 Honda Civic saw it quickly returned to sender for refurbishment, now the Acura ILX is headed in the same direction in its very first year. Automotive News reports that the small, Civic-based sedan from Honda's luxury brand isn't meeting sales expectations, with an annualized rate of 22,000 to 24,000 sales instead of the 30,000 the company is after. More telling is that the ILX "is being outsold by the Buick Verano, Volkswagen CC and Audi A4," and, except for two months since it launched, it has also been outdone by the Acura TSX it is meant to replace.
Part of the cause has been the 2.0-liter, four-cylinder engine: its 150 horsepower to motivate a sedan that can weigh up to 2,970 pounds doesn't offer the kind of performance or value experience that buyers in the segment respond to. Another big issue is that the top-level 2.4-liter engine is only offered with a six-speed manual even though most buyers of the highest trim don't really want to shift their own gears. Lastly, the ILX might not put enough space between it and its frugal underpinnings - our first drive review pegged it as "the world's nicest Honda Civic."
An automatic transmission is on the way for the 2.4-liter, but it isn't clear when. And while Honda admits that the 2.0-liter is underpowered and Automotive News says it's on the way out, the company hasn't yet said how that situation will be corrected.

Acura Integra is reborn, so here's a look at its past

The Acura Integra is officially making its return in 2022. No joke! We’re stoked, too. ItÂ’s a return to the nameplate for Acura — we havenÂ’t seen it grace any cars in the U.S. since 2001. Although the Acura RSX (that was sold here) built 2002-2006 was named the Integra everywhere else but America. Now that we know “Integra” is coming back after 20 years off, though, itÂ’s time to take a stroll through Acura Integra history. That history begins with the launch of Acura as a brand, because the Integra was one of the first two models that Acura came to America with — the Legend was the other. 1986-1989 — First generation The first Integra didnÂ’t see a long model run, as it lasted for just four model years. It was too early to incorporate HondaÂ’s soon-to-come VTEC engine technology, but that doesnÂ’t mean it didnÂ’t come packed with awesome features and tech. Acura actually offered two hatchback options — a three-door and a five-door — and a traditional four-door sedan. The only engine option was a 1.6-liter four-cylinder with a DOHC design that revved out to an impressive 7,000 rpm. It made 113 horsepower and just 99 pound-feet of torque for the first two model years, but a mid-cycle refresh saw output increase to 118 horsepower and 103 pound-feet of torque for the 1988-89 model years. Both a five-speed manual and four-speed automatic were available. It was a sportier car than the Civic at the time, and since Acura is the luxury arm of Honda, it featured a slightly nicer interior. ItÂ’s a rare sight to see first-generation Integras on the roads these days, as rust and time have slowly removed them from AmericaÂ’s highways. No matter, as this Integra kickstarted the sporting and fun-to-drive spirit that would be found in those to come. It was a lightweight, high-revving compact car that helped Acura get off the ground. 1990-1993 — Second Generation Just like the first generation, the second-gen Integra saw just four model years of production. Acura dropped the five-door hatchback offering, instead opting to limit the car to a three-door hatchback and four-door sedan. The styling saw some fairly big changes, as the pop-up headlights were dropped, and the hatchback looked more like a two-door coupe in its silhouette. Performance got a big boost, as Acura upgraded to a 1.8-liter four-cylinder that made 130 horsepower and 121 pound-feet of torque.

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.