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Acura organizes new business division to confront falling sedan sales

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.
As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. "Erik's appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura," said Honda spokesperson Jeffrey Smith to Automotive News.
American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda's board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company's brands.

Acura built just 91 examples of the ILX last month, here's why

The short life of the Acura ILX has been vexed by one glaringly odd standard equipment choice, mediocre reviews, getting outsold by its competition as it posted slower-than-projected sales and a pledge by Honda to upgrade its supposedly upgraded offering. Therefore, when Automotive News reports that just 91 of the Civic-based Acura sedans were manufactured last month - after a string of production months in double-digits - it would be easy to press the button for the alarm bells.
But that would be hasty, because it is actually the 2013 Honda Civic that is crimping the production pipeline of the ILX. The vastly higher sales numbers of the Honda meant that all three North American plants that produce it needed to crank up output to satisfy dealer inventory needs, including the Greenburg, Indiana plant that makes both the Civic and the ILX. As the classic guns-vs-butter Economy 101 lesson taught us - in which making more of one necessarily means making less of the other - well, the Civic is the gun.
Honda prepared for this eventuality by cranking out the Acuras while it got ready for Civic production. The ILX has held steady at about 500 units shy of company projections every month, and the current inventory represents about 90 days worth of sales. That makes Greenburg's ostensibly low numbers in line with the realities of the ILX, and the situation probably won't change much as Acura gets ready for the improved 2014 ILX.

2021 Acura TLX A-Spec Long-Term Update | Infotainment system hits a pothole

The first few thousand miles of motoring in our 2021 Acura TLX A-Spec long-term test car were problem-free, but that changed after we took it on a spirited drive through the winding hills of southern Indiana. You can read about how it handled a full day of thrashing here, but this story will focus on the dead infotainment system previewed in the headline. About halfway through the twisty route, every sizable pothole or big bump in the road would cause the infotainment system to black out. A message would appear declaring “MOST NET LOSS,” and it would quickly dip to black after that. The next big pothole would cause it to flicker back on, but it never remained on for any long periods of time after this. In addition to the screen loss, the speakers would make some rather disturbing crackling noises. This continued throughout the day and for several days beyond that. If the roads I was driving on were flat or devoid of major problems, the infotainment system would generally be fine. It took a major jostling of the carÂ’s bones to cause it to act up, but Michigan provided enough of those to make the problem exceedingly annoying in a hurry. So, to the dealership it went. 2021 Acura TLX A-Spec View 51 Photos After the local dealer looked it over, they said there was a TSB out for this issue, and that theyÂ’ve seen it pop up on other RDXs and TLXs already. Turns out, there are a number of wire connectors between the infotainment system and wiring harness that are causing the problems and coming loose. The fix? Newly designed connectors from Acura, plus the wiring harness is ever so slightly freed up to allow for a bit of movement from violent impacts. Doing this (plus using the stronger new connectors) should ensure that the stress on these connectors is never so great as to cause issues again.  The job was completed under warranty and took a full day from diagnosis to the return of the car. WeÂ’ve put several hundred miles on the car since the fix, and theyÂ’ve been completely trouble-free — it sure was nice to listen to AcuraÂ’s excellent ELS audio system again. That said, this issue is one weÂ’ll follow closely to see if AcuraÂ’s fix truly is a long-term solution. WeÂ’ll have a deeper dive on how AcuraÂ’s TouchPad infotainment system works (now that itÂ’s actually working again) soon, so watch out for that update in the near future. You will be able to find all other posts on our Long-Term 2021 Acura TLX page.  Related: