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Nice car seeks Millennials | 2018 Acura TLX First Drive

The Acura TLX has a new face. And a rear diffuser. There's also a new A-Spec version with stiffer dampers, quicker steering, a snarlier engine, and snazzy red leather. Plus, every TLX has a revised touchscreen with Apple CarPlay and Android Auto. That pretty much sums up the refreshed 2018 Acura TLX entry-level luxury sedan, which didn't exactly drop into the market with a splash when it launched originally. Is all of that enough to make a difference? Probably not. After a day driving it around southern Indiana and the outskirts of Louisville, Kentucky, the TLX continues to be a perfectly nice car. It's refined and the cabin is well built, but otherwise the sedan is unremarkable. Ah, but there's more going on here than just a mid-cycle refresh. The 2018 TLX is Acura's latest effort following the revised MDX to recast itself as the maker of "precision-crafted performance" cars, inspired by both the NSX and the Precision Concept car shown at the 2016 Detroit Auto Show. It's a top-to-bottom, R&D-to-marketing attempt to better appeal to today's holy grail of customer: the Millennial. To do that, it goes beyond the cars themselves. New Acura commercials are a far cry from an authoritative James Spader rationally extolling the virtues of this and that. There are fast cuts and three images perpetually on screen. There's pulse-pumping music, bright colors, and words like "Geek + Chic" and "Super + Sonic." There are many not-exactly-subliminal images of the NSX. There's a red Power Ranger. It's hip! It's young! It's Millennial! It's also a marketing campaign that has apparently connected with its target generation – well, at least in focus group ratings. "If you look at what the other brands are doing, and particularly the luxury brands, it's so serious," said Jon Ikeda, Acura vice president and general manager. "We're trying to make it more inclusive, not intimidating, more youthful, more optimistic, and more fun. We want to have fun with it. "[The commercials] are trying to set the tone of Acura in general, to make people go, 'OK, I'm interested in that, I want to go drive that.' Now it's up to us to make sure the product reflects that." And Ikeda is actually in a position to make that happen. He's not a business guy or a Mad Men marketing sort – he's moved upstairs after spending decades in design, a tenure that included penning the third-generation TL, the best-selling Acura model of all time and one of the best-looking.

Precision Concept previews the future of Acura design [w/video]

When we drove the 2014 Acura RLX Sport Hybrid two years ago we celebrated its massive handling and carped on its milquetoast styling. We'd have done backflips if the internals of the brand's flagship sedan had been wrapped in the sheetmetal of the Acura Precision Concept. Don't get us wrong, we still have some questions about the front end of the car in these images, but we're all-in on the side view and, more importantly, we applaud Acura for making a bold design statement. Acura says the Precision concept "literally will shape the direction of all future Acura products," bringing a "bolder, more distinctive future for Acura vehicle design." Hallelujah. As if you couldn't tell, this is the product of the Acura Design Studio in California, where Acura NSX veteran Michelle Christensen led the exterior work and NSX veteran John Norman led the interior design. Up front is what's called a Diamond Pentagon grille, which looks fussy here but we won't make final judgments until we see it on the Detroit Auto Show floor later today. Come around to the side and the low-slung, rear-wheel-drive proportions on 22-inch wheels are the last thing we'd expect from a design study for an Acura sedan. It is about two inches shorter than the 2016 BMW 750i with a wheelbase that is 4.4 inches shorter, and sits six inches lower. Intensely sculpted surfaces flow from the exterior into the cabin, like the CHMSL that breaks the rear backlight to roll into the rear headrests. Interior elements thrust like geologic formations, popping with mixed materials, floating rear seats, a small steering wheel and floating gauge locked onto a tiered instrument panel. The wide, curved screen atop the center console experiments with a floating touchpad to control a concept human-machine interface. Acura says everything about the Precision concept is an expression of the company's "Precision Crafted Performance DNA." We have no idea how Acura plans to integrate this into its product line; put the Precision on a showroom floor right now and every other current Acura model save the NSX would squeal away and hide. But we welcome the attempt. We can't wait to see what happens. Acura Precision Concept Points to Bold Future for Acura Design DETROIT, January 12, 2016 – The Acura Precision Concept model made its world debut at the 2016 North American International Auto Show today, pointing toward a bolder, more distinctive future for Acura vehicle design.

2021 Acura TLX Long-Term Update | Tuneful turbo-four soundtrack

I used to be enamored with the turbocharged 2.0-liter engine format. I owned a 2004 Subaru WRX, with its turbo boxer mill, and liked it quite a bit, rough though it could be. Then turbo-fours, often displacing the same 2.0 liters, began replacing heavier and thirstier naturally aspirated V6 powerplants across the industry, and I was on board. Since then, they’ve become much more refined and responsive, all while their often uninspiring soundtracks faded into the background as automakers worked to improve the experience inside the cabin. TheyÂ’ve also become so ubiquitous that, apart from certain standouts like the turbo boxer in the Porsche 718, they ceased to be as exciting to me. Then AutoblogÂ’s long-term 2021 Acura TLX arrived in my driveway, equipped with a 2.0-liter turbo I4. I was excited about the styling and the handling, but I didnÂ’t expect this four-pot to make a huge impression on me. The first time I opened her up under wide-open throttle, though, I was pleasantly surprised. This 2.0TÂ’s 272 horsepower and 280 pound-feet of torque are ample motivation for this sporty sedan, even with all-wheel drive and a 3,990-pound curb weight. It wonÂ’t knock your hat into the back seat, but itÂ’s quick enough, especially in Sport mode. The thing that really won me over with this 2.0T, though, is the sound. Ripping to this thing's 6,800-rpm redline produces a melodious song that sounds a lot more exciting and expressive than most other fours. The cherry on top is the punctuated hiss of the turbo releasing its pressure when you get off the throttle. The amplitude of the engine note is manipulated using AcuraÂ’s Active Sound Control. As an Acura spokesperson explained it: “Active Sound Control uses the TLXÂ’s speakers (whether audio is playing or not) to add sound (same-phase or reverse-phase) to the cabin that smooths the sound of the engine heard inside the cabin. Engine noise doesn't increase in a linear way with rising revs; instead there can be many resonances that create peaks and valleys in the sound pressure level and an uneven sound. The level of ASC is tailored to each drive mode (Comfort, Normal and Sport).” Put another way, ASC is basically an electronic filter that can deaden or amplify the sound and smoothen it out, similar to how active suspension damping adjusts to the situation and drive modes to either let in more or less road feel, while actively eliminating the harshest of vibrations.