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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

2023 Acura Integra production specs and photos revealed

We have waited five months since the Integra Prototype was revealed, and now what we’ve been long awaiting is finally here. This is the 2023 Acura Integra in final production form. Today not only gives us photos of the Integra in its final guise, but Acura also dropped all the information and details weÂ’ve been anticipating. LetÂ’s dig in. Per usual with Acura Prototype models, the production version mirrors the prototype closely. The obvious prototype elements are gone, like the big “Integra” side graphic and color exhaust inserts, but most of what we saw last year remains on this hatchback. One notable omission is the lack of photos with the yellow exterior paint Acura launched the Prototype in. A leak of the available paint colors suggested that yellow wasnÂ’t on the table for initial launch, but that doesnÂ’t mean Acura wonÂ’t introduce it as an option down the road. Just as was teased in the Proto, the only available engine will be a 1.5-liter turbocharged four-cylinder, and itÂ’ll be officially rated at 200 horsepower and 192 pound-feet of torque (same output as the new Civic Si). A six-speed manual transmission with auto rev-matching will be available on the A-Spec model, but a continuously variable transmission (CVT) will be standard across the line. The CVT features “Step Shift” programming to simulate shifts, and also allows you to move the engine speed around with paddle shifters. We wouldÂ’ve loved to see Acura figure out a way to use its 10-speed automatic in the Civic platform, but alas, the CivicÂ’s CVT will be the only automatic option here. If you choose the six-speed manual — which we strongly suggest you do — the Integra gains a helical limited-slip differential that is not equipped to automatic cars. Delving further into the performance realm, the Integra gets an optional adaptive damper system. If you recall, Honda dropped the adaptive dampers from this generation of Civic Si, making it a reason to upgrade to an Integra. The adaptive dampers have three settings: Comfort, Normal and Sport. Similar to other Acura models, the Integra features various drive modes to adjust throttle response, automatic transmission mapping, steering feel and gauge coloration. If you get the “A-Spec with Technology Package” model, an Individual mode is added that allows you to independently change all the modes separate from one another. It also adds an option to change the in-cabin sound.

Acura shows off RDX accessories and 2020 NSX at SEMA

Following its successful season on the track, Acura speeds to SEMA to showcase a range of performance and race vehicles as well as a new line of concept A-Spec and Acura-branded accessories. Also on the luxury division’s stand will be the Type S Concept sedan and the 2020 NSX, both unveiled in Monterey Car Week in August, the latter wearing the classic Indy Yellow Pearl exterior paint. Acura will show off its accessories on a 2020 RDX. Carbon fiber is the name of the game for its concept A-Spec treatment, used on the grille surround and on the lower front fascia, lower side sill, rear diffuser, lower doors and side mirror caps. ThereÂ’s also a dark chrome theme on the rear Acura badge and A-Spec emblems. A-Spec is offered as a sport appearance trim on the RDX and is supposed to be part of all core Acura models in the future, so weÂ’ll see whether this “concept” A-Spec packages eventually makes it way, whole or in part, to future variants. NSX GT3 Evo To Compete Globally in 2019 View 5 Photos The Acura Genuine Accessories to be shown on the same RDX, by contrast, are available IRL and include roof rails and crossbars, replete with a fork-mount bike attachment, 20-inch wheels with a custom dark tint finish, black lug nuts, black chrome emblems, a carbon-wrapped tailgate accent, illuminated A-Spec trim on the door sills and A-Spec carpet floor mats. ItÂ’s topped with a Thule cargo box. The 2020 NSX will wear the Indy Yellow Pearl color in homage to the old Spa Yellow, one of two yellow paints offered with the first-generation version of the supercar and a favorite among collectors. It joins two generations of championship-winning NSX cars: the 1990 pre-production model driven by Hall of Famer Peter Cunningham to 14 wins and 26 podium finishes between 1991 and 2002, and the NSX GT3 Evo that has won multiple IMSA and SRO races. The carbon fiber-bodied supercar with custom-designed livery is offered for sale globally for around $525,000, Acura says.