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Nice car seeks Millennials | 2018 Acura TLX First Drive

The Acura TLX has a new face. And a rear diffuser. There's also a new A-Spec version with stiffer dampers, quicker steering, a snarlier engine, and snazzy red leather. Plus, every TLX has a revised touchscreen with Apple CarPlay and Android Auto. That pretty much sums up the refreshed 2018 Acura TLX entry-level luxury sedan, which didn't exactly drop into the market with a splash when it launched originally. Is all of that enough to make a difference? Probably not. After a day driving it around southern Indiana and the outskirts of Louisville, Kentucky, the TLX continues to be a perfectly nice car. It's refined and the cabin is well built, but otherwise the sedan is unremarkable. Ah, but there's more going on here than just a mid-cycle refresh. The 2018 TLX is Acura's latest effort following the revised MDX to recast itself as the maker of "precision-crafted performance" cars, inspired by both the NSX and the Precision Concept car shown at the 2016 Detroit Auto Show. It's a top-to-bottom, R&D-to-marketing attempt to better appeal to today's holy grail of customer: the Millennial. To do that, it goes beyond the cars themselves. New Acura commercials are a far cry from an authoritative James Spader rationally extolling the virtues of this and that. There are fast cuts and three images perpetually on screen. There's pulse-pumping music, bright colors, and words like "Geek + Chic" and "Super + Sonic." There are many not-exactly-subliminal images of the NSX. There's a red Power Ranger. It's hip! It's young! It's Millennial! It's also a marketing campaign that has apparently connected with its target generation – well, at least in focus group ratings. "If you look at what the other brands are doing, and particularly the luxury brands, it's so serious," said Jon Ikeda, Acura vice president and general manager. "We're trying to make it more inclusive, not intimidating, more youthful, more optimistic, and more fun. We want to have fun with it. "[The commercials] are trying to set the tone of Acura in general, to make people go, 'OK, I'm interested in that, I want to go drive that.' Now it's up to us to make sure the product reflects that." And Ikeda is actually in a position to make that happen. He's not a business guy or a Mad Men marketing sort – he's moved upstairs after spending decades in design, a tenure that included penning the third-generation TL, the best-selling Acura model of all time and one of the best-looking.

2019 Acura RDX named a Top Safety Pick+ by IIHS

To the accolades being heaped on the all-new 2019 Acura RDX, the automaker can now add another: a Top Safety Pick+ designation from the Insurance Institute for Highway Safety, the organization's coveted top rating. IIHS cites the SUV's good crashworthiness ratings, standard front crash prevention technology and even the availability of "good"-rated headlights, which has become perhaps the group's most daunting hurdle. To qualify for IIHS's top award, a vehicle must earn "good" ratings in the driver-side small overlap front crash test, moderate overlap front, side, roof strength and head restraint tests and an "acceptable" or "good" rating in passenger-side small overlap test. The RDX earns "good" ratings across the board. IIHS also rated the standard AcuraWatch safety technology as "superior," saying it avoided collisions at 12 and 25 mph, and it rated the base LED headlights as "good" and the curve-adapted headlights on the top-of-the-line Advance trim as "acceptable." Autoblog recently learned that 40 vehicle models earned good enough crash ratings to qualify for IIHS' Top Safety Pick rating but fall short because they don't meet the organization's criteria for good headlights. Acura says the 2019 RDX features the newest generation of its Advanced Compatibility Engineering body structure, plus new high-strength steel door stiffener rings and eight airbags. The AcuraWatch suite of safety technologies includes collision mitigation braking, adaptive cruise control and road departure mitigation, all standard. The RDX is powered by a 2.0-liter turbo-four engine that makes 272 horsepower and 280 pound-feet of torque and comes with a 10-speed automatic. The compact luxury crossover went on sale June 1 and set monthly sales records in both June and July. You can find Autoblog's driving review of the 2019 RDX here. Related Video:

Ford, Toyota clean up in Best Car For The Money Awards

The U.S. News Best Cars for the Money Awards picks winners by looking at the average transaction price, five-year total cost of ownership, the regard a car has from the automotive press, reliability figures from J.D. Power and Associates and safety data from the National Highway Traffic Safety Administration and the Insurance Institute for Highway Safety. The result, according to the magazine, is "the best combination of critical acclaim and long-term value."
Ford nabbed six of the 21 categories that received awards this year, the Focus, Fusion, Fusion Hybrid, Taurus, Escape and Edge getting trophies. Toyota and its Lexus and Scion sub-brands took another five, the Tacoma and Tundra owning the two categories given to pickup trucks. The other ten awards were split between Honda with three, Buick with two, and one each for Subaru, BMW, Hyundai, Chevrolet and Mazda.
Follow the link to see all the winners and read about why they were chosen.