2004 Acura Mdx Touring Sport Utility 4-door 3.5l on 2040-cars

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A car writer's year in new vehicles [w/video]

Christmas is only a week away. The New Year is just around the corner. As 2014 draws to a close, I'm not the only one taking stock of the year that's we're almost shut of. Depending on who you are or what you do, the end of the year can bring to mind tax bills, school semesters or scheduling dental appointments. For me, for the last eight or nine years, at least a small part of this transitory time is occupied with recalling the cars I've driven over the preceding 12 months. Since I started writing about and reviewing cars in 2006, I've done an uneven job of tracking every vehicle I've been in, each year. Last year I made a resolution to be better about it, and the result is a spreadsheet with model names, dates, notes and some basic facts and figures. Armed with this basic data and a yen for year-end stories, I figured it would be interesting to parse the figures and quantify my year in cars in a way I'd never done before. The results are, well, they're a little bizarre, honestly. And I think they'll affect how I approach this gig in 2015. {C} My tally for the year is 68 cars, as of this writing. Before the calendar flips to 2015 it'll be as high as 73. Let me give you a tiny bit of background about how automotive journalists typically get cars to test. There are basically two pools of vehicles I drive on a regular basis: media fleet vehicles and those available on "first drive" programs. The latter group is pretty self-explanatory. Journalists are gathered in one location (sometimes local, sometimes far-flung) with a new model(s), there's usually a day of driving, then we report back to you with our impressions. Media fleet vehicles are different. These are distributed to publications and individual journalists far and wide, and the test period goes from a few days to a week or more. Whereas first drives almost always result in a piece of review content, fleet loans only sometimes do. Other times they serve to give context about brands, segments, technology and the like, to editors and writers. So, adding up the loans I've had out of the press fleet and things I've driven at events, my tally for the year is 68 cars, as of this writing. Before the calendar flips to 2015, it'll be as high as 73. At one of the buff books like Car and Driver or Motor Trend, reviewers might rotate through five cars a week, or more. I know that number sounds high, but as best I can tell, it's pretty average for the full-time professionals in this business.

Acura RDX Prototype to debut at 2018 Detroit Auto Show

Crossovers make money, plain and simple. Nearly every mainstream automaker sells or is planning to sell some sort of SUV. At the 2018 Detroit Auto Show, Acura will debut the third-generation RDX Prototype. This sleek concept isn't the final production version, but it is a good preview of what we'll see coming down the pipe from Honda's premium brand. Acura says this is the most extensive redesign in more than a decade, indicating that this is a ground-up redesign rather than an overhaul of the model that's been on sale since 2013. While the current model uses a 3.5-liter V6, the new RDX will likely use a turbocharged inline-four, just like the first-gen RDX. That 2007 model was a huge oddball in Honda's naturally aspirated lineup, though turbocharging is far more prevalent today. Look for a variant of Honda's 1.5-liter turbo-four under the hood and some variant of Acura's all-wheel drive system. The teaser video gives us a brief glimpse of the car, and there's more than a little TLX buried inside. Gone is the "beak," replace by the soon-to-be ubiquitous shield grille. All of Acura's current design was previewed with the Precision Concept that showed its face nearly two years ago. We don't have many other details, but we won't have to wait too much longer. Related Video: Design/Style Detroit Auto Show Acura Crossover SUV Luxury acura rdx

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.