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1997 Acura Integra Type R sells for $82,000 on Bring a Trailer

Acura Integra Type R prices are getting ridiculous. The car is absolutely superb, but the latest one to sell on Bring a Trailer went for a cool $82,000. You could likely pick up two old Acura NSXs in average condition for a similar price as the single Integra Type R. But hey, nobody ever said the value of cars made sense. Why did this particular Type R reach unrivaled heights then? A few factors are obvious. It’s a one-owner, 6,000-mile, completely original 1997 ITR (what the cool kids call the Integra Type R for short). WeÂ’re still rather flabbergasted and slightly upset the original buyer only managed 6,000 miles over the approximately 22 years of ownership, but the new owner could fix that quickly. Then again, this could be a purely speculative buy, aiding heavily in the final gavel price. Wait a few months to a year, and the value of this unmolested Type R could increase another $10,000, or more if you donÂ’t add miles. It was only a year ago to date that we wrote in near-shock about a Type R with even fewer miles (1,200) going for $63,800 at Barrett-Jackson. This car blows that previous record straight out of the water. As of now, thereÂ’s no end in sight to the increasing prices of these now-slightly-old hot Hondas. Another clean Acura Integra Type R is listed on Bring a Trailer right now, and the bid is already up to $34,567 with four days left. That car has 19,000 miles on it, and is reportedly being offered by the carÂ’s second owner, who bought it two years ago. A Honda CRX Si recently went for $33,600 on the same website. The NSXÂ’s value jump hit hard a few years ago, but now its successors are following in its footsteps again. Will there come a day when an Integra Type R hits the six-digit mark? At this rate it doesnÂ’t look far away. If you want a whole lot of what the Type R offers, without the eye-watering markup, take a long, hard look at the Integra GS-R. That trim is a great step up in performance over a base Integra, and a few easy mods gets it close to the Type R from a performance standpoint. You wonÂ’t have the cache and bragging rights that come with the R, but you also wonÂ’t be afraid to put miles on it for fear of entirely ruining the carÂ’s value. Happy Honda hunting.

Acura NSX roadster finally on its way this year?

Autobild put together a slideshow forecasting various convertibles due to arrive from 2018 to 2023. The long-prophesied Acura NSX roadster graced the first slide, reportedly prepped for market launch later this year at a price of 200,000 euros. That's about 13,000 euros more spendy than the hardtop, a relative bargain. Don't call your Goldman private banker yet, though — that Autobild slide is likely as close as any of us will get to said roadster this year. We've been doing the hokey pokey with the droptop NSX for at least six years now. In 2012 an eager enthusiast corps thought a European patent might have revealed the convertible supercar, only to realize it was Acura protecting Tony Stark's screen gem in The Avengers (pictured). In 2016, Autocar reported that Honda viewed the NSX as a platform for experiment and tests of developing technology that "help [ Honda] understand where the brand is going." Those brand explorations meant Honda was "contemplating convertible, lightweight, non-hybrid and all-electric versions." In 2017, Internet snoopers happened on patent images for a droptop coupe first dubbed the "Baby NSX," then potentially the ZSX after more snooping dug up a trademarked name. Even though production plans for a "Small NSX" actually did exist, dated to before 2008, the Small NSX/BabyNSX/ZSX turned out to be the Honda Sports Vision GranTurismo entry when Honda couldn't make a business case for the genuine article. Here we are staring down the same wishing well. Last year Acura sold 137 NSXs in the U.S. through the end of Q1, and so far this year only 67 coupes found buyers in that time. We know the NSX is a halo car, but halos work to best effect when they're visible. So all we know now is that the talented hybrid would do well with any variant that would get it more visibility, of the top-down kind, the Type R kind, perhaps a road-legal, non-hybrid GT3 kind, or any other. Related Video:

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.