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Acura puts on display of mechanical horsepower in new ad

Originally forged with a brand identity based on luxury, sportiness and practicality, Acura has spent the last decade or so struggling with its image. The sporting credibility suffered a mighty blow with the loss of cars like the Integra, RSX and NSX, and recent years have seen the Japanese company attempting to recast itself as a technology leader.
All of that makes this latest Acura commercial, Let The Race Begin, even more difficult to understand, metaphorically speaking. The horsepower-horse race 'theme' certainly isn't difficult to fathom, with mecca-equine versions of popular luxury brands filling the screen. But the choice to make Acura's filly a flesh-and-blood creation seems odd, for the high-tech theme. Acura as "thoroughbred apart from the rest of the field" seems to be the rough message here, though we're not sure we're buying it. We're also not sure we're comfortable with how much these ponies reminded us of a certain off-putting robotic dog...
Looks expensive, at any rate. Watch the robot ponies run for yourself, below.

2022 Acura RDX Review | Value-packed and surprisingly sporty

The small luxury SUV segment is crowded with many strong choices, but if you're looking for value and prefer your SUVs sporty, you'd be hard-pressed to find a better option than the 2022 Acura RDX. It's made even better for 2022 with a plethora of updates to make the driving experience nicer, as well as adding technology features that have become industry standards. Although it was given a refresh for 2022, the basic RDX dates back to the 2019 model year. And the basics from then are still good. It has a gutsy engine, a responsive chassis, a quality interior and sharp styling. Not only that, it's incredibly spacious and it's packed with standard features from a panoramic sunroof to plenty of driver safety aids, all at a price lower than many of its competitors, including those from Audi, BMW, Mercedes and others. That's not to say it's a class-leader. If you have certain things you particularly care about, perhaps ultimate performance, hybrid options, or a fancier and more stylish interior, there are other options to consider. But the Acura is one of the most well-rounded options, doing most things well, and doing so at a reasonable price. Interior & Technology   |   Passenger & Cargo Space   |   Performance & Fuel Economy What it's like to drive   |   Pricing & Features   |   Crash Ratings & Safety Features   What's new for 2022? The RDX received a variety of mild updates for the 2022 model year. Styling has been tweaked with new front and rear bumpers and grilles (pictured above left). The active suspension on Advance Package trims is tuned for a sportier feel in Sport mode and a more comfortable feel in Comfort mode. The drive modes in every RDX have been retuned as well, while extra sound deadening material has been added throughout. Technology updates include new standard wireless Apple CarPlay and Android Auto, Amazon Alexa compatibility and a USB-C charging port. Wireless charging and customizable ambient lighting are now available as options. A number of new interior and exterior colors are available, including a bright blue hue exclusive to the 200-unit PMC Edition (pictured above right). Furthermore, blind-spot warning is standard, automatic emergency braking now has pedestrian detection, and the chassis has additional reinforcements to improve crash performance. What are the RDX interior and in-car technology like? The RDX’s interior is a nice place to be.

Autoblog Podcast #407

Episode #407 of the Autoblog Podcast is here, and this week, Dan Roth, Steven Ewing, and Sebastian Blanco talk about the Michelin Challenge Bibendum, the Toyota Mirai, and the BMW 3 Series falling off the Car and Driver 10Best list. We start with what's in the Autoblog Garage and finish up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the rundown below with times for topics, and you can follow along down below with our Q&A. Thanks for listening! Autoblog Podcast #407: The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics: Challenge Bibendum Toyota Mirai fuel cell 3 Series falls off Car and Driver 10Best list In The Autoblog Garage: 2015 Acura TLX 2015 Dodge Charger 392 Audi Prologue Concept Hosts: Dan Roth, Steven Ewing, Sebastian Blanco Runtime: 01:07:55 Rundown: Intro and Garage - 00:00 Challenge Bibendum - 18:32 Toyota Mirai - 28:20 C/D 10Best - 44:52 Q&A - 53:52 Get the podcast: [UStream] Listen live on Mondays at 10 PM Eastern at UStream [iTunes] Subscribe to the Autoblog Podcast in iTunes [RSS] Add the Autoblog Podcast feed to your RSS aggregator [MP3] Download the MP3 directly Feedback: Email: Podcast at Autoblog dot com Review the show in iTunes Podcasts Acura Audi BMW Dodge Toyota toyota mirai challenge bibendum