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Sony Honda EV venture's plan for online sales has dealers squirming

TOKYO/DETROIT — A new joint venture formed by Japan's Sony Group Corp and Honda Motor plans to introduce a premium electric vehicle later this decade, and the automaker's U.S. dealers are anxious to be part of the sales process. Sony Honda Mobility said on Thursday it was aiming to deliver the first of the unnamed EV by 2026, starting in the United States, and will sell them online. The success of Tesla at selling EVs without franchised dealers is putting pressure on established automakers to overhaul their retail networks. That leaves dealers across most brands concerned about their place in the changing world and whether profits will be squeezed. The online aspect of the Sony Honda plan, as well as the lack of details around how the vehicle will be sold and serviced, has raised questions with the Honda and Acura brand dealers. Many nonetheless expect Honda to work through the existing retail network. "These issues are certainly a concern," said Brian Benstock, general manager and vice president of Paragon Honda and Paragon Acura in Queens, New York. "The best path forward is with the dealers." "We have a role (automakers) can't replicate," said Benstock, who also is on the Acura national dealer advisory board and has spoken with Honda officials about the new vehicle. "There's no way that Honda wants to hurt their existing dealer body." Some dealers questioned why Honda would even consider trying to work outside the current U.S. sales network given its national reach. Honda has about 1,100 Honda dealers and 270 Acura dealers. A Honda spokesperson referred questions about the joint venture to the new company. Sony Honda spokesperson Mai Nagadome said there are still a lot of details to finalize, but selling through the dealers has not been ruled out and customers would feel uneasy without some kind of after-sales service process. "The cost of continuing to develop (internal combustion engine) products along with EVs and autonomous tech and software for the next generation vehicles is proving to be quite the challenge," said Peter Hennessy, dealer principal of Atlanta-based Hennessy Automobile Companies, which includes a Honda store. "I get teaming up with Sony, but it should be done in conjunction with the dealer network, not outside it," he added.

2024 Acura TLX Preview: Subtle style tweaks, fewer trim options

The 2024 Acura TLX sees a number of updates to keep it competitive and address a few customer requests. It also looks a bit different, but you do need to take a closer side-by-side look. The big visual change is the front end. It now looks more like the TLX Concept car – specifically the lower air dam area and crucially, thereÂ’s now a frameless grille. Acura needed to redesign the entire trim piece above the grille and across the fascia to accommodate it. The change is most obvious on the base TLX, which used to have chrome lipstick around the “Diamond Pentagon” grille. ItÂ’s gone now. So are a whole heap of 2024 Acura TLX trim levels. There had been eight and now there are three: TLX with Technology Package, A-Spec and Type S. Front-wheel drive is now exclusively paired with the now-base TLX with Technology Package (thatÂ’s seriously what itÂ’s called) and vice versa, while the other two are only paired with Super Handling All-Wheel Drive (SH-AWD). There was previously a Technology-less Base TLX, a front-wheel-drive A-Spec, a TLX with Advance Package, a Type S w/ Performance Tire and the special-edition Type S PMC Edition. The surviving three were apparently what people were overwhelmingly getting. 2024 Acura TLX action front three quarter View 11 Photos That said, parts of those zombie trims survive. The Advance package may be gone for the base TLX (customers were more interested in the sporty versions than the more luxurious take of Advance cars), but its head-up display and surround-view parking camera are added as standard to the Acura TLX Type S. It already had the AdvanceÂ’s other extras. The PMCÂ’s special lightweight wheels, fashioned in a Copper color are now dealer-installed options for the Type S along with the performance tires. Speaking of wheels, Acura answered another customer request by enlarging the A-Spec wheels to 19 inches and through in a coat of Shark Gray paint. The Type S wheels are now Berlina Black to match the new gloss-black finish in its grille. More gloss black shows up on the A-Spec as well on its new, reshaped rear spoiler. Below it is a similarly gloss black diffuser encasing new round tailpipes in place of the old square covers. Perhaps the most significant visual upgrade, however, is back up front where a new, smaller radar sensor for the adaptive cruise control and forward collision prevention system is now completely encased behind the Acura logo.

Honda celebrates 30th anniversary of the NSX with a look back at how it began

In 1989, the baseball-loving Japanese dipped their bats in pine tar and came to the U.S. to take gigundous swings. That single year launched five legends: Lexus LS400, Infiniti Q45, Nissan 300ZX Twin Turbo, Mazda MX-5 Miata, and Acura NS-X concept. The Chicago Auto Show (!) hosted the global debuts of the Mazda and the Acura. While Mazda celebrates the bygones with the 30th Anniversary Miata, Acura's reminiscing with a look at how the NSX — a car Motor Trend described in 1990 as, "[The] best sports car the world has ever produced. Any time. Any place. Any price ..." — came to be. The development yearbook opened in 1984, a year after Honda returned to Formula One as an engine supplier for the Spirit team, and for the second Williams chassis in the last race of the season. For the first time in the automaker's history, Honda wanted to build a production car with the engine behind the cabin, one that would demonstrate Honda's engineering prowess and "deeply rooted racing spirit." The sports car would also serve as a halo for the not-yet-launched Acura brand. The engineering team built the first test vehicle in February 1984 on the bones of a first-generation Honda Jazz. After four years of formal development, Honda parked the NS-X Concept in a conference room at Chicago's Drake Hotel in February 1989. This is where the media would meet the red wonder before the public show-stand debut. The F-16 Fighting Falcon-inspired coupe was built on the world's first all-aluminum monocoque, and its SOHC V6 ran with titanium connecting rods. Before the press conference, then-Honda president Tadashi Kume got in the NS-X, started the engine, and revved to the 8,000-rpm redline — a noise felt by everyone in the adjacent conference room attending a Ford press conference. Honda's PR man at the time yelled, "Mr. Kume, stop it! They're gonna hear this!" When Kume got out, he asked Honda engineers present why they didn't put their new VTEC technology in the NS-X. (What's Japanese for, "Why didn't the VTEC kick in, yo?!") They told him VTEC had been created for four-cylinder engines. Kume told them to work on a V6 application. More suggestions came from journos who drove the early prototypes at Honda's Tochigi R&D Center, who said the NS-X "could use more power." The development team had grabbed the SOHC V6 from the Acura Legend for the NS-X concept, and it put out 160 horsepower in the luxury sedan.