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Acura NSX bodywork to be sheathed in zirconium e-coat, fewer paint layers

Automakers make halo cars to drum up excitement and show off what they can do, but there's more to it than that. Advanced platforms allow a company's engineers to experiment with all sorts of technologies. And in the case of the upcoming new Acura NSX, that includes new paint processes.
Speaking with Autoline in this video interview, Honda's North American Senior VP Jon Minto talked about an innovative zirconium e-coat which it's applying to the new NSX. Unlike some experimental paints developed for Formula One, however, this coating is not designed to minimize drag or enhance cooling: it's designed to be more environmentally friendly.
It's one of a few measures which Honda is implementing on the NSX before expanding it to more accessible models, along with another process that uses fewer coats to reduce energy consumption by 40 percent. Watch the interview with Autoline host John McElroy right here.

2021 Acura TLX Long-Term Update | Seats look great, feel less so

There's a lot to like about our Acura TLX A-Spec's interior. In particular, I love the vivid red leather upholstery, the satisfying drive mode selector, and the loads of space inside. What I'm not so in love with is the actual design of the front seats. They look great and are quite shapely with the undulating black faux suede inserts and leather piping separating the aforementioned red leather panels. But they're underwhelming when they're under you. My biggest complaint is that the seat bottom is extremely short, and the adjustment for angle is a bit limited. As such, my thighs lack support, and on a long trip, this can become quite uncomfortable. The Acura is far from the only car I've experienced with this issue, but with our car priced over $45,000, it's surprising there isn't more adjustment, or some sort of seat base extender common in sportier cars (most notably BMW). 2021 Acura TLX A-Spec View 51 Photos Also disappointing is the lack of lateral support. The seats look like they have some decent bolsters, but they're very soft and fairly wide apart. As such, they don't do much to keep you in place. And although this isn't the full-force Type S, the A-Spec still has an air of sportiness about it, so it seems like something Acura would want to improve a little. It's not all bad, though. The seats themselves have thick and reasonably soft cushioning, so the parts of you that are supported are comfortable. The adjustable lumbar support is actually quite excellent with the ability to add quite a bit over a large area. Overall, I'm not angry with the TLX's seats, I'm just a bit disappointed. They wouldn't put me off the car, I just think that, for as good as so much else is, it deserves something better. Related Video:

Acura Integra's racing hopes hinge on Honda

The 2023 Integra has mostly failed to create the stir from long-time enthusiasts that Acura had hoped it would. However, all is not lost; Acura could perhaps regain some street cred if they took the Integra racing, like they did with the Integras of the 80s and 90s. Brand head Jon Ikeda wants to take the 'Teg to the track, but it all depends on whether the leadership at the American Honda mothership permits it. "We want to race this thing, but maybe the Honda PR and marketing guys might have different ideas," Ikeda told Road & Track. That's because the Integra is largely a 2022 Civic Si with a hatchback form factor and new sheetmetal. Honda already sells a Civic Type R race car in several tunes for various classes in the TC America touring car series. That was based on previous-generation Civic, but in all likelihood will continue the program with the latest gen. A racing Integra, then, would seem redundant. On the other hand, Acura has been highly active in motorsports, from 24 Hours of Daytona-winning IMSA DPi prototypes to NSX GT3 race cars to Pikes Peak hill-climbers. Even Honda's F1 cars were re-branded with Acura livery at last month's U.S. Grand Prix in Austin. And it's not like the Integra doesn't have a long history in motorsports. The nameplate as competed in various North American series from SCCA Pro Rally to IMSA sedan to the Import Drag Racing Championships. Perhaps the most well-known Acura Integras to race, though, were Peter Cunningham's white and neon orange RealTime Racing Type Rs that dominated the SpeedVision World Challenge championships around Y2K. Ikeda has said before that he wants Acura to be the performance brand of Honda, and a rumored Integra Type S is in the works with a more potent engine, possibly a version of the upcoming Civic Type R's mill. "We're the performance division of Honda," Ikeda emphasized to R&T, "So we're not going to shy away from Honda, you know? We're going to just have a little bit more fun." While an admirable goal, the brand will struggle if it's merely the performance arm of Honda. It has to be about performance cars, period. That was part of Acura's magic in the 90s; it offered products that, while sharing components with Honda, were distinct and had their own personalities. The Integra was Civic-based, but it had noticeably better handling, more power, and unique design.