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Acura organizes new business division to confront falling sedan sales

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.
As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. "Erik's appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura," said Honda spokesperson Jeffrey Smith to Automotive News.
American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda's board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company's brands.

Acura may go all AWD in bid to mimic Subaru's success

Acura's struggles have been well publicized. The Honda-owned luxury brand doesn't seem sure of where it's going or what it's trying to accomplish, with its cars and marketing lacking a coherent theme. Now, a new report from Automotive News claims that the brand could follow the success of Subaru and (to a lesser extent) Audi, and adopt all-wheel-drive as standard across its model range.
"I think that's the way we should go," Acura boss Koichi Fukuo told Automotive News.
Acura already offers some form of all-wheel drive on every vehicle in its line aside from the lamentable ILX sedan. That could change as Acura begins rolling out next-generation versions of its still relatively new stable of sedans and crossovers.

2023 Acura Integra w/ CVT starts just under $32,000

Pricing for the 2023 Acura Integra is out, and it's unsurprisingly a fair bit more expensive than the Civic it's based on. The base model starts at $31,895 including the $1,095 destination charge. The base version comes only with a CVT, as does the next highest A-Spec trim. To get a manual transmission, you'll have to fork over $36,895 for the top A-Spec with Technology. Fortunately, the manual isn't any more expensive than the CVT version. The full pricing breakdown is below. Integra: $31,895 Integra A-Spec: $33,895 Integra A-Spec with Technology Package: $36,895 The base model comes well equipped. Standard features include LED lighting, a sunroof, heated seats with power adjustment on the driver side, an eight-speaker sound system, 10.2-inch instrument display, 7-inch infotainment screen and Apple CarPlay and Android Auto. The standard safety feature list is quite good with adaptive cruise control with lane-keep assist and stop-and-go (the latter on CVT only), blind-spot monitoring and automatic emergency braking. And all Integras come with the same turbocharged 1.5-liter four-cylinder making 200 horsepower and 192 pound-feet of torque. They also have two years of free scheduled maintenance (oil changes, tire rotations and inspections). The A-Spec model mainly adds the sporty A-Spec appearance package, while the A-Spec with Technology Package adds quite a few more features. It includes adaptive suspension with adjustable stiffness, a larger 9-inch infotainment screen, ambient interior lighting, leatherette and faux suede upholstery, power adjustment on both front seats, a 16-speaker sound system, wireless Apple CarPlay and Android Auto, wireless phone charging and more USB ports. And of course that top trim is available with a six-speed manual, which also adds a mechanical limited-slip differential like in the Honda Civic Si. Related Video: 1999 Honda Civic Si | Retro Review