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Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."

Acura confirms more 2016 NSX details

Acura served up a slew of engineering details about the soon-to-launch 2016 NSX. Fittingly, they were explained at a dinner at the SAE International World Congress in Detroit, where morsels about the new Acura supercar were likely gobbled up quicker than the main course. Among the highlights: The NSX will mark Acura's first use of a multimaterial space frame, and it includes high-strength steel and aluminum. This will allow the NSX to hit its weight targets, while maintaining rigidity. The NSX uses a so-called "ablation" technology, which allows the ultra-rigid castings to be used within the car's crush zones. For more details on this, scroll through the press blast below. As expected, the NSX will pack a twin-turbo V6 engine, and Acura confirmed it will displace 3.5 liters. The unit will be mounted amidships and team with hybrid components to increase performance and efficiency. The supercar also features the most advanced evolution of Acura's Super Handling All-Wheel-Drive system, and it's capable of distributing more torque than any other setup the brand has used. The NSX has 10 air-cooled heat exchangers that will cool the powertrain, and the V6 alone will have three radiators. There are also twin intercoolers in the side air intakes that further cool the system. The next generation of the NSX was unveiled in January at the Detroit Auto Show, and production launches this fall in Ohio. Related Video: New Technical Details of the Next Generation Acura NSX Revealed at SAE 2015 World Congress and Exhibition . DETROIT, April 23, 2015 – In advance of the market launch of the highly anticipated next generation Acura NSX, the engineers leading the supercar's development shared new technical details and design strategies with the automotive engineering community at the April 22nd SAE Detroit Section dinner, held in conjunction with the SAE 2015 World Congress and Exhibition. Additional information about the team's efforts to achieve a true "New Sports Experience" included details of the NSX's world's first body construction process that helped create a multi-material space frame resulting in class-leading body rigidity, the advanced total airflow management system and an update on NSX's power unit specifications. Ted Klaus, chief engineer and global development leader of the new NSX, introduced key powertrain, body and dynamic performance engineers who shared new product and technical details in their related areas of the development.

The all-women Acura NSX team previews a way forward for racing

DAYTONA, Fla. — There is a team at the 24 Hours of Daytona that's just like any other team, with experienced drivers who rightly earned their spot in the top endurance racing series in America. They are prepared to run a full season in a competitive car, and they even set the fastest time in their class at the pre-season Roar Before the 24 test. The only difference between this team and any other is that its drivers happen to be women. We went to Daytona to talk to them about their journey to the race. The No. 57 Heinricher Racing with Meyer Shank Racing Acura NSX GT3 Evo team features a roster of talented, experienced drivers: Katherine Legge, Simona de Silvestro, Bia Figueiredo and Christina Nielsen. While there have been four other all-women lineups at Daytona before, the No. 57 team is the first to be considered truly competitive. Team founder Jackie Heinricher, a biotech CEO who has raced in Ferrari Challenge, Global Rallycross Lites and Lamborghini Super Trofeo, was coached by Legge. Two years ago, she had the idea to run a car full of women – and not just a token effort, but rather a car full of drivers who could win. "The car does not know your gender, and I feel as if this sort of professional effort legitimizes that in a way that's particularly important and inspirational outside of racing," Heinricher told Autoblog. Heinricher had seen Legge struggle to get the right funding for rides before, so she didn't want to limit this team to whoever could pay. So, she first lined up the funding, thanks largely to support from primary sponsor Caterpillar. It took awhile, though, as many companies simply told her that they were out of racing sponsorships entirely. "I think perseverance might be the most underrated human quality," Heinricher said. "I just didn't give up." After funding was in place, she found a competitive partner in the Meyer Shank Racing crew, whose owner Michael Shank has run a pair of factory-backed Acura NSX GT3s in IMSA's GTD class since 2017. The GT3 shares an engine and turbo with the road-going NSX but ditches the hybrid system, making it about 670 pounds lighter. The No. 57 car is an EVO variant, which Legge helped develop, and it features improved aerodynamics to better suit it to the mix of pro and amateur drivers who take shifts racing in the GTD class. Legge had been on Shank's NSX team for the past two years as well, so Heinricher reached out to her for help assembling women who truly had the ability to win.