2000 Acura Integra Gs-r Hatchback 3-door 1.8l on 2040-cars

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2021 Acura TLX 2.0T begins production, but the Type S will have to wait

The 2021 Acura TLX is officially rolling off the assembly line in Marysville, Ohio. This marks the beginning of a new generation for the Acura, which promises to be “the quickest, best-handling and most well-appointed sport sedan in the brandÂ’s 35-year history.” Heady words, considering the brand has produced many impressive sedans over the past few decades. Both the standard TLX and the TLX Type S will be made alongside each other, and the engines lurking within will be assembled nearby in Anna, Ohio. Only the standard TLX with the 2.0-liter turbo four-cylinder will be available initially, but the Type S and its 3.0-liter turbocharged V6 will arrive next spring.  2021 Acura TLX Advance View 22 Photos The new TLX will join a number of other Hondas and Acuras that are currently built in Ohio — the previous TLX was made here, too. One new development Acura is especially proud of is the TLXÂ’s new laser brazed roof. ItÂ’s a new process for Acura that allows the roof to be seamlessly joined with the side panels. We say seamless, because thatÂ’s literally how it looks. Acura says thereÂ’s no need for a garnish over the rain channels to cover up a seam. These new sedans will be available at dealers on September 28. We have full pricing information for all but the Type S models. The TLX ranges from $38,525 for a base 2.0T, to $47,325 for a fully-loaded version. Pricing isnÂ’t final for the Type S, but Acura says to expect a price above $50,000. It wonÂ’t be long until we get our hands on a new TLX, so watch for first impressions of AcuraÂ’s new sedan soon.

2019 Acura RDX named a Top Safety Pick+ by IIHS

To the accolades being heaped on the all-new 2019 Acura RDX, the automaker can now add another: a Top Safety Pick+ designation from the Insurance Institute for Highway Safety, the organization's coveted top rating. IIHS cites the SUV's good crashworthiness ratings, standard front crash prevention technology and even the availability of "good"-rated headlights, which has become perhaps the group's most daunting hurdle. To qualify for IIHS's top award, a vehicle must earn "good" ratings in the driver-side small overlap front crash test, moderate overlap front, side, roof strength and head restraint tests and an "acceptable" or "good" rating in passenger-side small overlap test. The RDX earns "good" ratings across the board. IIHS also rated the standard AcuraWatch safety technology as "superior," saying it avoided collisions at 12 and 25 mph, and it rated the base LED headlights as "good" and the curve-adapted headlights on the top-of-the-line Advance trim as "acceptable." Autoblog recently learned that 40 vehicle models earned good enough crash ratings to qualify for IIHS' Top Safety Pick rating but fall short because they don't meet the organization's criteria for good headlights. Acura says the 2019 RDX features the newest generation of its Advanced Compatibility Engineering body structure, plus new high-strength steel door stiffener rings and eight airbags. The AcuraWatch suite of safety technologies includes collision mitigation braking, adaptive cruise control and road departure mitigation, all standard. The RDX is powered by a 2.0-liter turbo-four engine that makes 272 horsepower and 280 pound-feet of torque and comes with a 10-speed automatic. The compact luxury crossover went on sale June 1 and set monthly sales records in both June and July. You can find Autoblog's driving review of the 2019 RDX here. Related Video:

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.