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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Autoblog Minute: Ludacris talks Acura, Tesla, autonomous cars, and more

GRAMMY award winning artist and actor Chris 'Ludacris' Bridges sits down with Autoblog to talk about flying cars, Tesla and his 1993 Acura Legend. Autoblog's Eddie Sabatini reports on this edition of Autoblog Minute featuring an original interview with Ludacris. Show full video transcript text [00:00:00] GRAMMY award winning artist and actor Chris 'Ludacris' Bridges sits down with Autoblog to talk about flying cars, Tesla, and his 1993 Acura Legend. I'm Eddie Sabatini and this is your Autoblog Minute. As Acura prepared for the 2015 SEMA show, the trade show for automotive aftermarket professionals and enthusiasts, they had a chance to take on a unique project: Restoring a damaged 1993 Acura Legend [00:00:30] owned by Ludacris. Autoblog Minute had a chance to sit down with the man himself and discuss why he's held onto this car for so long: [00:01:00] [Ludacris Interview] While we were with him we couldn't resist the chance to ask Ludacris some other questions, like: What does he think of Tesla's Ludicrous mode? [00:01:30] [Ludacris Interview] What does he think of autonomous vehicles? [Ludacris Interview] Does he have a favorite memory from when he first bought his Acura Legend? [00:02:00] [Ludacris Interview] And, if he could have any car today what would it be? [Ludacris Interview] It's always a pleasure to be able to interview a celebrity especially one that's a fellow enthusiast. [00:02:30] For Autoblog, I'm Eddie Sabatini. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals.

2022 Acura MDX revealed with official pricing and specs

The 2022 Acura MDX has finally been unveiled in production guise, and no surprise, it looks just like the prototype that was shown a couple months ago. Inside and out, there doesn't seem to be any difference. It also turns out that most of the details given regarding the prototype are the same for the production car. But we do have some more details and specifications, and we even have pricing. The MDX is completely redesigned from the ground-up. It is the first vehicle to use a new platform for light-truck use, and is not shared with the also recently redesigned Acura TLX sedan. There are similarities, though, as the MDX has a double-wishbone front suspension and multilink independent rear suspension as the TLX has. Acura notes that the chassis is the stiffest crossover/SUV chassis the company has ever created. Acura also added larger front brake rotors; they're 1.2 inches larger in diameter. It's a bigger body than the previous MDX, too. It's 2.2 inches longer overall, with a 2.8-inch longer wheelbase. It's 1.4 inches wider than the old model, and is about half an inch taller. The proportions have changed significantly with a longer dash-to-axle ratio that gives the new MDX the look of a rear-drive vehicle. The hood is more horizontal, adding length visually. The sheet metal is clean and smooth with only a handful of creases and pieces of trim adorning it. As for the interior, the design is very similar to the TLX and RDX with chunky, curvy panels. Six different leather colors are available, with the selection varying by trim package. Ambient lighting with 27 different color combinations is also available, and besides the combinations based on the drive modes, they're all named after race tracks and roads such as Suzuka and Route 66. Only one seating combination is available and it's unique. Rather than offering a choice of a second-row bench seat or captain's chairs, the new MDX effectively offers both. It has a second-row bench in which the middle seat can fold down to provide a large center console, or it can be removed entirely to provide access to the two-seat third-row bench. This versatility means every MDX can hold seven passengers. The third-row bench has also gained 2.4 inches of leg room, and the seat sits another 1.4-inches off the floor, all of which should make the way-back more comfortable. Not only that, but cargo space has increased.