1999 Acura Integra Ls Hatchback 3-door 1.8l, Brembo Brakes on 2040-cars

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Acura Integra Prototype will be revealed next Thursday, Nov. 11

The Acura Integra Prototype’s world reveal is officially set for next week on Thursday, Nov. 11. Those who are impatiently waiting to see the car can finally mark a time on their calendars, as itÂ’s coming to you via a livestream event at 8:35 p.m. ET (5:35 p.m. PT) that day. The reveal is taking place in Los Angeles, the week before the L.A. Auto Show begins. Do note that Acura specified that this is the reveal for the Integra “Prototype,” not the final production car. If history is any indication, though, this Integra Prototype will closely resemble the production car in both exterior and interior design. Plus, thereÂ’s a chance Acura reveals a number of vital specs in addition to the design. Ever since Acura announced the return of the Integra name at this yearÂ’s Monterey Car Week, itÂ’s been teasing us with small bits of info. The first hint came that same day with a photo of the carÂ’s headlight and “Integra” stamped into the bumper. Then came a photo from the rear three-quarter, revealing that it would be a four-door hatchback. Finally, Acura emphatically announced (with a sweet shift-banging video) that the Integra would offer a six-speed manual transmission. Hurrah! Next Thursday will see the reveal of much, much more, so make sure you tune in to see everything Acura has to show. WeÂ’ll be on the ground in L.A., and will also have the livestream waiting for you to watch when itÂ’s reveal time. Related video:

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

Acura NSX owners receive custom short teaser movies of their personal car

In a neat bit of fan service for those who've ordered Acura's new NSX halo car, the company will make a short film that reflects the way the car's been configured. Those films are on their way to future owners as you read this. In addition, they'll get a 1:18 scale custom model of their own car, reflecting every appearance option inside and out. That's neat. So neat, in fact, that we decided to commission our own video. We got together and configured a car in the lovely Nouvelle Blue Pearl, and sent our build over to Acura. They put together a video that's mostly representative of what an owner would see. You can see our build plate (hint: it says "Autoblog – Precision Crafted By Performance Manufacturing Center" on it), and that's "our" car on the dyno starting about 22 seconds in. If you want to check out someone else's film, you can compare our build to Jay Leno's. The reason Acura can do this is that there simply aren't that many available configurations for the NSX. This is at the root of one of the main criticisms some of our editors have about the car. An NSX starts at darn close to $160,000, and there are eight paint options (not too bad), four interior color options, and three seating options. All well and good, but compare that to the 16 paint and 12 interior color/material choices in a 911 Turbo, for example, choosing a similarly high-performance car at a similar price range. And there's a further wrinkle: Porsche will paint your car to match a sample you provide, so in reality the ability for an owner to make the car uniquely theirs is infinite, if you don't mind paying for it. See also the BMW Individual program, or McLaren's MSO one-offs. We're not just talking about the MSO Defined options, but the MSO Bespoke program itself, which will basically do anything you want to the car as long as it's road legal and your check doesn't bounce. We've been to MSO, and they're not kidding: they'll build anything. So yes, these custom videos are nice fan service, and they'll certainly jazz up the buyers who've already ordered one of these dynamically impressive cars. It's a move that builds loyalty, and certainly doesn't have much of a drawback. But for us, already a bit sensitive to Acura's conservative option list for the NSX, it serves to highlight the gap between Acura and the more established brands in catering to well-off customers' desire for bespoke range-topping creations.