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2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

Suspect leads LAPD on slow speed chase down the 405

A man wanted for attempted murder led Los Angeles police on a strange and erratic chase along the 405 freeway earlier this week. According to KABC, Marcos Tulio Flores was wanted by the LAPD for allegedly shooting his sister-in-law early on January 8. On the evening of January 9, police spotted Flores driving a silver Acura around Sherman Way at about 10:40 p.m. and gave chase. With police on his tail, Flores fled down Sherman Way. As he drove along, he sped up, slowed down, occasionally stopped, and got out of the car to taunt police. Eventually, he jumped on the 101 and then on to the 405 with dozens of cruisers and interceptors in pursuit. Once he was on the 405, which the LAPD immediately shut down in both directions, he began firing at the pursuing police vehicles. Thankfully, despite Flores and officers firing wild from moving vehicles, no one was hit during the short firefight. "This is one of the most intense chase scenes I've ever seen," said KABC reporter Desmond Shaw who was riding in the station's Sky2 helicopter. At around 12:20 a.m., Flores approached the Sunset Boulevard off ramp and pursuing officers decided that they'd had enough of his shenanigans. Police called in two SWAT vehicles which hemmed him in and forced him to stop using a PIT maneuver. Officers then sent in a K-9 unit to bring Flores down. Once the dog had him under control, police arrested him and charged Flores with attempted murder. Related Video:

It's a V8 party! Lexus IS 500, Cadillac Escalade and more | Autoblog Podcast #667

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Road Test Editor Zac Palmer. It's all V8s all the time this week, starting with the Land Rover Defender V8 unveiling, Lexus IS 500 F Sport Performance debut and pricing announcement on the Jeep Wrangler 392. Next, they move on to what they've been driving. Spoiler alert: That means more V8 talk. Zac has been driving the Cadillac Escalade with the 6.2-liter V8 and BMW M550i with its 4.4-liter twin-turbo V8. Greg and Zac take a pause from the V8 theme by discussing their shared time in our long-term Acura TLX. From this, they segue into a "Spend My Money" feature about garage lifts to finish the show. Autoblog Podcast #667 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown News 2021 Jeep Wrangler Rubicon 392 priced at nearly $75,000 2022 Land Rover Defender bulks up with a 518-hp V8 2022 Lexus IS 500 F Sport Performance brings back the V8 What we're driving BMW M550i Cadillac Escalade Acura TLX Spend my money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related Video: