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2025 Acura MDX Type S First Drive Review: Loss of a deal breaker is a game changer

MALIBU, Calif. – One of two things usually happens when testing a three-row SUV on a twisting mountain road. First, I wonder why I thought doing so was a good idea in the first place. Or, I end up saying, “Well, I guess that wasnÂ’t so bad.” Neither happened with the 2025 Acura MDX Type S, a three-row SUV that somehow feels perfectly happy and at home on the sort of roads that make competitors feel like elephants in a horse race. Placed into Sport or Sport+ modes, the latter of which is exclusive to the Type S, the air suspension lowers 15 mm, and the adaptive dampers tighten to the extent that body motions are just about as level as you could get without making the ride chattering. If anything, certain choppier bits of pavement made the suspensionÂ’s reduction of suppression and rebound too jostling and queasy, but selecting a softer ride setting in the Individual drive mode option corrected that. The steering displayed a spot-on amount of extra heft in the Sport modes, being pleasantly firm on center and through initial turn-in, but seeming to loosen ever-so-slightly up in slower, tighter corners and hairpins. ItÂ’s pleasurable driving the MDX Type S, but not a workout. The real star, as has been the case for nearly two decades of sporting Acuras, is the Super-Handling All-Wheel Drive system, now in its fourth generation. This torque-vectoring system can send up to 70% of available power to the rear axle, and then 100% of that to the outside rear wheel while turning. The result canÂ’t be missed. Brake hard with the fat Brembo brakes (they measure 14.3 inches up front and benefit from an electric servo that effectively makes them adaptive to the amount of effort applied to the pedal), turn in with the beautifully contoured sport steering wheel, feel the front end bite, and the rear end not only comes around, but does so with authority. Thanks to the more aggressive power distribution in Sport and Sport+, thereÂ’s even a whiff of oversteer at a few moments. Tremendous. “Makes it shrink around you” is a tired cliche, but it applies here. The MDX feels about 700 pounds lighter than its 4,776-pound curb weight would suggest. The engine is actually the least impressive element of the Type S, a 3.0-liter V6 with a single twin-scroll turbo good for 355 horsepower and 354 pound-feet of torque.

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

Acura TLX's early sales results look promising

Acura made a bold move earlier this year when it decided to axe two fairly popular models in the TL and TSX and replaced them with a single sedan: the TLX. After all, how often have you seen modern automakers consolidating vehicles in the lineup? But early indications have shown that the gamble might have paid off, at least so far, because the TLX has been outselling its predecessors for its first months on sale.
Acura has only released TLX sales numbers so far for August and September, but the results have been promising. In August, the company moved 2,286 of the new sedans, beating last year's figures for the same month from both the TL at 2,227 sold and the TSX at 1,755. Then in September, the newcomer did even better with 3,884 units leaving dealers to surpass the two previous vehicles combined from their 2013 monthly stats.
According to The Truth About Cars, the TLX's September numbers were even more impressive when looking even deeper into Acura sales history. It claims that you would have to go back to March 2011 when the TL sold 3,995 units to have seen it beat the new TLX. And the TSX hasn't surpassed the latest model's figure since December 2010.