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Acura files for Integra Type S trademark

It's only been a couple of weeks since Acura dropped the news bomb that it was bringing back the Integra. In that time, though, the company has quickly applied to trademark the name "Integra Type S" with the US Patent and Trademark Office. The filing, discovered by CarBuzz, was submitted on Aug. 20, a little less than a week after the Integra revival was announced. Curiously, it's under the category of "Apparel and headwear, namely, caps, hats, T-shirts, shirts, sweatshirts, knit shirts, polo shirts, jackets and vests," rather than automobiles.   It seems unlikely, though, that Acura would trademark Integra Type S for shirts and hats if it didn't plan on building a car to go along with it. So the Integra may come in standard and hotted up versions. The last time Acura offered an Type S in North America, it wasn't officially called that. During Acura's switch to an alphanumeric naming convention, the Integra name was dropped in favor of RSX, built from 2002-06. There, the Type S moniker, while not as hard-core as the previous-generation Integra Type R, still meant a considerable bump in performance. Regular RSX models had 160 horsepower, but the RSX Type S cranked out 200 to 210, depending on the year. The Type S was also available exclusively with a manual transmission, and had improved suspension and brakes. While a similar improvement in hardware would be more than welcome on an Integra Type S, we don't want to get too excited over what could just be a logo on a T-shirt. The wouldn't be the first time in recent memory a carmaker trademarked a familiar name for swag. Earlier this year Nissan trademarked Fairlady Z — the original name for the Nissan Z-car — for usage on anything from cuff links to wall clocks. Meanwhile, Ford stepped in and trademarked the name Skyline for the category of cars and trucks. So Acura should probably just go ahead and get the trademark for cars, even if it doesn't plan on offering it at all.  

Weekly Recap: Automakers rethink the definition of luxury

Variety is the spice of life, but it's becoming a prerequisite for luxury carmakers in the ultra-competitive US market. The Detroit Auto Show was strong evidence of this reality. It's not enough to offer attractive and well-appointed cars and SUVs anymore. Luxury brands that want to be competitive need to invest in everything from high-powered supercars to clever hybrids. To be relevant, you need to be green and mean – and everything in between. As General Motors product chief Mark Reuss said after the reveal of the 640-horsepower Cadillac CTS-V: "We are not leaving anything on the table." He was speaking for Cadillac, but he might as well have been speaking for the luxury car market. The CTS-V debuted in Detroit about an hour after Lexus surprised showgoers with the reveal of the RC F GT3 race car and then announced ambitious plans to return to competitive racing. That almost overshadowed the fact Lexus had just revealed another potent addition to its growing F line, the 467-hp GS F. View 20 Photos But for luxury brands, it's not just about maximum horsepower for well-heeled enthusiasts or decadent amenities for the Grey Poupon set. Strong competition from all corners has forced automakers to refine and expand their lineups in ways unforeseen even a few years ago. Case in point: Mercedes-Benz finally has an answer to the BMW X6, rolling out the GLE coupe in Detroit. The X6, which blends coupe-like styling cues with some of the functionality of an SUV, debuted in 2008. Back then it was a punchline, but seven years and more than 260,000 sales later, the X6's success has compelled Benz to respond. Mercedes – one of the strongest proponents of diesel technology – also debuted the C350 plug-in hybrid sedan, which promises a range of 20 miles on electricity, though fuel economy figures were not announced. The car pairs Mercedes' well-received 208-hp turbocharged four-cylinder with an electric motor for total output of 275 hp and 443 pound-feet of torque. Meanwhile, Infiniti will add the Q30 hatchback to its lineup by the end of the year, new president Roland Kruger reiterated in Detroit. It's expected to be joined by a crossover variant, and the additions will help strengthen Infiniti in the United States and abroad. "While we're expanding our product line, we're also expanding our market reach," he said. That's something echoed by Jaguar executives, who are preparing to launch the brand's first crossover, the F-Pace, in 2016.

2021 Acura TLX A-Spec Long-Term Wrap-Up | Not-so-long-term car

Been wondering what ever happened to our long-term 2021 Acura TLX A-Spec test car? Wonder no more, for we have answers to share with you in our long-term wrap-up. Last we updated you on our bright Apex Blue sport sedan, it was experiencing electrical gremlins aplenty. We weathered odd issues — random shifts into Park while stopped, infotainment glitching — the car simply decided to not start one day. This led to it being flat-bedded to the Acura dealer where it stayed for an abnormally long time. It was just over two months to be exact. The problems were ultimately determined to be from water intrusion to the fuse box, and some of the wait was for parts that had become corroded due to water being where it absolutely shouldnÂ’t be. Of course, our first question was, how did water get into the fuse box? Acura didnÂ’t have an obvious answer for us at first, but donÂ’t worry, we eventually got one. So, once the parts were in and installed, Acura gave the car a clean bill of health, and we took it back with only a month left in our year-long loan term. Unfortunately, our TLX would not make it that long. Editor-in-Chief Greg Migliore took the TLX for this final stint. Two weeks of regular driving went by without any issue, but then the electrical gremlins returned. One afternoon he went out to the car and the dash lit up like a Christmas tree, sending the car into what Migliore said felt like a limp mode. The car technically ran, but it was not drivable. This meant yet another trip on the flatbed to the Acura dealer for another diagnosis. The days came and went, and eventually our original year-long loan term with the TLX expired. Approximately a month after this, Acura finally had answers for what had befallen our poor TLX.  Why so long, you ask? Acura actually called in engineers to try and sort out what had happened with this particular car. The answer? Water in the fuse box, once again. Apparently, the water intrusion issue from before hadnÂ’t been fully solved because the original source of leakage wasnÂ’t found in the first go-round, and water was still making its way into the fuse box. Acura tells us that trying to find the source of the intrusion is quite challenging, and thatÂ’s why it took the dealer and engineers so long to diagnose and sort out.